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The Google Panda update was a tsunami for search engine marketers. Some people love the changes made while others can't stand it. Whatever your view of the big changes, the important thing to understand is there is no going back and, in fact, things are going to continue going in the direction of Panda at least according to Matt Cuts of Google. What did Panda really do? Well, it did a number of things, but the real key seems to be that it did a number of spammy content and sites that offer no real value to anyone. You know what I am talking about. We've all been frustrated by sites ranking highly that have content that is clearly duplicate content or spun articles that are barely readable. This was so maddening because Google supposedly was focusing on the readability of the content on sites, something that was clearly not happening. The Panda update finally appeared to address these issues. Junk sites were pounded and either deindexed or dropped massively in the rankings. This expanded to article directories which almost always contained the same articles in their databases. Unfortunately, this meant some of the better article directories were downgraded just as much as the weak ones. Trend So, what can we take from the Panda update in relation to the future? Well, nothing has really changed when it comes to the emphasis of the search engines. Specifically, content is king. Matt Cutts of Google spoke at the SMX Seattle conference and confirmed what he has always said invest in original, quality content. He further noted Google is going to continue to emphasize social media marketing, which is hardly surprising given the challenge facing the company in the form of Facebook. How do you plan for the future with your site given these changes? Simple. You must tailor your site towards exclusive, original and engaging content. On top of this, you need to actively engage in social media and generate a bevy of different types of links for your site. Sadly, the days of just pumping out articles to build links and gain rankings are long gone. Article Marketing Dead? All of this begs the question of whether article marketing is dead when it comes to SEO? I don't think so. This form of link building was badly abused, so one can see why Google would downgrade it. That being said, sharing content is what the web is all about and for Google to completely ignore it would go against its primary tenet of liking sites that publish important content. Article marketing should be part of an overall link building program. Blowing out a bunch of spun
articles, however, is no longer a good move.
Rick Warder provides SEO services to clients serious about getting rankings at GravitasSEO.com.
Article Source: http://EzineArticles.com/?expert=Rick_Warder
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