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Besides offering advanced expertise and state-of-the-art web hosting tools and technology, a quality web hosting company should be able to adhere to certain ethics in order to increase their customer base as well as maintain a consistent and satisfied base of customers. Remember, as long as a web hosting company is ethical towards its customers and business and completely values its customers, the business is bound to thrive. So if a host intends to stay and grow in business, it is important to adopt and adhere to the following guidelines: The uptime guarantee Ideally an uptime guarantee of 99.99% is highly impressive to the potential customer and your goal should be to validate this claim. A customer should feel safe and secure when decides to host his website with you and be assured that the website would be up and running most of the time. This is the kind of confidence a professional web host should be able to instil in their customers by meeting their requirements and offering what you claim to offer. Elite performance delivery Performance is something that cannot be overlooked if a web host wants to succeed in this fiercely competitive industry. The web host needs to ensure that the servers are not overloaded which could result in inferior performance. The servers must be in optimum condition and constantly monitored in order to boost your profits. Customer Support Customer support is by far the most vital component of a web hosting company. Consider this as the life line of your company. A potential customer would only sign up with you once he/she has had all queries or concerns addressed. Furthermore, customers would need a helpline in case of any technical failure, issues, queries or any other issue related to their hosting account. For this, a 24/7 customer support is absolutely imperative. While this may seem like a significant investment for many hosts, it offers long-term results. Customers feel assured and confident that they are associated with a legit company and a 24/7 quality customer support quite naturally reflects reliability and credibility for the hosting company. Accurate Information Ensure that your website contains accurate company information and the information should not be false or misleading in any way. If you intend to stay in business for a long time, then honesty,
integrity and business ethics as a whole must be adhered to. This would also ensure that you garner positive ratings and customer reviews in the long run.
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