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Have you been affected by recent Google algorithm changes? The Google Panda or Google Farmer update hit a lot of websites hard in 2011. In the past, other updates did similar things. The bottom line is that Google will continue to hit websites with algorithm updates so it's important to remember the following: Don't Rely on Google SEO Alone! Yes, you should continue to strive to achieve good search engine rankings from Google. As long as it holds the search engine throne, people who want to succeed with their website should try to appeal to Google. But there are many other ways that you can succeed online, too. Man cannot (or at least should not) live by Google alone. And, the more diverse your traffic sources, the better off you'll be. Not only will you get traffic from other sources, but you'll also show Google your relevance to your niche because of your diverse strategy. More diversity = less changes of an algorithm tweak sending your site to the bottom of the SERPs. Other Sources of Traffic Beyond organic SEO from Google being your main objective, consider working on nurturing efforts to attract other sources of traffic as well: Social Media: Social media can be a powerful tool to drive traffic to your site. You can build a community of followers who repeatedly visit your site and who will bookmark you on social marketing sites so that other people visit your site and become followers. Social media offers great potential for relationship-building as well as for helping you continually foster strong relationships. And, your social media profile can be a great tool that will help convert prospects to buyers. Demonstrating a commitment to quality and a strong level of knowledge in your target area will help you show people that you are a leader in your field. Social media can help fuel SEO and assist you with branding initiatives. Subscriptions: Getting someone to your site through SEO, pay per click, social media, or some other method is good. But getting them to subscribe is a great way to get them returning time and again. Repeat traffic can become a passive income source and a great source of referrals, too. Work on building a subscriber list for your blog. People will be notified of new posts via email or feed reader and you'll have a direct line of communication to them.
Email Marketing If you can get people to opt in to a newsletter, you can continually market to them, too. This means that you don't have to necessarily lure new traffic in at all times. Your email marketing efforts can help you market to the same people over and over again. As you develop relationships with customers, the sales process gets easier. Word of Mouth Online branding can help you convert even more traffic. Word of mouth marketing, such as via testimonials or product reviews, can help you bring traffic to your site where you'll have an opportunity to sell your wares. Banner Advertising Buying banner ads on busy sites, such as community forums, could be a great way to attract new traffic. The right site could send you a steady stream of potentially interested traffic and could provide a great return on your investment. Guest Posts & Syndicated Content Guest blog posts help you gain the attention of other websites' traffic. That traffic could visit your site and become your customer. A strategic guest posting strategy is necessary as it will build links from trusted and relevant sites and help you reach a potential visitor who is somewhat prequalified. Syndicated content such as useful articles, appealing videos, and press releases can have viral potential and help you build links and drive traffic to your site. Other Search Engines Focusing on SEO for Google might seem logical. But don't discount the traffic you receive from some of the other search engines. Analyse that traffic to see what you can do to capitalise on it. You could increase rankings, boost conversions. And, if a major Google algorithm hits, you won't necessarily lose all of your income because you've taken the time to nurture other search engines, too. Not all of your traffic needs to come from a search engine. Yes, organic SEO is important, but the more sources of website traffic you have, the better. If you need help with any of the above strategies, consider talking to us at Oracle Digital. Yes, we know Google SEO but even more importantly, we know how to diversify your SEO strategy so that you can capitalise on Google and on other ways of getting targeted traffic, too.
Oracle Digital are dedicated to helping others learn about SEO. You can visit our website and learn all about Search Engine Optimisation.
Article Source: http://EzineArticles.com/?expert=Clint_Maher
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