Fifth Third Field Events Guide
FIFTH THIRD FIELD
Table of Contents >> Fifth T hir d Fi eld Special Events Guide
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About Fifth Third Field
3
Past Events
7
Field and Loading Dimensions
9
Event Marketing
13
Seating
14
Production Information
About
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FIFTH THIRD FIELD
>> Fifth T hir d Field Special Events Guide
Fifth Third Field, home of the Dayton Dragons, is a first-class, sports and entertainment venue. Located in the heart of Downtown Dayton, Ohio, the ballpark is a premier site for nearly any event, including concerts, sporting events, rallies, and family activities. Since opening in 2000, Fifth Third Field has been consistently ranked as one of the top ballparks in Minor League Baseball. The stadium boasts impressive amenities, including a 72,200-square-foot plaza, 29 climate-controlled luxury suites, three outdoor party decks, entertainment control room, pressbox, locker rooms, and many other world-class services. Featuring 7,230 fixed seats for baseball games, additional on fieldseating can easily push event capacity over 12,000. The stadium has been sold-out for every Dayton Dragons home baseball game, accounting for 1,051 consecutive sellouts, a North American sports record. As a result Fifth Third Field draws over 600,000 people into downtown Dayton each season. Fifth Third Field is owned and operated by Palisades Arcadia Baseball. With a total commitment to unsurpassed customer service and an unrivaled entertainment industry pedigree, our experienced, professional team is fully prepared to help event promoters in any way possible, including marketing, ticketing, finance/accounting, and event management. We’re excited to work with you to make your event a success.
Market Audience
The Dayton metropolitan area has a reach of more than 925,000 households and Fifth Third Field is also just a short drive away from other major metropolitan areas, including Cincinnati, Columbus, and Indianapolis. With three major universities and colleges in the area, over 47,600 students live in the region, and the local military base, Wright-Patterson Air Force Base, employs 27,406 military personnel and citizens.
Booking and Facility Information
Fifth Third Field is now booking for future events. For more information, please contact: Eric Deutsch, Executive Vice President eric.deutsch@daytondragons.com Ph: (937) 228-2287 x107
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Events {
OUTSIDE EVENTS
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MAJOR LEAGUE BASEBALL
Cincinnati Reds vs Florida Marlins Spring Training Game - March, 2007
Attendance: 8,854
MAJOR LEAGUE BASEBALL
Cincinnati Reds vs Reds Futures Exhibition Game - March, 2009 3
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Attendance: 8,956
Events {
OUTSIDE EVENTS
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COMMUNITY EVENT
100 Years of Flight Celebration July, 2003 Attendance: 11,288
BOXING
Friday Night Fights August, 2010 & 2011
Attendance: 2,018 & 1,817 FI FT H T H I RD FI E LD
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Events {
OUTSIDE EVENTS
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CONCERT
Def Leppard featuring Bryan Adams August, 2005 Attendance: 8,947
CONCERT
The Bob Dylan Show Featuring Bob Dylan, John Mellencamp, and Willie Nelson - July, 2009 5
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Attendance: 8,748
Events {
OUTSIDE EVENTS
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CONCERT
Counting Crows featuring Live and Collective Soul - August, 2008
POLITICAL RALLY
Attendance: 5,940
(For the political rally we worked closely with the Secret Service and DNP.)
Senator Barack Obama Political Rally October, 2008 Attendance: 10,000 FI FT H T H I RD FI E LD
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Fifth Third Field {
Field Dimensions
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rty Pa k C c De
122 121 120
Fun Zone
Law
402
nD
371
381
338
338 Lawn B
Lawn A
116
211
115
ck De y 114 rt Pa 2 210 30 29 113 28 209 27 26 112 25 24 208 111 23 22 21 20 207 19 18 17 16 15
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104 105
201
202
106
3
203 5
107 204
108 110
109
10 11
205 206 SUITES
12 13
9
8
7
6
4
2
Pa rty D 1 eck
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Fifth Third Field {
Loading Dimensions
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Field access for load-in/load-out Show load-in is located at the Left Centerfield Entrance, directly off Sears Street. General Equipment Fifth Third Field has a standard forklift, utility vehicle, tables, and chairs available for setup. Additional equipment, such as 4x4 forklifts and power generators are also available for rent. Portable flooring system A portable flooring system is available for rent. Rates will vary in relation to dimensions and configurations. FI FT H T H I RD FI E LD
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Event Marketing { >> Fifth T hir d Field Special Events Guide
dragonsbaseball
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How We Can Help
Event Marketing {
How We Can Help
>> Fifth T hir d Field Special Events Guide
Marketing
The Dayton Dragons marketing team is available to promote each event and services are included with all rentals. Our team uses a comprehensive strategy to help boost overall attendance:
Email Newsletter - The team’s online monthly newsletter, emailed to over 7,500 season ticket, group, suite rental and sponsor accounts, will run announcements of the event. Ticketing - Fifth Third Field is a Ticketmaster facility, and operates a full-time box
office that is available at no charge to the promoter.
Website - The event will be advertised on the daytondragons.com (the 34th most
visited site in all of MiLB) and Dragons Facebook page (with nearly 10,000 likes currently) until the day of the event.
Additional direct mail marketing pushes can be made through campaigns to a list of over 25,000 preferred buyer accounts and presale marketing to over 15,000 accounts. There are additional costs for direct mail.
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Event Marketing {
How We Can Help
>> Fifth T hir d Field Special Events Guide
The Miami Valley is home to the nation’s 62nd largest television market. WHIO‐ TV, the CBS affiliate in Dayton is the dominant station in the Miami Valley, ranking #1, sign‐on to sign‐off, as well as in key dayparts throughout the day. Count on WHIO‐TV for consistent, reliable audience delivery.
VAN WERT ALLEN
MERCER JAY
HARDIN
AUGLAIZE
* Wapakoneta
* Celina
LOGAN
* Bellefontaine
SHELBY
RANDOLPH
UNION
* Sidney
DARKE
CHAMPAIGN
* Greenville
*Urbana
MIAMI
* Troy
CLARK
* Springfield
WAYNE PREBLE
* Eaton FAYETTE
UNION
FRANKLIN
* Dayton GREENE MONTGOMERY
* Xenia
WARREN
BUTLER
* Hamilton
COVERAGE
CLINTON
* Lebanon
YOU CAN COUNT ON
FAYETTE
NSI
DMA
METRO
TOTAL HOUSEHOLDS
1,283,600
529,800
396,000
TV HOUSEHOLDS
1,276,140
527,030
394,210
DMA MARKET RANK
62
The Dayton Market. (Source: Nielsen) Source: Nielsen
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MADISON
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Event Marketing {
How We Can Help
>> Fifth T hir d Field Special Events Guide
Marketing
The Dayton Dragons marketing team is available to promote each event and services are included with all rentals. Our team uses a comprehensive strategy to help boost overall attendance:
F RIDAY NI
G
TH TH HT FIGH IRD FIE LD T
AT FIF
S
Game programs – Distributed to an average 8,400 fans at every game, the program will include an announcement at every game until the day of the event. LCD – The 16 LCDs on Concourse Level will run promos each day until the event. Radio – All 140 Dragons games are broadcast on 980 WONE, one of 5 local Clear
Channel stations, and will include a mention of the event during each broadcast.
Television – The Dragons broadcast
approximately 25 games on local television annually, with distribution to over 525,000 households. Commercials will run during all televised Dragons games until the date of the event.
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Fifth Third Field { >> Fifth T hir d Field Special Events Guide
End stage behind home plate
Seating bowl = 2,740 (sections 107-112 and 204-208) Suites = 285 (5-25) Total = 3,025
End stage behind second base
Field level = 1,714 (Seats) 2000 (GA) Seating bowl = 5,540 (105-114 & 201-211) Suites = 435 (All) Total = 7,690
End stage centerfield or right field
Field level = 4,000 Seating bowl = 6,924 (all seats minus Dragons Lair) Suites = 435 (All) Total = 11,359
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Seating
Fifth Third Field {
Production Information
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Backstage
Convenient unloading areas enable semi-trucks to load and unload, directly into Fifth Third Field. On-site parking for trucks and buses is available and separate from public parking lots.
Concession Stands
The Concourse Level of Fifth Third Field includes seven permanent concession stands with over 100 points-of-sale and 13 specialty carts. Catering options are also available upon request.
Disabled Access
Fifth Third Field meets all Federal ADA standards and is equipped with handicap and companion seating throughout the entire ballpark. Wheelchairs are also available for use at the Dayton Daily News Customer Service Booth.
Dressing Rooms
Three separate dressing rooms are available for use. Each is equipped with shower facilities, bathrooms, wi-fi access, and telephones. Offices and seating areas are also available in the clubhouse.
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Fifth Third Field {
Production Information
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First Aid
The First Aid Office is located on Concourse Level behind sections 107-108.
Press Box
The Press Box is available for use and comes ready with wi-fi access, telephones, and fax capabilities.
Pyrotechnics
Pyrotechnics and smoke/fog effects are permitted at an additional cost. Requests for pyrotechnics must be submitted in advance for approval.
Restrooms
Seven men and women’s bathrooms are located on the Concourse Level of the ballpark, along with two family restrooms. Semi-private restrooms are also located on the Suite Level of the stadium.
Security
In-house security is comprised of off-duty Dayton police officers. Additional security measures can be arranged.
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Fifth Third Field {
Production Information
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Settlements
Upon the request of the promoter, settlements may be made on the day of the show. Hands on expertise is provided with detailed reports and ticket/expense audits. The ability for purchasing power and cash advance options are also provided as necessary.
Sound System
The ballpark features a distributed sound system that provides ample coverage of all seating areas and suites. Numerous tie lines are also located throughout the park. Please note, the stadium sound system does not provide even coverage for the playing surface. Additional sound options can be arranged.
Video System
Fifth Third Field features a 7-story high video board with full video, animation, and graphics capabilities. Additional video boards include a 6’ x 240’ LED outfield wall and two 90’ LED fascias.
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DAYTON DRAGONS Fifth Third Field 220 N Patterson Blvd. | Dayton, OH 45402
(937) 228-2287 | dragons@daytondragons.com