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In the early part of 2011, the world's leading search engine; Google, released its Panda update that highly changed the face of SEO. The Google Panda is the brainchild of an engineer from Google named Navneet Panda. Now, most websites are at the mercy of Google making their every move limited for the sake of not upsetting any Google Panda guidelines. At this point, more and more website-owners understand that doing unethical Panda activities may have a severe backlash one one's SEO campaign. The majority of internet marketers are making extra efforts to ensure that they don't get near any Panda pitfalls. So what must be done to avoid the wrath of Google Panda? Focusing More on High Quality Content With the advent of Google Panda, the focus of SEO now is more on good quality content. Quality content is now one of the most important weapon of an SEO specially, if not, the forefront of any SEO campaign. It is also believed that Google now values original content more than anything else and websites that contain duplicate contents with factual, grammatical and spelling errors will be devoid of the opportunity to gain good search engine ranking. Always go for quality over quantity. Without good content, any SEO campaign wouldn't stand a chance. As most people say 'Content is still the king'. Just keep in mind that you should write for the readers and not just for the sake to have content on your websites. Offer quality information and avoid over-doing your content by stuffing too many keywords. Link Diversity Usually, paid search is one of the greatest ways of generating income for your business which is not usually taken in to consideration by most people. Paid search is usually misunderstood since most marketers think that organic searches are far more effective than paid ones. The negativity towards paid search results from a failed paid search campaign that left a negative mark in the understanding of the advertiser. Here are some of the things that should be done to ensure a successful PPC campaign: Keywords - put emphasis on buying keywords that best describe your niche as well as consider the monthly search volumes and competition before you select a keyword. Campaign Cost - consider the total cost in obtaining and keeping an organic SEO campaign as sometimes it may cost more than PPC. Plan your budget wisely.
Control - it is also taken that advertisers do not have total control on how users behave when making searches. A lot of buzz has been created across the world of internet since the Panda updates were release by Google. It slammed most websites that contain poor or lacking original content. On the other hand, it gave hope to other marketers who have stayed long enough in deep portion of the Google search engine. With the Panda coming out from the box last 2011, it is expected that things will be entirely different this 2012. More and more internet marketers are finding ways and solutions on how to survive the huge change that the Big G made. However, internet marketers are very positive and Google Panda isn't that big enough to stop them.
Elmer Gwyn Capilitan is a freelance writer and SEO from the Philippines. Since 2006, Elmer has been working as a web content writer for several websites and has also been a ghost writer for some writers. Elmer is also a seasoned SEO specialist and have worked with various websites in promoting their products and services.
Article Source: http://EzineArticles.com/?expert=Elmer_Gwyn_Bedos_Capilitan
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