SPONSORSHIP 2425 GUIDE COMMUNITY EVENTS
100 Park Central Plaza
MANASSAS PARK INVITES YOU TO...
BECOME PART OF THE MANASSAS PARK COMMUNITY
Our events and festivals celebrate Manassas Park’s unique and diverse community, all while attracting thousands of visitors each year. Our events would not be possible without the partnerships of our sponsors.
Our events provide vast exposure and face-to-face interaction with Manassas Park residents and the surrounding communities. Your organization has the opportunity to be branded throughout the community through various marketing outlets.
Within this sponsorship guide, you will see that the City of Manassas Park has many exciting events planned for the community to enjoy. As an event sponsor, your organization will receive visibility through a variety of marketing materials, event signage, and media coverage. This sponsorship guide details the different promotional benefits your company would receive at each sponsorship level. Additionally, the City accepts in-kind donations for events year-round. Our event attendees always look forward to the incredible selection of special giveaways. We would love to add your unique items this year. Donating a prize is an excellent way to get your product or service in front of thousands of potential customers.
TALK TO US Customer Service/Admin Support Team 703-361-9306 CustomerService@manassasparkva.gov
PLAZA SPECIAL EVENTS
2024 EVENTS:
INTERNATIONAL FOOD FESTIVAL | AUGUST
FALL-O-WEEN | OCTOBER
DICKENS FESTIVAL | DECEMBER
LOCATION: 100 PARK CENTRAL PLAZA
EXPECTED CROWD AT EACH EVENT: 1,500
EVENTS INCLUDE: MUSIC, FOOD TRUCKS, VENDORS, SPLASH PAD (WEATHER PERMITTING), VARIOUS ENTERTAINMENT
SPONSORSHIP PACKAGES ARE PER DATE!
TIER 1 - $1,500
ONE AVAILABLE PER EVENT
On-site booth at event (prominent location)
Speaking opportunity at the event
Live public acknowledgment during the event.
Display company banner at the event (provided by the company)
Sponsorship listed on the event webpage
Sponsorship listed on event social media posts
Sponsorship listed on event promotional materials.
TIER 2 - $750
TWO AVAILABLE PER EVENT
On-site booth at event
Live public acknowledgment during the event
Display company banner at the event (provided by the company)
Sponsorship listed on the event webpage
Sponsorship listed on event social media posts.
TIER 3 - $500
FOUR AVAILABLE PER EVENT
On-site booth at event
Live public acknowledgment during the event
Display company banner at the event (provided by the company)
INDEPENDENCE DAY
LOCATION: SIGNAL HILL PARK, 9300 SIGNAL VIEW DRIVE
TIME: 4PM-10PM
EXPECTED CROWD SIZE: 6,000
EVENT INCLUDES: FIREWORKS, FOOD TRUCKS, CHILDREN’S ACTIVITIES, STAGE, PERFORMERS, AND A BEER GARDEN
PATRIOTIC SPONSOR:
$7,000 (2 AVAILABLE)
On-site booth at event in a prominent location.
Speaking opportunity on the stage.
Display company banner on stage (4'x8')
Naming rights to the Stage or the Fireworks display.
Logo placement on event promotional materials.
Company logo and sponsor recognition in event social media posts.
Recognition on event webpage with company link.
Sponsorship recognition in Parks & Recreation and City Newsletters.
Live public acknowledgment during the event.
Logo on event staff t-shirts.
Display ad in the Fall Mosaic - 1/2 page.
CELEBRATION
STARS & STRIPES SPONSOR:
$5,000 (2 AVAILABLE)
On-site booth at event
Live public acknowl during the event.
Display company ba (4'x6')
Naming rights to th Activities or the Bee Logo on Souvenir Be Cups
Company logo and recognition in event posts.
Recognition on even with company link. Sponsorship recogn & Recreation and Ci
Display ad in the Fa page.
JULY 6, 2024
FREEDOM SPONSORS: $750 (UNLIMITED AVAILABILITY)
O i b
h
LAST FRIDAYS ON THE PLAZA
2024 DATES: JULY 26, AUG 30, SEPT 27, OCT 25
2025 DATES: APRIL 25, MAY 30, JUNE 27
LOCATION: 100 PARK CENTRAL PLAZA
TIME: 6PM-9PM
EXPECTED CROWD: 1,500
EVENTS INCLUDE: MUSIC, FOOD TRUCKS, VENDORS, SPLASH PAD (WEATHER PERMITTING)
SPONSORSHIP PACKAGES ARE PER DATE!
TIER 1- $1,500
ONE AVAILABLE PER EVENT
On-site booth at event (prominent location)
Speaking opportunity at the event
Live public acknowledgment during the event.
Display company banner at the event (provided by the company)
Sponsorship listed on the event webpage
Sponsorship listed on event social media posts
Sponsorship listed on event promotional materials.
TIER 2- $750
TWO AVAILABLE PER EVENT
On-site booth at event
Live public acknowledgment during the event
Display company banner at the event (provided by the company)
Sponsorship listed on the event webpage
Sponsorship listed on event social media posts.
TIER 3- $500
FOUR AVAILABLE PER EVENT
On-site booth at event
Live public acknowledgment during the event
Display company banner at the event (provided by the company)
MOVIE ON THE PLAZA
2024 DATES: JULY 20 & AUG 17
2025 DATES: FEB & MAY, DAYS TBD
LOCATION: PARK CENTRAL PLAZA
EXPECTED CROWD: 500
EVENTS INCLUDE: MOVIE ON AN INFLATABLE BIG SCREEN AND FOOD TRUCKS.
SPONSORSHIP PACKAGES ARE PER DATE!
TIER 1- $1,000
ONE AVAILABLE PER DATE
On-site booth at event (prominent location)
Listed as the movie’s “Presenting Sponsor” on promotional materials, webpage, and social media. Banner near the movie screen Recognition on the event webpage and social media with link to company.
Sponsorship recognition in Parks & Recreation and City Newsletters
TIER 2- $500
TWO AVAILABLE PER DATE
On-site booth at event Banner near the movie screen Recognition on event webpage and social media, with link to company.
Logo on promotional materials Sponsorship recognition in City and Parks & Recreation Newsletters.
PARKS AND RECREATION SPECIAL EVENTS
2024 EVENTS:
GLOW-IN-THE-PARK AFTER DARK
HALLOWEEN TRUNK OR TREAT
BREAKFAST WITH SANTA
2025 EVENTS:
EGG HUNTS
KITE FESTIVAL
CHALK FESTIVAL
TIER 1- $1,500
EXPECTED CROWD AT EACH EVENT: 100-500
SPONSORSHIP PACKAGES ARE PER EVENT!
TIER 1 - $500 ONE AVAILABLE PER EVENT
On-site booth at event
Live public acknowledgment during the event
Display company banner at the event (provided by the company)
Sponsorship listed on the event webpage
Sponsorship listed on event social media posts.
Sponsorship listed on event promotional materials
TIER 2 - $250 TWO AVAILABLE PER EVENT
Live public acknowledgment during the event
Display company banner at the event (provided by the company)
Sponsorship listed on event webpage
Sponsorship listed on event social media posts
WORKOUT WEDNESDAYS
APRIL-OCTOBER 2025
WORKOUT WEDNESDAYS ARE SCHEDULED ON VARIOUS WEDNESDAY MORNINGS BETWEEN APRIL-OCTOBER ON THE PLAZA. INSTRUCTORS ARE PROVIDED BY PARKS & RECREATION AND PARTICIPATION IS FREE.
EXPECTED CROWD AT EACH EVENT: 5-25
IN-KIND DONATIONS AND VOLUNTEER INSTRUCTORS MAY BE SUBSTITUTED FOR MONETARY DONATIONS.
TIER 1 - $1,000 ONE AVAILABLE
TIER 1- $1,500
Company banner at each workout (company provides banner)
Listed as “Presented By” on all promotional materials and social media posts. Logo on water bottles presented at each workout.
Table space available at each workout.
TIER 2 - $500 TWO AVAILABLE
Company banner at each workout (company provides banner). Sponsorship listed on all promotional materials
Table space at up to 3 workout dates.
CARRIAGE RIDES AT SIGNAL HILL PARK
NOVEMBER 17 & 24, 2024
LOCATION: SIGNAL HILL PARK, 9300 SIGNAL VIEW DRIVE
TIME: 1PM-4PM
EXPECTED CROWD SIZE: 300
EVENT INCLUDES: FREE CARRIAGE RIDES
PRESENTING SPONSOR: $4,000 (1 AVAILABLE)
Sponsorship includes BOTH dates. On-site booth at event in a prominent location.
Display company banner at event. Advertised as the “Presenting Sponsor” on all promotional materials.
Company logo and sponsor recognition in event social media posts.
Sponsorship recognition in Parks & Recreation and City Newsletters.
Display ad in the Winter Mosaic - 1/2 page.
FREEDOM MONTH EVENTS
SPONSORSHIP PACKAGES ARE PER EVENT!
TIER 1- $1,000
TIER 1- $1,500
ONE AVAILABLE PER EVENT
On-site booth at event
Live public acknowledgment during the event
TIER 2- $500 FOUR AVAILABLE PER EVENT MAY 23 - JUNE 26, 2025
Live public acknowledgment during event
Display company banner at event (provided by the company)
Sponsorship listed on event webpage
Sponsorship listed on event social media posts
Sponsorship listed on event promotional materials
Display company banner at event (provided by the company)
Sponsorship listed on event webpage
Sponsorship listed on event social media posts
EVENTS: MEMORIALDAYFLAGLOWERING PRIDEFLAGRAISING
VETERANSAPPRECIATIONDINNER
JUNETEENTHCELEBRATION
EXPECTEDCROWDATEACHEVENT:50-250
LIGHT PARADE &
LOCATION: MANASSAS DRIVE & PARK CENTRAL PLAZA
TIME: 5PM-10PM
EXPECTED CROWD SIZE: 6,000
EVENT INCLUDES: PARADE, TREE LIGHTING, HOLIDAY MOVIE, FOOD TRUCKS, PICTURES WITH SANTA AND HOLIDAY CHEER
PRESENTING SPONSOR:
$5,000 (2 AVAILABLE)
On-site booth at event in a prominent location.
Speaking opportunity on the stage.
Display company banner on stage (4'x8')
Advertised as “Presented by” for either Parade or Viewing Party.
Logo placement on event promotional materials. Company logo and sponsor recognition in event social media posts.
Recognition on event webpage with company link. Sponsorship recognition in Parks & Recreation and City Newsletters.
Live public acknowledgment during the event. Prominent location in float line-up (float provided by sponsor)
Display ad in the Spring Mosaic - 1/2 page.
VIEWING PARTY
DECEMBER 7, 2024
SUPPORT SPONSOR:
$2,500 (2
AVAILABLE)
On-site booth at the Viewing Party
Live public acknowledgment during the event.
Display company banner on stage (4'x6')
Company logo and sponsor recognition in event social media posts.
Recognition on event webpage with company link.
Sponsorship recognition in Parks & Recreation and City Newsletters.
Display ad in the Spring Mosaic1/2 page.
BOOTH SPONSORS:
$500 (UNLIMITED
AVAILABILITY)
On-site booth at the Viewing Party
Live public acknowledgment during the event.
Display company banner at the event (provided by the company)
Recognition on the event webpage.
SUMMER READING
SUMMER 2025
Location: Manassas Park City Library
Expected Participation: 500 participants
Program includes: Kick-Off party, Mid-way party, & End of Summer Bash. Each party consists of entertainment and/or bouncy houses. Participants earn prices for reading throughout the summer.
TIER 1
$1,000 (OR IN-KIND DONATIONS VALUED AT $3,000)
On-site booth at any or ALL of the 3 events.
Live public acknowledgment at each event.
Display company banner at each event (company provides banner)
Logo placement on event promotional materials.
Company logo and sponsor recognition in event social media posts.
Sponsorship listed on program’s webpage. Sponsorship listed on program’s social media posts.
Sponsorship listed on program’s promotional materials.
PROGRAM
TIER 2
$750 (OR IN-KIND DONATIONS VALUED AT $2,000)
On-site booth at one of the 3 events.
Live public acknowledgment at each event.
Display company banner at each event (company provides banner)
Sponsorship listed on program’s webpage
Sponsorship listed on program’s social media posts
Sponsorship listed on program’s promotional materials.
TIER 3
$500 (OR IN-KIND DONATIONS VALUED AT $1,000)
Live public acknowledgment at each event.
Display company banner at each event (company provides banner)
Sponsorship listed on program’s webpage.
Sponsorship listed on program’s social media posts.
Sponsorship listed on program’s promotional materials.
2425 CONTACT US 703-361-9306 www.manassasparkva.gov CustomerService@manassasparkva.gov 100 Park Central Plaza, Manassas Park, VA 20111