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The series of 2011 so-called Panda updates by Google refined the algorithm of its search engine core, but could herald the death of keywords. This upgrade was done in an effort to improve the quality of results returned for users' searches by filtering out low content-value engine-gaming sites, regurgitated rubbish, scraped content and wordy but ultimately low quality content, as perceived by users. The key purpose was, of course, to ensure that the Google portal users maintained a high regard for its search technology, and by extension, its associated advertising business model. As an aside of course, this also means that Google is reaching with more depth into knowledge of users' browsing patterns - not just superficially as had been the case earlier. The Panda enhancements reportedly included (according to speculation): assessment of user residence time on a URL and their inter-page navigation on that site, users' readiness to share the results with friends and colleagues directly and through social networking channels, and their preparedness to comment (on Web 2.0 sites). Some time ago I wrote speculating whether the Google engine and storage was a neural network in gestation. Maybe not yet, but the learning capability is increasing exponentially. Whilst the so-called focus of the model would seem to have shifted from content-analytical to consumer-analytical, I cannot believe that the content crunching alogorithms which the company has employed for several years now, have been ditched. I believe that Google still envisions being able to take a piece of content and assess its 'value' whatever that means objectively. Now 'value' is a subjective measure with no absolute scale - it is merely a relative concept. But what if the content was assessed relative to, say, Wikipedia or other relevant authority site? If a site such as Wikipedia (or equivalent) became the ultimate reference baseline, then the only point of anyone writing anything else would be to extend content. That would signal the end for Google - it is the diversity of resources that makes Google necessary for users. Anyway, to get to my main point: Up until 2011, the keywords concept has worked in both Google's and commercial interests. For Google it has meant that relatively accurate search results could be obtained, whilst for content creators, the concept has been, mostly, profitable. As the lexical analysis technology proceeds however (and Booklamp have irons in this fire, too), then there will come a time when the concept of 'keywords' will be meaningless. The search engine will decide for itself what the content is about, and measure its 'value' against Wiki-likes, supplemented by the user-community grading - as recorded by Google itself. Fine, but there's more! It's not the full picture. This is the first part. The next articles deal with:
-> Google Page 2 - Will That Be The New Battleground? -> Why AdWords Will Have To Change. -> Why OnLine Shopping Sites Will Continue to Grow... And Grow.
The author writes on a range of subjects, including business and IT, business since the 1970's. If you are interested in techno thrillers and cryptography, then check out 'Gate of Tears' - Chinese espionage and their Golden Shield.
Article Source: http://EzineArticles.com/?expert=Phil_Marks
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