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Many people believe that link building strategies are no longer effective in search engine optimization of a website, due to Google Panda update (Panda is the indexing software of Google). However, it is not entirely true as many professional SEO companies still use such strategies and they have been successful in maintaining the rank or position of the websites they work on. The Google Panda update does not nullify the effect of link building strategies, rather it only reiterates the fact that people should keep a track on the kind of backlinks they create for their sites. Poor quality links will hamper the positioning of a site and so people should refrain from building such links. Please do not be fooled by the success of other sites, which have used unfair SEO strategies and have also got a higher rank through poor backlinks, they will eventually lose their rank or get banned by Google. Google is using its indexing software, Google Panda, to ban the websites which have used unfair SEO techniques. Thus, websites with low quality links will be banned in the long run. In order to make sure that link building is effective in your optimization efforts, you need to determine the quality of the backlinks that are generated over a period of time. Most professional SEO companies try to make sure that the links that they generate for their client's website are of high quality. The quality of the links is determined by the following factors: Ads- A website that does not show a lot of unnecessary ad will be considered as a good quality link and will not be blocked by Google Panda. Good quality content- Most people submit their articles on several directories for the purpose or building links. It's important that these directories only accept high quality content so that the backlinks created by these directories will also be of high quality. No offensive material- The websites should not have any offensive materials dealing with pornography, terrorism etc. Google and other search engines do not index web pages containing such materials and the links from sites with offensive content will lower the position of your site. Thus, link building is still effective in SEO, even after the recent Google Panda update and most professional SEO companies use it as a method for optimizing websites. However, people need to make sure that they do not compromise with the quality of the links.
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