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Every minute Google's ranking calculations are tweaked. About once every quarter Google rolls out a major algorithm update change. So what makes this updat different? The changes were aimed at websites--those with low quality content. The main reason for this change was feedback from users of Google's search engine showed the majority of them did not want to see answers from a particular grade of website. This change is unique because it was carried out by the search quality team, not the spam team (who usually handle minor updates). Google is still assessing the impact of the change, and all other algorithm updates are on hold. So what is Google Penalising? From what we understand Google is penalising the following; Plagiarised content "Low quality websites" meaning websites with only a light amount of information Websites that have a high bounce rate or exit rate. At this stage this measure is highly speculative, but Google has hinted at it.
How has the change affected websites? Aside from the drop in traffic to some websites particular sites, it seems there have been a few other side effects.Single niche sites have improved their position. Big networks, like BBC.com have seen a significant improvement in their position and traffic. So what can you do if you are affected? Do nothing. Seriously we advocate not panicking and just waiting to see what happens. We know Google is working on the next round of updates to this change, so you may see your website ranking improve suddenly. Slow down on "off-page SEO". Again, right now you don't know what websites will be classed as quality and those that won't. Google keeps saying "aaahh yes, but we are just reinforcing old policies" which is rubbish because they are actually placing arbitrary emphasis on rules that are difficult to enforce. Keep building unique content, don't syndicate. If you were carrying out good SEO, then you would have been doing this already. Keep writing good content, and don't then try to "spin" this out to
article directories. Just wait to see if a)the directories respond with their own methods of improving their rank and b) if Google does something further to these poor saps. Last resort: Check for duplicate content and reword what you have. Have a look at your most affected pages, and then check to see if someone has ripped off your content. Reword and rewrite the ones that you think are most affected. Again, this is a last resort, because it will not improve your ranking overnight. Put all your Link Building and Off Page efforts on hold for now. Google has admitted that search results are collated and updated by hand now, and not on the fly as they once were. This, presumably, is because of some of the fall out from the search results the new Panda update was producing. Basically this means that any changes or updates to the SEO side of your site will only start to change your rank either when the next update is rolled out (whenever that is) or when you site is give a full re-index. By all means continue to build content, but you might be wasting your time with article submission. Don't Panic There is every chance that the current changes are not permanent. Google has said that they are rolling out changes to their algorithm regularly (12 since April). They continue ad-nauseum to talk about quality sites, but it seems they can't see the wood for the trees, as there are lots of queries that are now bringing up low quality blog spam, where they once had better sites. For instance, a search for "link building Matt Cutts" and "Google Panda Update Matt Cutts" both still bring up nonEnglish or single line or ZERO CONTENT web pages on the front page. Also, you should know, you are in good company. Jim Boykin who is sometimes seen as a godfather of SEO just lost $17,500 a month because of the update.
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