! ! ! O L L E H
CONTENT CONTENT
PROFILE S ELF BRANDING BRANDING NEWS LETTER ADVERTIS ING W EBS ITE ANIM ATION INVITATION C ARD MIS C ELLANEOUS
## ### #1 #23 #30 #40 #63 #67 #74
Nickname : Mulia
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Place & Date of Birth : Jakarta, May 3rd/’90
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Gender : Male
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Religion : Christian
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Nationality : Indonesian ## M’ B R A V E
mangarajamulia@gmail.com
+62 896 25 712 042
Languages : Bahasa & English
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Hobbies : design, photography, playing piano
Education Background : Pelangi Pre-school (1996-1997) Marsudirini Bekasi Elementary school (1996-2002) Marsudirini Bekasi Junior High school (2002-2005) Marsudirini Bekasi Senior High school (2005-2008) Visual Communication Design (2009-2013), Bina Nusantara University
Design Software Skills : Layout Digital Imaging & Painting Animasi 2D Compositing Sound Website
: : : : : :
Adobe Illustrator Adobe Photoshop Adobe Flash Adobe Premiere Adobe Soundbooth Adobe Dreamweaver
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SELF BRANDING
“Be Brave with Your Design”
My Brand name: My initial name “Mangaraja Mulia”.
This is my motivation word ‘to be brave’ for all the design works I have done. I’m not afraid with a lot of exploration and ‘out of the box ideas’ in my works. So, this is my tag line “Be Brave with Your Design”.
Logogram :
MULIA That logogram is created from my nickname “MULIA”. Then, I try to make the basic shape from that name. Also, create the main basic shape layout.
Exploration basic shape from the logo :
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Main Color : grayscale :
92%
grayscale :
86%
C: 47.84%
M: 54.12%
Y: 100%
K: 34.9%
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Re-Branding ||||||||||||||||||||||||||
GEO-FREIGHT
(FREIGHT FORWARDING COMPANY)
BRANDING Logo before re-branding
This is my college project. I re-designed logo, stationaries, and some stuff designs (uniform, etc) for this company. This company focuses in Freight Forwarding service. It’s Located in Jl. Kuningan Barat I No. 26, Jakarta. The concept or philosophy of this visual identity is to be more professional, independent, and grow internationally. Logo after re-branding
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Primary Logo
Secondary Logo
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The logogram is created from the simplicity of a container. I put initial of this company in front. Container is the main subject of this company for containing all of the shipment.
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SUPERGRAPHIC
MAIN COLOR
That supergraphic based on a philosophy: “Grow to international company”
Dark Blue : Professional, trusted, & well served Grey : warm and Friendly
GSM (Graphic Standard Manual) COVER
GSM CONTENT (about 60 - 70 pages)
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NAME CARD
TIFA Building,
4th floor, suite 402A, Jl. Kuningan barat 26, Jakarta 12710, Indonesia phone: +6221 529222 info@geo-freight 72 .com
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TIFA Building, 4th floor, suite 402A, Jl. Kuningan barat 26, Jakarta 12710, Indonesia | info@geo-freight .com | Phone: +622152922272 | www.geo-freight.com
BIG ENVELOPE
TIFA Bu Jl. Ku ilding,4th nin flo Jakarta gan barat or, suite 402A 26 12710, Indon esia
Phon e: +622 152922 info@ ge 272 ww w. o-freight .co geo-fre ight.c m om
TIFA Building, 4th floor, suite 402A, Jl. Kuningan barat 26, Jakarta 12710, Indonesia | info@geo-freight .com | phone: +622152922272 | www.geo-freight.com
MAP FOLDER, LETTERHEAD, FACSIMILE
SMALL ENVELOPE
COMPANY UNIFORM
COMPANY VEHICLE #5 M’ B R A V E 2 0 1 4
LITTLE LAMB ||||||||||||||||||||||||||
(Pre- School)
BRANDING
This is my project for SCOPA Competition. In this project, I made visual identity for new pre-school called LITTLELAMB. Visual identity represents the world of toddlers and the logo concept is the result of brainstorming the tagline. Sun represents ‘brighter future’, and window represents ‘a way to the future’.
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LOGO AND MAIN COLOR
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BROCHURE
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LETTERHEAD AND REGISTRATION FORM
ENVELOPE
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FLYER
NAME CARD
Event Campaign ||||||||||||||||||||||||||
“SAY NO TO POSSESSIVE”
BRANDING This is my colllege project to create a new campaign based on “KAMPANYE GERAKAN 5 JARI” (a campaign to stop violence against women). I decided to make a specific case which explain
LOGO PROCESS
about possessiveness in a relationship. Finally, “Say NO TO POSSESSIVE” is the tittle of this campaign. The goal of this campaign is to decrease a violence in dating because possessiveness can lead to violence. The target market is for male student from junior high school until collage about 13 - 23 years old.
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FINAL LOGO
3 IMAGE ILLUSTRATION #10 M’ B R A V E
#2
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#1 This illustrations means 3 specific girl activity without her boyfriend. #1. Shopping with her friends #2. Studying with her friends #3. Gathering with her family
#3
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3 SERIES POSTER CAMPAIGN
WORKBOOK
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PIN
INFOGRAPHIC
NOTES
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MINI EX-BANNER
BOOKLET
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T-SHIRT
SOCIAL MEDIA “FACEBOOK”
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Campaign “ACA (Aku Cinta Alkitab)”
BRANDING
LOGO #15
This is my project for Baptis Getsemani Bekasi Church. In this project i made a design to push and challenge the congregation to read bible from Genesis to Revelation. This campaign period is from may ‘13 until march ’14. I made a logo for this campaign, then several supported media, like poster, ex-banner, sticker, and pin.
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3 IMAGE ILLUSTRATION #16 M’ B R A V E
#1
#3
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This illustrations means 3 specific bible media : #1. Bible book #2. Electronic Bible in mobile #3. Electronic Bible in IPAD From these various bible media, there is no reason not to read bible anytime and anywhere.
#2
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A2 POSTER
STICKER
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A3 POSTER
EX-BANNER
PIN
RRPP ||||||||||||||||||||||||||
(Retret dan Rapat Paripurna Perkantas)
BRANDING
LOGO
EVENT’S THEME
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This is my project for Perkantas event, it’s called RRPP (Retret dan Rapat Paripurna Perkantas). The theme of this event is “Let There Be Love Shared Among Us & Sweep this Nation”. From that theme, I concepted the visualitation design or illustration image.
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IMAGE ILLUSTRATION These illustrations represent the theme. There are 2 concepts that I combined. First, Love Shared Among us. I decided to collect some memorable photo of perkantas and made it in circle, put arround second concept, Sweep This Nation (that present Indonesian culture).
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BACKDROP
BANNER (for photo shoot)
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BOOK (FRONT COVER & BACK COVER)
MUG
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NEWSLETTER #23 M’ B R A V E 2 0 1 4
( NEW ERA OF TYPO )
This is my college project. In this project, I made a newsletter that consist of 8 pages. Inside, I created logo, and explored the typeface and layout.
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NEWSLETTER
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This is my collage project. The Logo, the illustration image, and the layout, represent newsletter name. The visual concept is green and clean.
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Gatorade ||||||||||||||||||||||||||
ADVERTISING
This is my collage project to re-design an advertising isotonic drink product. Gatorade is an isotonic drink that function to refresh the body with vitamin and different minerals, include fat-soluble vitamin. So, if a person doing an excercise, electrolit fluid will decrease out of the body from the sweat, and isotonic fluid will replace the fluids when drink it.
Target market: Specific to athletes and medium to high economic class people #30 M’ B R A V E 2 0 1 4
Concept: I decided to refer this advertising to athletes as my target market and sport activity that I think is the heaviest among other kind of sports is Body building. I started the concept with a male photograph from behind that does not appear to have an athletic body, or in other words, still in his formative stages. Then, after he drink Gatorade, and look at the mirror, he feels like the power of his body recovers from fatigue and he has an extra strength like an athlete body building professional. From that, I lifted a phrase "Be a Professional Athlete" as a tagline. So, it will create a perception that these drinking can make a person tireless to achieve its target to become a professional athlete. In other words, he is encouraged and motivated in achieving his target.
TAGLINE
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MATERIAL IMAGE
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FINAL ADVERTISING POSTER
NATUR ||||||||||||||||||||||||||
ADVERTISING
This is my collage project to re-design an advertising about nature hair care products. Natur is a hair care product that combines a natural concept with modern innovation. This product answers consumer’s needs in natural ingredients and safe in use. in this project based on my lecture’s brief, I tried to focus to the casual man consumer who like to make hair style with gel or pomade which can damage his hair or skin head. Target market:
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Gender
: Male
Age
: 18-30 years
Economic status : B + to A
M’ B R A V E
Key Message: This is the right companions hair care products to accompany
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daily casual style. Man who like to make hair style with many product gel or pomade, don’t worry to the healthiness of their hair or skin head. Because with this product, they can keep the health of their hair and highlight the LOGO & PRODUCT
fineness and strengths. Big Idea: Your natural ingredients hairstyle friend
Bahan alami sahabat gaya rambutmu TAGLINE
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Pemilik rambut sehat dan bebas ketombe tak perlu kuatir menggunakan berbagai gel rambut untuk membentuk gaya rambut sesuai yang diinginkan. Inilah sahabat tepat untuk menemani hari-hari santai bergaya. Mampu menonjolkan keindahan dan kekuatan rambut sekaligus. BODY TEXT
3 ILLUSTRATION IMAGE
AD. FOR MAGAZINE AD. FOR NEWSPAPER #34 M’ B R A V E 2 0 1 4
Symbolic or visual image for nature by taking the leaves and soil. it describes the product actually produce from plants that are still fresh. AD. FOR TABLOID
SMARTFREN ||||||||||||||||||||||||||
ADVERTISING
This is my collage project to re-design an advertising about Smartfren telecommaunication provider. Smartfren is a provider of telecommunications operator services based on CDMA technology which has a cellular license and limited mobility (fixed wireless access). Smartfren is also the first telecomunication operator in the world that provide CDMA EV-DO Rev. B (equivalent to 3.5 G with download speeds up to 14.7 Mbps) and the first CDMA operators providing Blackberry services.
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In this case, I make 2 concept: #1. The main idea is smartfren provide an advantage on a fast internet connection. With a car image in a fast drive on the road, I want to visualize the fast internet connection. #2. Still stick to the big idea before but in this second concept, I want to close to psychology treatment and make a series advertising. If a person use that product, a happiness will show. It will show from the face expression. LOGO AND ORIGINAL AD.
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#1 ICON
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A warning sign to
A prohibited sign
An information
visualize that the
to visualize the
sign to inform
bandwidth
statement “anti
that smartfren
system is very
lelet”.
provides speed
high. So need a
up to 14.7 Mbps.
high speed power to be able to achieve the climb or open a website.
FINAL AD. POSTER
#2
‘karena SMARTFREN kebahagiaan ini terpancar TAGLINE
3 SERIES IMAGE
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Smile
Laugh
3 happiness face expression, Smile, Laugh, and Laugh out loud. Those images used to show the feeling if a person use smartfren for his provider.
Laugh Out Loud
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AD. FOR MAGAZINE
POSTER AD.
BILLBOARD AD.
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M’ BRAVE DESIGNER PORTFOLIO
WEBSITE
This is my college project. I made this to represent myself. Clean and professional is the big concept. This is an offline website for college assignment. #40 M’ B R A V E 2 0 1 4
M’ brave D E S I G N E R
HOME
PORTFOLIO
ABOUT US
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PRIVIEW PROJECT #42 M’ B R A V E 2 0 1 4
PRINT PROJECT
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CAMPAIGN “KEREN
WEBSITE
TANPA ROKOK” ABOUT US
This is my college project. A campaign website to stop smoking. The campaign called “KEREN TANPA ROKOK”. This is an offline website for college assignment. #43 M’ B R A V E 2 0 1 4
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WWW. KIOSLUKIS_PASARBARU.COM ||||||||||||||||||||||||||
WEBSITE
My Collage Final Project / Thesis
This is my Collage Final Project or thesis. In this project, i made a website for artists painter in Pasar Baru. My purpose for this project is to promote all of their arts of painting. Because of this globalization era, I think to make a website is the most effective way to promote something. Beside that, they have a lot of good works that we should appreciate and promote it to the world. For the visual concept, I approached to their environtment (sketching, Canvas, etc.) And I Got A for this thesis. This is an offline website.
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FINAL PROJECT DISPLAY
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INFOGRAPHIC
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MATERIAL IMAGE BANNER MATERIAL IMAGE FOR FOR BANNER
#1. Tentang Komunitas #49 M’ B R A V E 2 0 1 4
#2. Kegiatan Komunitas
#3. Galeri Lukis
#4. Testimonial
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#5. Tips Menjaga Lukisan
#6. Kontak Kami
HOME INTERFACE
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“TENTANG KOMUNITAS” INTERFACE #52 M’ B R A V E 2 0 1 4
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“KEGIATAN KOMUNITAS” INTERFACE
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“GALERI LUKISAN” INTERFACE #55 M’ B R A V E 2 0 1 4
“TESTIMONIAL” INTERFACE
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“TIPS-TIPS MENJAGA LUKISAN” INTERFACE
MATERIAL IMAGE
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“KONTAK KAMI” INTERFACE
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BOOKLET #59 M’ B R A V E 2 0 1 4
POSTER
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ANOTHER POSTER
HOME INTERFACE MOUSEPAD DAN STICKER
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PIN X-BANNER
MEDIA SOSIAL “FACEBOOK” #62 M’ B R A V E 2 0 1 4
MEDIA SOSIAL “TWITTER”
MOVIE CLIP
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ANIMATION
“LAZY SONG” by Bruno Mars This is my college project to make a movie clip animation project of “lazy song by Bruno Mars”. Visual concept for this project is an album book which the detail of the song describe in each page of that book. I use adobe Flash to make this movie. If you wanna watch it, just click “http://www.youtube.com/watch?v=MUlegJP9jZ8”, or search “The Lazy Song by Bruno Mars (VideoClip by Mangaraja Mulia)”
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SOME SCENE
“THE LOST ROBO” GAMES ||||||||||||||||||||||||||
ANIMATION
This is my collage project to make a game which called “The Lost Robo”. This game have a mission to get 30 repairing tools to repair robo’s plane. If you have collect until 30 tools, Robo can go back to its place. background image by : http://lady-ghost.deviantart.com/art/Forest-170023286
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SOME SCENE
WEDDING ||||||||||||||||||||||||||
INVITATION CARD
RONALD AND TUTI This is my project to make a wedding invitation card. Visual concept for this card is vintage style combine with modern style. And then for the main object, I sketched and made it in digital painting.
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SOME ILLUSTRATION
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CONTENT INVITATION Pop up image for the content
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FRONT COVER & BACK COVER
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DIGITAL INVITATION
WEDDING ||||||||||||||||||||||||||
INVITATION CARD
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BENNI AND MELY
Visual concept for this card is modern style. Actually, this invitation for batak culture, which majority of invitation card are very stick in concept of batak culture. But for this project, I tried to combine batak culture and modern style.
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CONTENT
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ANOTHER CONTENT
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APLICATION ON FRAME FOR THE EVENT
PRE-WEDDING PHOTO
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MISCELLANEOUS
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In this page until the end of this book are some of my project too. My project in my collage and my freelance project. Book cover, poster, leaflet, flyer, etc.
BOOK COVER “OUR HERITAGE”
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EVENT POSTER & BOOK LAUNCHING
NO SATE, NO BREAKFAST POSTER
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TRACING PROJECT “PEPSI”
DIGITAL IMAGING “PARODY MOVIE POSTER”
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DIGITAL IMAGING “JAPANESSE COSPLAY”
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CHURCH LEAFLET “NEW YEARS EVE SERVICE”
CHURCH LEAFLET “CHRISTMAS SERVICE”
PERKANTAS EVENT LEAFLET “EASTER SERVICE”
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in this project, I created the leaflet and thank’s card
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base on the poster illustration on top. The illustration and the poster was created by Melina, DKV Binus.
THANK’S CARD SERVANT
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IMAGE CONTENT
PROMOTION FLYER “PANCAKE DURIAN”