THOUGHT IMPROVING CUSTOMER EXPERIENCE WAS A TOP PRIORITY
Only 3% of sites are fast and responsive on mobile (Restive LLC 2014)
The change in a website bounce rate spikes to 100% when a page takes 4 seconds or more to load. It jumps to 150% if a page takes 8 seconds or more to load.
62% of customers base future purchase on past experiences (youthedesigner) 44% of mobile users complain that website navigation is difficult (Keynote) 62% of companies who designed a mobile specific site had invcreased sales (EConsultancy)