Tech Tip: Hot Social Media Trends

By Kevin McNulty Netweave Social Networking | Manatee Chamber Technology Committee Member

One of the hottest trends in social media for 2023 will be the continued rise of short-form video content, but the definition of short is a moving target. Back in the days of Vine, short was only six seconds. Instagram then took it to 15 seconds, then TikTok really kicked things into gear with what started off at 15, then quickly moved to 30, then 60 seconds with Instagram following suit. YouTube Shorts jumped on the bandwagon at 60 seconds and TikTok upped the ante to 3 minutes and then to a whole 10 minutes. The average "short" video in 2022 turned out to be 3:34! How long should your video be? As long as it needs to be to tell a high-quality educational or entertaining story. Don't worry about the platform… know your audience.