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If you look at Yahoo's web hosting page, Yahoo truly has some bold claims. Unlimited hard disk space, unlimited bandwidth, sounds too good to be true? Well, that's because it is. If you read the fine print you will find some amazingly ambiguous terms. Yahoo claims it is "unlimited" as long as it is "appropriate usage". The Yahoo definition of "inappropriate usage" would be any business that has "a sustained demand that places undue burden on our systems or negatively impacts use by small, independently owned and operated businesses". Quite odd for a "unlimited claim". The Yahoo web hosting claim of unlimited bandwidth is clearly misleading and false. I have no qualms with their service at all, in fact I think it's great, and it even won Editor's Choice from PC magazine in 2005. However, what is a "sustained demand that places undue burden" on their system? There is no amount defined, so if your business grows to a large proportion you may see them suspend your account. Summarily, Yahoo web hosting's claim to unlimited bandwidth being offered is definitely a fine line for them to walk on. If they tell a lawyer-crazy customer that they can no longer host there, they had better not tell him the reason was too much bandwidth usage. Such a subjective claim as "undue burden" is questionable. After all, is not "unlimited bandwidth" going to be an "undue burden"? However the marketing tactics are understandable, outright saying "unlimited usage within reasonable boundaries" is not as tempting. It seems to truly be a word game. If one believes the more popular term of unlimited meaning "infinite", that would not apply to Yahoo web hosting as finite amounts of bandwidth are alloted. However if one believes that it merely means "without restriction" it would also be wrong, in that the restriction is there. Yahoo might hope to argue that a "small business" does not get the type of traffic that causes undue burden, however there are many exceptions indeed if one qualifies a business' size based on the number of employees hired. Most reasonable users understand that there is no such thing as infinite business offerings, and thus will display a healthy skepticism that will serve them well. In the end, however, most reasonable customers who are receiving enough traffic to cause such an internet behemoth as Yahoo to feel "undue burden" would probably have monetized their website in a way to be able to pay for dedicated hosting without a problem. Overall, Yahoo's marketing strategy in using the term unlimited instead of large numbers as other web hosting companies do, seems to be effective and understandable to the common folk who don't take words at face value, if slightly confusing to the more researched and technical user.
Jonathan Baldwin runs a Web Hosting Comparison [http://www.webhostverdict.com] website, where you can find this article, Yahoo Unlimited Hosting Myth [http://www.webhostverdict.com/webhosting/yahoo-unlimited-hosting-myth], and reviews of Cheap Web Hosting.
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