AUTUMN/WINTER 2016
WOMEN | MEN | KIDS | HOME
MANDCO.COM
FASHION
WOMENSWEAR
KIDS
BOUTIQUE
BABY
STYLE
LINGERIE
PETITE PLUS
ACCESSORIES
COLOUR
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Women, Men, Kids & Home. Over 250 stores nationwide
INTRODUCTION M&Co is one of the largest, privatelyowned international multi-channel fashion retailers in the UK and has been selling quality clothing for more than 50 years. Originally a small family business of only six shops owned by the McGeoch family, M&Co has over 260 stores in the UK, a growing international website and a turnover of nearly £200 million per year and still owned by the McGeoch’s today. We process over 200,000 transactions per week and pack more than 450,000 items into M&Co carrier bags every week! We are mostly positioned in market towns, from the Shetland Isles in the most northerly part of Scotland to
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Penzance on the edge of the south west coast of England. In 2012 our first international stores opened in the UAE and we now have over 25 stores in 10 countries. International is an important market for M&Co and other regions such as Russia and Eastern Europe show great potential for the future. Specialising in Womenswear, menswear, kids and pre-teen fashion, as well as lingerie and accessories, we also have a home living department. Taking inspiration from the world around us and the lives of our customers, our exclusively designed ranges are available to buy on the high street and online at www.mandco.com
COMPANY HISTORY
We are committed to running M&Co as a family business, and have been so ever since Neil McGeoch opened his first Mackays store in Clydebank in 1953, and our expansion shows that it works. Our current chain has grown organically from a small family business of just 6 stores and now amounts to
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over 260 stores in the UK, over 20 international and a successful shopping site online. Between 2005 and 2007, the store portfolio was expanded and upgraded, and Mackays successfully re-branded to the more contemporary M&Co fascia.
Women, Men, Kids & Home. Over 250 stores nationwide
We currently employ around 3,500 staff, with 3,200 of those based in-store and the remainder in our Glasgow Operations Support Centre, or in our London Buying Office. Almost a quarter of our staff have been with us for more than 10 years, with some outstanding individuals having worked in the company for more than 30 years. M&Co is known for its family culture. With attractive, modern surroundings, we’ve taken the style & personality of the M&Co brand and spread it right across the company. Re-branded,
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re-modelled stores and advances in technology, particularly online and mobile, reect our commitment to offering customers a contemporary shopping environment with quality, fashion-focused products that is easily accessible and enjoyable to shop. 2017 will see our ever-expanding retail portfolio continue to offer a high quality service on the UK high street as well as in new countries around the world.
M&Co BRAND CORE VALUES
BRAND PERSONALITY
• Quality
• Contemporary appeal
• Value for money
• Confident
• Family
• Relaxed
• Local
• Approachable
• Friendly
• Dedicated
• Integrity
• Inspiring • Sense of humour
USP • Excellent local customer service • Only large scale retailer to deliver a local retail service • Womenswear range that caters for real 40-something women • Mini department store with a multi-product proposition
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Women, Men, Kids & Home. Over 250 stores nationwide
M&Co BRAND & POSITIONING M&Co is a mid-market, local high street retailer covering women, men, kids and pre-teen fashion with a contemporary range of homeware. We supply over 6000 products to our customers each year. We offer quality and value for money and the type of fantastic customer service that is lacking in other stores.
OUR MISSION... “The local department store delivering contemporary product in a compelling store environment, where service and quality are paramount.�
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M&Co CUSTOMERS Our Womenswear collections are aimed at the 40 to 60 year old market with a core customer of 45+ who lies within the A - C2 demographic profile. We have broad appeal, attracting women buying for themselves as well as the family and the home and grandparents buying for their grandchildren. Our customers are brand loyal, purchasing on average 6 times a year each. We constantly communicate with our customers to identify their needs and desires and most importantly to seek feedback on our clothing ranges and our levels of service.
M&Co LOYALTY The Loyalty programme has gone from strength to strength since launch in 2011. We now have over 2.4 million customers on our database and on average 65% of sales have a Loyalty card associated with them. Our Loyalty customers continue to remain engaged with M&Co, 90% of spend currently comes from existing customers. We also know that they spend more than a non-loyalty customer, on average they spend ÂŁ2.60 more per transaction. We send over 5 million direct mail units to the database every year, including exclusive Loyalty Event invites six times a year, quarterly Loyalty statements and seasonal catalogues.
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Women, Men, Kids & Home. Over 250 stores nationwide
M&Co PRICE POSITION We are positioned on price in line or below M&S and Next on comparable product. We also have a premium Womenswear offer, M&Co Boutique, which is a stylish, up-market collection. Boutique is exclusively designed with luxury fabrics for the more discerning customer who wants to spend a little more for that special occasion. Boutique commands price points around 30% above the core collection and is presented to the customer as a shop within shop concept with its own unique area within the store.
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PRODUCT RANGE M&Co OFFERS MODERN CLASSIC, CONTEMPORARY CLOTHING…
Womenswear… Flattering, versatile and stylish Womenswear, aimed at 40 - 60 year olds. Our designers interpret the seasons’ trends into wearable collections covering everything from casual everyday essentials to gorgeous occasionwear.
Boutique… A premium collection for M&Co designed to be a fully co-ordinated range, offering something special for the existing M&Co customer. With the focus on quality and design, we have used superior fabrics and detailing such as silk, French crepes and metallic finishes along with beaded or sewn embellishments and trims to help us offer a unique product. M&Co Boutique is currently available in over 80 stores throughout the UK.
Petite… Designed especially to fit the proportions of women 5’3” and under, our Petite range maintains our signature handwriting, encompassing designs for day and evening which are unique to the Petite range, as well as some of the key items from our main women’s collections.
Plus… Mirroring our Womenswear collections, Plus, the M&Co range for curvy silhouettes, offers a comprehensive selection of fashion items in sizes18–28. Each item is designed with a more generous cut to flatter the proportions of a fuller figure. Our designers adapt the season’s key looks into mix and match separates that the customer can co-ordinate with other pieces from the collection.
Lingerie… Ranging from everyday bras and briefs to nightwear and beautiful sets, all our exclusive selection of bras and co-ordinates are designed and cut to fit precisely and comfortably. Whether its coordinating sets in delicate lace or feminine embroidery, to everyday wear in microfibre and soft cotton, our range of lingerie will ensure you look great and feel great inside and out.
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Women, Men, Kids & Home. Over 250 stores nationwide
Accessories... From costume jewellery, to high grade hosiery, our accessories department goes from strength to strength with its collection of co-ordinating bags, belts, scarves and shoes designed to complement the clothing collection.
Kids: Girls & Boys 0 -13 yrs... We are renowned for our exclusive quality ranges for kids which offer everything from classic styling to fashion items, from newborn up to the age of 13. Natural fibres and textiles with delicate detailing ensure babies and kids alike are dressed in only the best.
Kylie: Girls 9-13+... Catering for style conscious girls, you can rely on the Kylie range for fresh, funky fashion and accessories. With a definite focus on the season’s key trends, Kylie offers all the hot fashion that a modern girl’s wardrobe requires. Our range of accessories and shoes in sizes 1–5 will complement every outfit, from basic staples to key season must-haves, allowing girls to create fun, affordable outfits with ease.
Mens... With a fresh approach and modern outlook, our Sandstone menswear collection offers up-to-date, contemporary clothing for men who want to look great and feel comfortable. Casual clothing and accessories with a broad appeal form the main basis of the range, with our buyer paying extra attention to detail on each item.
Home... Collections of easy, affordable and stylish products make it easy to give any home an exciting new look. We offer quality and value for money ranges perfect for the bedroom, bathroom, kitchen and living room as well as branded fashion collections from the likes of Zandra Rhodes and Liz Hurley.
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M&Co STORES There are now more than 260 M&Co stores throughout the UK, mainly focused in market towns. We also have our three ‘City’ concept stores in more competitive areas such as city centres or out of town shopping centres and concessions in a number of House of Fraser and Co-op stores in England. This amounts to more than 1.3million square foot (over 120,000 square meters) of retail space.
70% of our stores are in England and Wales, and 30% are in Scotland and Northern Ireland. Our stores range from 2,000 to over 10,000 square feet (185 to 950+ square meters).
Selection of images from M&Co stores in Barnstaple & Largs
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Women, Men, Kids & Home. Over 250 stores nationwide
Selection of images from M&Co stores in Leighton Buzzard, Barnstaple & Largs
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OPERATIONS SUPPORT CENTRE - SCOTLAND There are more than 150 employees who work within OSC, which is our Inchinnan based Operations Support Centre. Departments based here:
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HR Finance & Accounts Allocations IT Retail Operations Marketing
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Shipping & Logistics Shopfitting Maintenance Security Website Services Warehouse
Women, Men, Kids & Home. Over 250 stores nationwide
LONDON BUYING OFFICE There are 130 employees who work within LBO, which is our London based Buying Office. Departments based here:
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Design Buying Merchandising PR
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Quality Assurance Sourcing & Ethical Trade Visual Merchandising International Franchise
Design
Quality Assurance
We create 90% of our range in-house with our Designers scouring the catwalks and shops for the key trends that are perfect for the M&Co customer.
Our Garment Technicians ensure the fit and cut of each garment is suitable for the M&Co customer and meet not only industry standards but our own quality standards also.
Buying
Sourcing & Ethical Trade
With input from Design, the Buyers source This team are constantly looking for new sourcing the product working in partnership with our opportunities and ensure all factories and suppliers around the world to find and build manufacturers comply with our ethical sourcing exciting and commercial ranges appropriate standards. for M&Co.
Merchandising
Visual Merchandising
Our Merchandisers plan the financial dynamics of each product area and work with Buying to create a balanced range.
This creative team design the window concepts and guidance for our stores ensuring fashion forward displays.
PR
International Franchise
The PR team build relationships with journalists and fashion editors of all consumer print publications, both national and regional as well as TV. They raise awareness through product placement, news stories and fashion features to ensure brand presence in target publications.
The Franchise team are responsible for developing and supporting our overseas stores which are operated on a Franchise basis.
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MULTI-CHANNEL M&Co Launched in 2006, our award-winning online shopping destination, www.mandco.com, has become the ultimate place to shop all M&Co departments. Our fully-responsive website delivers a ‘best in class’ online shopping experience for customers browsing our range on desktop, mobile or tablet devices.
International orders continue to grow and this year we have invested in new technology to give our overseas customers a localised shopping experience that includes displaying prices in the local currency.
In line with our commitment to offering our customer a multi-channel proposition, a range of delivery options are available, including ordering to and from local stores in addition to home or work addresses.
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Women, Men, Kids & Home. Over 250 stores nationwide
M&Co SOURCING We source products from more than 250 suppliers We design and specify the manufacturing and in 20+ countries including China, Bangladesh, quality of our products and more than 100 people India, Turkey, the Philippines and various European are employed in this process. markets. Our mission is to provide our customer with great We have developed strong partnerships with our value for money and to sell them products that suppliers, some of which we have worked with for satisfy their expectations in terms of quality and over 30 years! durability.
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M&Co & ETHICAL TRADE At M&Co we always strive to do business in a way that upholds our beliefs. This is to source products with integrity, showing respect for everyone we deal with and the environment. We fully understand the responsibility we have for the workers in our supply chain and as such ensure that all suppliers are aware of our ethical requirements and uphold similar values.
we understand the challenges faced by factory owners and workers in these countries. With this in mind we developed an ethical programme which focuses on:
• supporting our suppliers to comply with our ethical standards • driving continuous improvement through capacity building and worker projects • working with others to tackle the broader We are members of the Ethical Trading Initiative more deep-rooted issues in our supply chain and expect all our suppliers as a minimum to work to the standards of the ETI base code We regularly review our approach to managing which is set out below. ethical trade to keep up with industry best • Employment is freely chosen by all employees practice and are constantly looking at new • Respect freedom of association and the right ways to support our suppliers in this. to collective bargaining We understand that when people are treated • Have safe and hygienic working conditions with respect, work in decent conditions and earn • Do not use child labour fair rates of pay, both they and the companies • Pay a living wage they work for benefit. Ultimately our customers • Do not work excessive hours benefit too through better quality, better value • Do not discriminate and peace of mind. • Provide regular employment We don’t claim to have answers to all ethical • Do not allow harsh or inhumane treatment of issues that arise but we are fully committed workers to working with our suppliers and other stakeholders to drive continuous improvement in As a business we source globally from more our supply chain. than 20 countries and try hard to ensure that
Member of
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Women, Men, Kids & Home. Over 250 stores nationwide
HELPING THE ENVIRONMENT All of our business uses “Green” energy which means that we are committed to utilising energy from renewable sources.
The newest member of the Mackays family, MEG Renewables, was established in 2010, and is a developer of medium-scale renewable energy projects, with a focus on hydro power.
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MEG Renewables’ aim is to develop and operate projects which directly generate green energy for the M&Co retail business, whilst providing benefits for local landowners and communities. As well as underpinning M&Co’s environmental credentials, having a portfolio of directly owned electricity generation projects allows the Group to manage energy costs, which in turn enables the delivery of optimum value to customers.
GREEN M&Co In addition to green energy, M&Co ensures that The stock is sent to stores in multiuse plastic tote at an operational level we do as much as we boxes and we then send the cardboard for can to help the environment. All fittings including recycling. As a result, we currently send around bulbs, heating and air-conditioning units are 500 tonnes of cardboard for recycling each year. the most efficient available to ensure that we minimise energy use. We also ensure that all our Plastic packaging waste is collected at both vehicles are as fully utilised as possible to ensure the Distribution Centre and from stores and we maximum payload per litre of fuel used. recycle around 300 tonnes of plastic per year. This plastic becomes part of the raw materials We are committed to not wasting precious for our plastic carrier bags which are made resources. Therefore, to ensure that we minimise from recycled materials. Used garment hangers our packaging, we have worked with our suppliers are also recycled by sending them to the in significantly reducing the amount of packaging manufacturer for re-use on our new products, or on our products, although this obviously must not if this is not possible due to damage or style, we compromise their in-transit protection. Wherever send the hangers to be broken down and made practical we are striving to use, and encourage into alternative plastic products. others to use, recyclable materials. We have also installed solar panels at 9 of our stores along with the operations support centre We are committed to recycling, therefore rather to produce green electricity and help offset our than deliver to stores in cardboard boxes we energy consumption. intercept cardboard at our Distribution Centre.
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Women, Men, Kids & Home. Over 250 stores nationwide
CHARITABLE INTERESTS M&Co is committed to raising money for charity and has done so with a Corporate Charity Partner since 2003, raising a total of over £2 million so far. M&Co staff vote for who their Corporate Charity will be every two years. Our current Corporate Charity Partner is Cancer Research UK. We began our affiliation with them in August 2010 and beat our target of raising £1m by the end of July 2012 one month ahead of schedule. In 2012 our staff voted to support them for a further two years. Supporting
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No matter who M&Co’s Corporate Charity Partner is, our staff are fully behind raising money – they are the people who decide who we support. Fundraising is an active part of each store’s remit and events such as fashion shows, sporting races, raffles and tombolas all help to bring in the money raised.
Wherever possible, M&Co is committed to helping many charities other than it’s corporate charity partner...
M&Co has made a long term commitment to this charity to help change the lives of some of these people. M&Co sponsors 25 children, helping to provide them with full time education from primary In 2000, one of our suppliers in Bangladesh through to university as well as health care for founded the Children’s Hope Charity, a non- themselves and their families. So far five students governmental organisation based in Dhaka. have already passed their exams and been Aiming to support disadvantaged children accepted into college. through education, whilst providing healthcare for themselves and their families living in the urban slums of Dhaka, Bangladesh, this charity has so far helped more than 1000 children improve the quality of their lives and gain a better start in life.
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Women, Men, Kids & Home. Over 250 stores nationwide
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AUTUMN/WINTER 2016 Mackays Stores Ltd., Caledonia House, 5 Inchinnan Drive, Inchinnan Business Park, Inchinnan, Renfrew, PA4 9AF Registered Company Number: SC036368