Google Panda Update 2.6 | Google Panda SEO Ranking System

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Yet again the proverbial Google Panda hit us with yet another update on October 5th. Even though this was small enough to pass by most people, Google still rolled out its ongoing quest to clean up the web. The 2.6 update was basically some minor tweaks to the recent September release of the Panda updates of 2.5. The original updates in September did send some web-sites reeling into obscurity at the same time it gave a needed boost to others. Google were very quick to react to the mass changes within the algorithms and rolled the release back. But as October the 5th came and went very few people seemed to comment on Google's deployment of its updates. It would seem Google have not released any official notification about the release, other than to admit a release was made. So how do the changes affect you and I in this new arena? Once again Google has turned up the heat on video content sites and rewarded them accordingly. This comes as no surprise, as the implementation of the search by reading level never really took off. The problem with the literacy level, was that to aim a web-site at the masses you have to use a reading level of the 5th grader in terms of comprehension. Which in Google's eyes did not sit well. Unfortunately, not every one has a college degree! So the rise to video content is a definite move away from literacy. Giving more weight to visual presentation of content rather than the readability of the said content. It has been no secret that Google has being pushing in this direction for some time given the Universal search that it implemented some years ago. Those that took heed to Google's changes in the past, did in some respect turn out to be winners in the new updates. Social Media Google is again pushing the Google +1 point home yet again, which with due respect we all should have seen coming. They have reached a point of now outwardly promoting web-sites that have high +1 on their web-sites. Could this be a play into abolishing small web-sites throughout the internet? I do not think so, I think it is a clear message from Google that in order to stay in the game you need to make sure your content is relative to what people want and like. The only downside to this is as a marketer starting out with a new web-site, it is going to take a lot longer to gain any weight within the search engines for the +1 rankings, which could replace the Page Ranking that Google have used for years. It is inevitable, but a fact that Page Ranking is


going the way of the dinosaurs, extinct! Now many of you will disagree with me over that statement, but take a look at past actions by Google and tell me that you can not read anything into their move to social +1 likes. The down side I see to the +1 social factor is you need heavy traffic to sustain it. Out of every 100 visitors to your web-site you may have one that will give you the thumbs up or +1 like. Once again the big players have an instant advantage now of using their leverage over the next few years to build higher +1 likes than the smaller web-site, due to the large volumes of traffic. Another point to the +1 likes is that we need to once again train web surfers into using this system. It could take as long as 10 years for it to become totally affective. The reason for the 10 years is that a culling of older surfers needs to be done before the implementation of the social like really takes off. Older surfers are less likely to press the like button than their younger counterpart. As of yet I would not worry about the +1 like ranking changing the search ability of your web-site but rather keep in mind that a change is in the air, and sooner than later the hammer will fall!

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