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Ask anyone what mobile marketing is and I can guarantee you will get a wide variety of answers including: mobile advertising, SMS campaigns, mobile messaging, text message campaigns, mobile communication, brand marketing, building awareness etc. The mixed responses you get are because mobile marketing is all of these things depending on the individual's interpretation and how it benefits them. I could list a long line of definitions to try to define mobile marketing for you but what would be the point of regurgitating what everyone else is already saying and what you can search yourself? Instead I want to outline different ways of perceiving mobile marketing which will help you to determine why you should strongly consider communicating through this channel. It's Personal Marketing Mobile marketing is, according to many, the first real form of personal marketing. When you receive a message to your mobile, you presume it is from a friend or good acquaintance. Therefore marketers communicating by mobile personally engage themselves with a message or experience, thus personally engaging themselves with the consumer. It's New Marketing Mobile marketing may be confusing because it's relatively new. Users are evaluating and discussing mobile marketing with their own personal biases and experiences. It's still early days, and there are multiple visions and approaches to connecting with marketers. "Mobile marketing provides lots of options, including cross-media interactions, that the world has not seen today," said Jawahar Kanjilal, Director of multimedia experiences at Nokia Asia Pacific. The mobile marketing bias tends to centre around what a marketer believes will be successful. It's Different Things to Different People Mobile marketing really does mean different things to different people. Interpretation and communication really depend on what industry you're in. Mobile advertising providers focus on selling mobile advertising solutions and angle the mobile marketing definition to focus on advertising. Whereas brand marketers view mobile marketing as using the mobile channel in whatever way best reflects an individual brand's needs and objectives when speaking to consumers. Decisions on which media assets and tactics should be leveraged are based on knowledge and demographics.
At the end of the day, the key is: to understand the means by which to use the mobile medium to build a personalised and effective communication with the consumer. Although definitions vary, one thing remains clear: a mobile media strategy is unique to the brand and the consumer being targeted and can maximize your consumer message and engagement.
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Article Source: http://EzineArticles.com/?expert=Louise_O'Conor
==== ==== Make an easy $500+ with QR codes and mobile marketing. Free bonus software. See how she did it: http://bit.ly/crystalclearcommissions ==== ====