Social Media & Benefits Policy

Followers as of January 2023 Facebook: 24.6k followers Instagram: 24.8k followers Twitter: 5.2k

As a valued member of the Manayunk Development Corporation, you can request social media posts about your business on the Manayunk.com Facebook, Twitter, or Instagram platforms. We will be curating reposts to ensure our pages remain representative of the whole district and relevant to our followers and audience. We encourage you to share Manayunk.com and your fellow small business’s posts! Not only will this display a sense of community, but shared posts typically reach a larger audience. If you are new to social media or could use some tips, you can make an appointment with our social media expert for a meeting to work on your business's social media presence together.

Facebook and Twitter Post Policy:

When requesting a Facebook or Twitter post, you must include a high-quality photo, graphic, or video and the information you want to be included in the copy. If there is a relevant URL, please send that as well. The copy can be sent in bullet points or written out in full sentences. MDC may adjust your wording to fit our branding style, but we will keep all the important information you want to be included. If you have a high-quality video we would be happy to share that as long as it flows with our feed content.

Please be aware that we likely will not be able to post the same day you request based on our posting schedule. We schedule posts in advance, especially if it is a busier time in our marketing schedule (i.e. events), so please have all information and content to us as soon as possible and at least a week before your event or announcement needs to be out. The sooner the better!

Types of Facebook/Twitter posts we are looking for:

● Events your business is hosting or is participating in within the district ● Big sales, specials, promotions, and events related to Manayunk events ● If your business is featured in an article or news report ● Soft/grand openings or business anniversaries ● General introduction to you/your business ● Job listings (though, these types of posts will be limited)

Types of posts we will not accept:

● Blurry, poor quality photos, or text-heavy graphics ● Weekly/daily happy hour specials ● Recurring events (unless it's the first or last one) ● If you are participating in an event outside of Manayunk ● Inspirational quotes, memes, and other photos not owned by the member

Instagram Post Policy:

When requesting an Instagram post, you must include a high-quality photo, graphic, or video, and the information you want to be included in the copy. The copy can be sent in bullet points or written out in full sentences. MDC may adjust your wording to fit our branding style, but we will keep all the important information that you want to be included. Keep in mind that Instagram is favoring videos, so if you have a high-quality video, we would be happy to share that as long as it flows with our feed content.

Please be aware that we likely will not be able to post the same day you request based on our posting schedule. We schedule posts in advance, especially if it is a busier time in our marketing schedule (i.e. events), so please have all information and content to us as soon as possible and at least a week before your event or announcement needs to be out. The sooner the better! When posting on Instagram, we will invite your business account to be a collaborator. Once you accept, the post will be added to your profile page, feed, and show up on your follower's feed which increases its views, reach, impressions, and engagement. It’s a win-win, the more eyes the better!

Instagram Story Policy:

As a member of the Manayunk Development Corporation, tagging @manayunkdotcom in your Instagram posts or stories will allow us to share your content in our stories. No formal request or sharing of other members' posts is necessary. Due to the number of posts/stories we are tagged in each day, we will be monitoring the number of posts per business. This is to ensure our page remains representative of the whole district and relevant to our following and community. Please tag us in your best content only, or inform us which specific posts/stories you would like to be shared by sending us a direct message. Otherwise, we will pick the most relevant and least similar posts/stories to share. Typically we will share between 1-2 of your posts/stories to our stories per week if we are tagged. Again, we have a large number of posts/ stories we are tagged in every day so we have to make sure we are sharing the most relevant. For feed posts, please tag the photo, not only the caption.

Types of Instagram posts we are looking for:

● Instagram giveaways ● Cross-promotion and supporting other businesses ● Introductions and fun moments at your business ● New products and new menu items ● Events (recurring or not) ● New marketing, new hours, etc.

Types of posts we will not accept:

● Blurry, poor quality photos, or text-heavy graphics ● If you are participating in an event outside of Manayunk ● Inspirational quotes, memes, and other photos not owned by the member ● Posts tagged from non-business accounts (i.e. employees or personal)

Instagram Giveaways and Contests

In an effort to ramp up engagement and extend our reach, MDC will be running random giveaways and photography contests several times a year on our @manayunkdotcom account. Sign up to donate a small ($25-$50) prize to one of our collective Manayunk prize pools and reap the benefits of brand awareness and cross-promotion. Email info@manayunk.org for more information or to get involved.

Instagram Story Takeovers

With our Instagram following going from 12k to 20.1k (and still rising) during the pandemic, a takeover of the @manayunkdotcom account is a perfect opportunity to take advantage of our growing social network. This is proof that our followers want to see what you're up to and what they can expect when they visit you.

The takeover is simple: sign into our account on your designated date and let Manayunk's massive fan base follow you around as you showcase your personality, your menu, products, or services, and a behind the scenes look of your business and personal life!

We've seen as many as 2,000 people discover a business and head over to their page or website directly from the takeover resulting in a direct increase in sales for many. Email info@manayunk.org for the takeover terms and conditions and to schedule your date.

Facebook & Instagram Ads:

Members also have the option to pay for a boosted post on the Manayunk.com Facebook page to reach a larger and more targeted audience. A staff member will work with you to determine the audience you want to target. Payment must be received prior to boosting the post via credit card, check, or cash. It is up to you how much money you want to put behind a post. Experience has shown that as little of a $20+ investment can pay off.

Video Content Production: As a member you are able to sign up to be included in creating video content for use in our Instagram reels. We can only produce about 20 a year - so this is not an annual benefit. Here are details:

MY MNYK

Each video will consist of behind the scenes images of everyday life in your business. We’ll also have you answer some questions that our director will record and that will be used as a voiceover for the video. There won’t be many questions – a basic background about your business and what you have to offer customers. We use this video series to tell our story and promote Manayunk – and we’d love for you to be a part of that story! The questions should only take about 20 minutes of your time, and then we’ll stick around to get extra video footage but we don’t necessarily need your time for that. Here are some we did for reference:

Tubby Robot: https://www.facebook.com/Manayunk/videos/971095230216063 Sulimay’s Studio on Main: https://www.facebook.com/Manayunk/ videos/1072413133323531

MNYK Montage

The MNYK Montage captures our social media audience with 15 second videos that highlight the quality products and/or services that can be found on Main Street. They consist of extremely visual, action-based shots. This may be you styling an outfit!

Some more examples for reference:

Pizza Jawn: https://www.facebook.com/Manayunk/videos/324677849599166 Expect Lace: https://www.instagram.com/reel/CbBK9Yrpogn/

Our videographer from The Video Content Factory will arrive 60 minutes before filming to set up and when filming the interview require 20 minutes in a QUIET environment to capture the content. To make b-roll go efficiently we also recommend having a “model” available during filming, which could be you or a member of your team. Please make sure we will have 2 uninterrupted hours for our videographer to get everything they’ll need.

These videos and the reach they get on social media hold a value of over $1,000 … but this opportunity is FREE to our members! Once we hear from you and schedule, you will receive a contract to lock in your date.

If have questions or interested in any of the above programs please reach out to:

Janine Gasarowski, Marketing Coordinator (267) 270-3081

JGasarowski@Manayunk.org