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Google Search Engine Optimization is what SEO is really all about. While you can perform SEO and target it to a wide range of search engines, it is Google that is the most predominant of all and that holds such a shockingly large market share, and so it is by far the most important search engine to target if you want to promote your business through SEO. And you should want to promote your business through SEO as this provides you with a way to promote your company to the entire world which is far more cost-effective than any other method. Let's look at the facts - when you choose to use Google search engine optimization you will likely choose a keyword and if you choose that keyword well (keyword essentially meaning search term) then you'll be able to make sure that there is very little competition and that you can relatively easily get your company to no. 1 for that search. If you likewise pick a term that lots of people are looking for then you can ensure that your website is seen by thousands of people on a daily basis - and best of all they will be looking for precisely what your company provides - this is targeted traffic. If you're a hair dresser then you can get your site to rank for 'Hairdresser in Boston' and if you get even just onto the first page then everyone who types that in will see your company (of course you can go even more specific with the place name and that way reduce your competition). What this will then mean is that your site is seen by probably more people than it would be if you were to just place an advert on television and certainly more of those people will be likely to want to buy your service. At the same time while thousands might see a TV add, only very few of these are likely to actually go to your website, whereas if you get your website high on Google then all of those people will be seeing your actual pages - meaning they'll be seeing all the information you want them to see (far more than you could cram into any advert) and meaning they'll presented right there with that 'buy now' or 'order now' link that will be a highly tempting proposition for them if you provide the service they want. SEO is also less irritating than a TV ad - a TV ad gets in the way of what it is you wanted to watch and that means that most of us switch off, and even resent what we're seeing. With SEO it's different because people are looking for information and they're in a state of mind where they are going to want to absorb as much data as they can and will be happy that your result came up. So SEO is a fantastic way to boost your business and what makes it all the more amazing is that it will cost you a fraction of the cost of other marketing or advertising - and you'll hold that top spot for years.
In countries like Australia where Google is so dominant, most SEO companies focus on Google
SEO services. This means they have a system that suits their algorithm most for their Google search engine optimisation.
Article Source: http://EzineArticles.com/?expert=Megan_Vascellaro
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