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In the beginning of the month of April, Google announced an algorithmic update named "Panda Update", which was designed to have only high quality websites in SERP results. Google Panda update targeted scrapping low quality websites and aimed at removing low quality content present in the search results. The goal of this Panda update was to fortify the quality of search results and to combat low quality content. After this update, many top ranked websites were dropped from their rankings. The SEO best practices have been witnessing myriad changes; in order to stay at top search engine rankings, webmasters have to follow the rules or be ready for the Panda punch. Here are some effective SEO strategies that can help to rank high on Google: · Design and user experience matters and plays an important role in search engine rankings. So, it is better to stay away from crappy design. · Websites should have unique content and should have user-friendly design. It is better to create high quality, unique and usable content that users look for. · Put more content on the webpage so that Google can find your content for more keywords, and your page appears more relevant. · Mix-match the content on the webpages, i.e. put some long posts and some short posts. · Regularly update and add new content, which is unique and high quality. · A website needs to have more number of indexed pages, which is a strong indicator of authority. · The primary content should be above the fold for better user experience so that users get the relevant content as soon as they open up a website. To accomplish this, a designer can shorten up the header a bit. · Ratio of information to advertisements on the page should be taken care of, as Google does not like websites just meant for advertising purpose. · Hide the affiliate links on the website as Google hates such link promotions. · Make sure to "NoFollow" outbound paid links but don't "NoFollow" all the outbound links. · Make sure to give away the credit to the authority websites. For e.g, if you are using article from some article source, make sure to give a credit link to that website. · Don't use hidden text and don't hide text within the images. · With recent panda update, age is not that important factor as it was earlier. · Start active participation in social media as Google algorithm has started taking social mentions into account. From Link Building perspective, Panda update reflects the following changes:
· With the Panda update, Google has started giving more importance to Link relevancy, so one should use relevant anchor texts and descriptions. · Don't get backlinks from pages having too many outbound links or from ones that are just meant for link exchange purpose. · Backlinks from spammy pages would negatively affect search engine rankings. ·.EDU and.GOV links are no more important. · Guest Blogging is recommended to get backlinks from high quality websites. · Strong Internal linking is recommended. With this latest change in Google Algorithm, webmasters, bloggers and site content writers are challenged to give the best they can to the users.
I am webmaster of RedAlkemi. We are Search Engine Marketing & Web Development specialists who believes in providing high-end solutions to the clients and serves almost 400 clients spread all over the world. We provide solutions to all your Internet Marketing needs and ensure that all the activities are performed well for your website to improve it's rankings and visibility in search engines.
Article Source: http://EzineArticles.com/?expert=Sandeep_Malhi
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