==== ==== Make an easy $500+ with QR codes and mobile marketing. Free bonus software. See how she did it: http://bit.ly/crystalclearcommissions ==== ====
Big companies have done us all a great favor. They have tested what works and what does not work in the area of mobile marketing. Here is a brief overview of three key ways your business can go mobile. Why you should consider mobile marketing. 1. Over 275 million mobile phone subscribers in the U.S. 2. Over 100 million of these subscribers access the mobile web from their phones. 3. Consumers are using their phones while on the road to search for places to eat, what movies to see, and where to shop. 4. Consumers plan to use to use their mobile devices as much, if not more than their desktop computers in 2011. Three ways you can use mobile to attract more customers, build loyalty with current customers, develop an opt-in customer database, and more. Big companies have used these tools successfully and you can as well. 1. Mobile websites. It is remarkable that so few small businesses have addressed the problem with how their website looks on a mobile phone. The big companies have made the switch and they are reaping huge sales. It was estimated that $1 billion+ in sales from mobile sites happened in the fourth quarter of 2010. I believe that close to 100% of small business websites on a mobile phone are difficult to read, or challenging to navigate or slow to load. This is a big opportunity for you to attract more customers with a professionally designed website. Do it. It is a "no-brainer" and it will pay for itself in months, if not weeks. 2. Mobile advertising. AdMob is the biggest player when it comes to mobile ads. It is owned by Google, so it works very similar to AdWords. The one key difference from Adwords is that the cost per click is pennies on the dollar. Of course, the speed for impressions is fast, so keep close tabs on your ad spend.
Do Mobile ads work? It depends. It is advertising. Some ads work, and some do not work. One key difference is that your ads have to be short and you need to create effective landing page for the mobile web. This is a challenge, but there are success stories when it comes to mobile ads. My best suggestion is to test, test and test some more. If you have a product with real value, your ads should work. 3. Text Messaging or SMS. This is a very popular method of mobile marketing. You probably first noticed text messaging on TV shows that asked you to vote (American Idol) or Sports programs to get the latest scores. Now, you can transmit these SMS or simple marketing messages to introduce consumers to new products and offers, entice them to participate in campaigns, or allow them to visit your mobile website. Mobile marketing is inexpensive and profitable. In fact, a recent study compared the effectiveness of mobile marketing to Internet marketing. Mobile marketing was as effective or more effective in almost every variable tested. When it came to purchase intent, mobile marketing was three times more effective on consumer purchase intent than Internet marketing. Given this information, I highly recommend you explore mobile marketing as part of your marketing plan.
For only $297 you can get a Mobile Website, hosting and a domain name from http://www.FirstMobileWebsite.com. Mitchell Cogert is the CEO of First Mobile Website and author of Mobile Marketing: 101 Inexpensive and Profitable Ideas for Small Business.
Article Source: http://EzineArticles.com/?expert=Mitchell_Cogert
==== ==== Make an easy $500+ with QR codes and mobile marketing. Free bonus software. See how she did it: http://bit.ly/crystalclearcommissions ==== ====