2019
SV.CO Milestones
2019 SV.CO introduces GREEN BY.CO
Martijn Vreugdenhil joins the board of directors.
SV.CO wins DFG Award!
Arie Strijbis starts his business.
2018 SV.CO builds an energy efficient greenhouse and processing area of 4 hectares next to the greenhouse of Vreugdenberg at Zijtwende in De Lier.
2015 SV.CO grows pot Chrysanthemums for 50 years.
2013 SV.CO builds a new greenhouse of 3 hectares at Kreekrug 4 in de Lier.
2018 Vreugdenberg and SV.CO merge, Aad Vreugdenhil joins the board of directors.
2016 SV.CO celebrates its 10-year anniversary
Jelle Strijbis joins the board of directors. 2011 Strijbisverbeek changes name to SV.CO.
Sander Verbeek takes over his father’s business and continues alone.
2006 In addition to the merger, they take over Boekestijn pot plants.
2006 Strijbis and Verbeek merge and continue as Strijbisverbeek.
Burgerdijkseweg 5 • 2678 LP De Lier • P.O. Box 19 • 2676 ZG Maasdijk • The Netherlands • Tel 0174 515 448 • verkoop@svco.nl • www.svco.nl
INTRODUCTION Together We are pleased to present you our yearbook full of beautiful products. And new developments! Because SV.CO and Kwekerij Vreugdenberg have joined forces and merged on 1 January 2018. Why? To offer our customers a complete assortment of flowering pot plants. Both companies share the same vision and business philosophy regarding quality, customer satisfaction and innovation. Together, we offer a one-stop shop for our trading partners. Next to Kwekerij Vreugdenberg’s nursery, there now is a whole new energy-efficient greenhouse with processing space of four hectares. With this extra space, we can continue to deliver the continuity, innovation and quality that you are used to. The first strategic innovation is now visible! Our new green plant line: “GREENBY.CO”. GREEN BY.CO With GREENBY.CO, we respond to the current consumer trends of convenience and green. Our new plant line GREENBY.CO offers green Kalanchoës in 12 cm pots with unique shapes. They are strong, tough and soft at the same time. With their botanical appearance, these plants fit perfectly in the Urban Green trend. The green Kalanchoës are a valuable addition to our collection. Because now we can offer you attractive products every single moment of the year. GREEN BY.CO is available from January 2019. Of course with the same delivery performance that you may expect from us. MADE BY.CO SV.CO’s trusted brand MADE BY.CO continues to offer the convenience of a one-stop shop because of its wide range. The constantly innovative MADE BY.CO is fresh, cheerful and diverse every day. Just like a baker’s cookies; produced with dedication, plenty of choice, for each season and holiday a special product. Favorita The beautiful single-flowered Kalanchoës from the luxury brand Favorita remain available at Kwekerij Vreugdenberg. This strong brand is known for its continuity in quality, availability, extremely good shelf life and intensely seductive colours. Favorita is also an excellent choice for use as ‘Garden Kalanchoë’ in the garden or on the terrace. Inspiration We hope that this book will inspire you with beautiful products that make you and your customers really stand out. Behind each tab, you will find one of our plant brands. This allows you to easily browse through our wide assortment. Have a look at our plants with their many colours, sizes and shapes and be surprised!
Collection available at FloraXchange.
MPS-A, MPS-Q, MPS-SQ, MPS-Gap (MPS-Florimark) & ETI.
We love nature, which is why this brochure is made from Antalis’ most environmentally friendly paper. This paper scores all five stars of the Green Star System, which means it is fully recycled and is certified to the EU Ecolable standard.
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INDEX Chrysanthemum Classic............................................................................... 6 Chrysanthemum SV.Colours........................................................................ 7 Chrysanthemum Specials ............................................................................ 9 Chrysanthemum Carnaval ......................................................................... 10 Chrysanthemum Doubles .......................................................................... 13 Chrysanthemum Exclusives ....................................................................... 14 Chrysanthemum Seasonal Kraft paper .................................................... 16 Chrysanthemum SV.COlours...................................................................... 18 SV.BOX............................................................................................................ 19 Celosia Comfort .......................................................................................... 20 Primula Obconica ‘Touch Me’ ................................................................... 22 Lisi Lova ......................................................................................................... 24 Kalanchoë Mix .............................................................................................. 28 Kalanchoë SV.COlours ................................................................................ 31 Kalanchoë Coupe ........................................................................................ 32 Kalanchoë SV.Cadeau ................................................................................. 34 Kalanchoë Outdoor ..................................................................................... 36
Green by CO ................................................................................................. 38 Kalanchoë Green by CO ............................................................................ 40
Kalanchoë Favorita........................................................................................42 Kalanchoë Favorita Seasonal .................................................................... 44
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Chrysanthemum
Classic AVAILABLE Week 1-52 DC 8 x 5 x 18 (418) VBN 7384 ART.code C9CL100 EAN 871 719 105 91 69
cm
Classic mix 9cm
20-23
cm
9
AVAILABLE Week 1-52 DC 7 x 5 x 10 (490) VBN 7384 ART.code C12CL100 EAN 871 719 100 45 41
cm
Classic mix 12cm
25-28
cm
12
AVAILABLE Week 9-44 DC 6 x 17 x 1 (999) VBN 7384 ART.code C23CL100 EAN 871 719 100 45 65
6
verkoop@svco.nl Tel 0031 (0)174 515 448
cm
Classic mix 23cm
26-29
cm
23
CHOOSE YOUR FAVORITE FLAVOUR WITH
SV.COlours AVAILABLE Week 1-52 DC 8 x 5 x 18 (418) VBN 7384 ART.code C9CO100 EAN 871 881 984 13 95
cm
Classic mix 9cm SV.COlour
cm
20-23
9
AVAILABLE Week 1-52 DC 7 x 5 x 10 (490) VBN 7384 ART.code C12CO100 EAN 871 881 984 00 15
cm
Classic mix 12cm SV.COlour
cm
25-28
12
AVAILABLE Week 9-44 DC 6 x 17 x 1 (999) VBN 7384 ART.code C23CO100 EAN 871 881 984 00 22
verkoop@svco.nl Tel 0031 (0)174 515 448
cm
Classic mix 23cm SV.COlour
26-29
cm
23
7
• Unique bicoloured flowers • Powerful cultivars
8
verkoop@svco.nl Tel 0031 (0)174 515 448
Chrysanthemum
Specials AVAILABLE Week 1-44 DC 7 x 5 x 10 (490) VBN 103230 ART.code C12SP100 EAN 871 362 321 25 74
cm
Special mix 12cm
cm
25-28
12
AVAILABLE Week 1-44 DC 7 x 5 x 10 (490) VBN 103230 ART.code C12SP114 EAN 871 881 984 00 15
verkoop@svco.nl Tel 0031 (0)174 515 448
cm
Special mix 12cm SV.COlour
25-28
cm
12
9
Chrysanthemum
Carnaval AVAILABLE Week 1-52 DC 7 x 5 x 10 (490) VBN 8431 ART.code C12CA100 EAN 871 362 621 25 74
cm
Carnaval 12cm
25-28
cm
12
AVAILABLE Week 1-52 DC 7 x 5 x 10 (490) VBN 8431 ART.code C12CA101 EAN 871 881 984 00 15
10
verkoop@svco.nl Tel 0031 (0)174 515 448
cm
Carnaval mix 12cm SV.COlour
25-28
cm
12
Chrysanthemum
Carnaval AVAILABLE Week 1-52 DC 6 x 17 x 1 (999) VBN 8431 ART.code C23CA100 EAN 871 362 621 33 28
cm
Carnaval 23cm
26-29
cm
23
AVAILABLE Week 1-52 DC 6 x 17 x 1 (999) VBN 8431 ART.code C23CO150 EAN 871 881 984 00 22
verkoop@svco.nl Tel 0031 (0)174 515 448
cm
Carnaval 23cm SV.COlour
26-29
cm
23
11
12
verkoop@svco.nl Tel 0031 (0)174 515 448
Chrysanthemum
Doubles AVAILABLE Week 1-52 DC 7 x 5 x 10 (490) VBN 106462 ART.code C12DO100 EAN 871 362 621 29 01
cm
Double mix 12cm
cm
25-28
12
Retail ready!
AVAILABLE Week 1-52 DC 7 x 6 x 6 (236) VBN 106462 ART.code CUPDO EAN 871 881 984 01 45
verkoop@svco.nl Tel 0031 (0)174 515 448
25-28
cm
12
Double mix 12cm SV.Cupcake
cm
AVAILABLE Week 1-52 DC 7 x 5 x 10 (490) VBN 106462 ART.code C12DCO100 EAN 871 881 984 00 15
cm
Double mix 12cm SV.COlour
25-28
cm
12
13
Chrysanthemum
Exclusives AVAILABLE Week 18-44 DC 7 x 5 x 10 (490) VBN 119557 ART.code C12EX101 EAN 871 881 984 01 90
cm
Picnic 12cm
25-28
cm
12
AVAILABLE Week 18-44 DC 7 x 5 x 10 (490) VBN 107527 ART.code C12EX100 EAN 871 881 984 01 90
14
verkoop@svco.nl Tel 0031 (0)174 515 448
cm
Saba Sweet Candy 12cm
25-28
cm
12
Chrysanthemum
Exclusives AVAILABLE Week 32-44 DC 7 x 5 x 10 (490) VBN 116017 ART.code C12EX106 EAN 871 881 984 00 15
cm
Embera 12cm
25-28
cm
12
AVAILABLE Week 11-44 DC 7 x 5 x 10 (490) VBN 113704 ART.code C12GR100 EAN 871 362 621 44 55
verkoop@svco.nl Tel 0031 (0)174 515 448
cm
Emerald Green 12cm
25-28
cm
12
15
SEASONAL MIX
Kraft Paper AVAILABLE Week 10-15 DC 7 x 6 x 6 (813) VBN 103230 ART.code PAASMIXKR EAN 871 881 984 00 60
cm
Easter Mix 12cm
25-28
cm
12
AVAILABLE Week 15-22 DC 7 x 6 x 6 (813) VBN 103230 ART.code PINKMIXKR EAN 871 881 984 00 60
cm
Pink Mix 12cm
25-28
cm
12
AVAILABLE Week 33-44 DC 7 x 6 x 6 (813) VBN 103230 ART.code AUTUMNMIXKR EAN 871 881 984 00 60
16
verkoop@svco.nl Tel 0031 (0)174 515 448
cm
Autumn Mix 12cm
25-28
cm
12
Love for nature
‘Kraft’ comes from the German word ‘strength’. Kraft paper is made from coarsely pressed paper, originating from recycled paper pulp that is actually intended for packaging materials such as boxes and wrapping paper. This makes it a strong, sturdy cover that is also good for nature. The cover, completely in our new style, has no adhesive seam, is printed and 100% recyclable; unique! With a look at the future and the increasing demand for environmentally conscious packaging, we find this a great opportunity for every retailer!
verkoop@svco.nl Tel 0031 (0)174 515 448
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SEASONAL MIX
SV.COlours AVAILABLE Week 10-15 DC 7 x 5 x 10 (490) VBN 103230 ART.code 12PAASMIX EAN 871 881 984 00 15
cm
Easter Mix 12cm
25-28
cm
12
AVAILABLE Week 15-22 DC 7 x 5 x 10 (490) VBN 103230 ART.code PINKMIX EAN 871 881 984 00 15
cm
Pink Mix 12cm
25-28
cm
12
AVAILABLE Week 33-44 DC 7 x 5 x 10 (490) VBN 103230 ART.code AUTUMNMIX EAN 871 881 984 00 15
18
verkoop@svco.nl Tel 0031 (0)174 515 448
cm
Autumn Mix 12cm
25-28
cm
12
SV.BOX Lift up and pull to open
Reduce plastic waste!
verkoop@svco.nl Tel 0031 (0)174 515 448
• 100% Recyclable packaging • No plastic tray and sleeve • Suitable for all 12cm Chrysanthemums • Great transport protection
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Celosia
Comfort AVAILABLE Week 15-33 DC 8 x 6 x 12 (212) VBN 113900 ART.code C9CEL100 EAN 871 881 984 1098
cm
Comfort 9cm
18-21
cm
9
AVAILABLE Week 15-33 DC 8 x 6 x 8 (208) VBN 113900 ART.code C9CEL150 EAN 871 881 984 01 45
cm
Comfort 9cm SV.Candy
18-21
cm
9
AVAILABLE Week 15-33 DC 8 x 12 x 1 (999) VBN 113900 ART.code C9CEL125 EAN 871 881 984 10 67
20
verkoop@svco.nl Tel 0031 (0)174 515 448
cm
Comfort Sixpack 9cm
18-21
cm
9
• Strong plumes • Outstanding purple colour
verkoop@svco.nl Tel 0031 (0)174 515 448
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22
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Primula Obconica
“Touch Me” AVAILABLE Week 1-10 DC 8 x 5 x 14 (414) VBN 17599 ART.code P9OB100 EAN 871 362 621 41 41
cm
Primula Obconica mix 9cm
cm
21-26
9
AVAILABLE Week 1-8 DC 7 x 5 x 8 (458) VBN 17599 ART.code P12OB100 EAN 871 881 984 00 15
cm
Primula Obconica mix 12cm
28-33
cm
12
AVAILABLE Week 1-8 DC 7 x 5 x 8 (458) VBN 17599 ART.code P12OB100SK
verkoop@svco.nl Tel 0031 (0)174 515 448
cm
Sweet Kisses mix 12cm
28-33
cm
12
23
• Blooms profusely • Strong plant • Luxurious ornamental packaging
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Lisianthus
Lisi Lova AVAILABLE Week 14-38 DC 8 x 6 x 9 (209) VBN 113712 ART.code L9LO100
cm
Lisi Lova 9cm
18-21
cm
9
AVAILABLE Week 14-38 DC 7 x 6 x 6 (236) VBN 113712 ART.code L12LO100 EAN 871 881 984 1104
cm
Lisi Lova 12cm
22-27
cm
12
We care for quality
grows best when it’s wet, therefore we give them an Aqua-pad.
verkoop@svco.nl Tel 0031 (0)174 515 448
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Values Together Quality Innovation Reliable Passion
Vision Making the world happier and more sustainable together.
Our story Every day fresh, happy and diverse. Just like a warm bakery, a special product produced with dedication, for every season and every holiday. INVOLVED, INSPIRING, CONSISTENT
Mission To be, through quality and innovation, the partner with which our customers can continue to stand out.
Goal Belong to the top 3 growers of surprising plants for every season.
Consumer brands
Kalanchoë
Mix AVAILABLE Week 1-52 DC 8 x 6 x 12 (212) VBN 24780 ART.code K9DO100 EAN 871 362 620 26 12
cm
Double mix 9cm
16-20
cm
9
AVAILABLE Week 1-52 DC 8 x 6 x 12 (212) VBN 112361 ART.code K9SP100 EAN 871 362 623 32 03
28
verkoop@svco.nl Tel 0031 (0)174 515 448
cm
Special mix 9cm
16-20
cm
9
Kalanchoë
Mix AVAILABLE Week 1-52 DC 8 x 6 x 12 (212) VBN 24780 ART.code K9DCO100 EAN 871 881 984 10 36
cm
Double mix 9cm SV.COlour
16-20
cm
9
AVAILABLE Week 1-52 DC 8 x 6 x 12 (208) VBN 112361 ART.code K9SP150 EAN 871 881 984 01 45
verkoop@svco.nl Tel 0031 (0)174 515 448
cm
Special mix 9cm SV.Candy
16-20
cm
9
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SV.CO is good for people and planet In the handling areas we generate 197 MWh of energy annually using solar panels. This is equivalent to providing at least 54 (3 person) households with energy annually.
We use +/- 40% sustainable materials in our potting soil, especially the coconut and compost components Our pot chrysanthemums are among the top 10 air-purifying houseplants. This has been scientifically examined by NASA.
We are replacing more and more plastic packaging with a sustainable option. Did you know, for example, that we developed our own SV-box from recycled cardboard?
Along with its air-purifying effect, they also produce extra oxygen in their surroundings and make people happier.
Our greenhouse surface area on which we grow plants is comparable in m² to around 19 football fields.
100% of the water falling on them is recirculated. This leads to annual savings equivalent to the tap water consumption of 5095 (3 person) households.
We encourage ourselves to score as high as possible for the sustainability certification by MPS, for which we are periodically tested. This keeps us permanently alert to doing our very best and gaining the highest score for sustainability. Together we are working towards a sustainable world, in which people, planet and profit are balanced.
SEASONAL MIX
SV.COlours AVAILABLE Week 10-15 DC 8 x 6 x 12 (212) VBN 24779 ART.code 9KALPAAS EAN 871 881 984 10 36
cm
Easter mix 9cm
16-20
cm
9
AVAILABLE Week 15-22 DC 8 x 6 x 12 (212) VBN 24779 ART.code 9KALPINKMIX EAN 871 881 984 10 36
cm
Pink mix 9cm
16-20
cm
9
AVAILABLE Week 34-43 DC 8 x 6 x 12 (212) VBN 24779 ART.code K9AUTUMN EAN 871 881 984 10 36
verkoop@svco.nl Tel 0031 (0)174 515 448
cm
Autumn mix 9cm
16-20
cm
9
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Kalanchoë
Coupe AVAILABLE Week 1-52 DC 6 x 14 x 1 (999) VBN 9787 ART.code K23SI100 EAN 871 719 104 04 33
cm
Single mix 23cm
25-28
cm
23
6PP
AVAILABLE Week 1-52 DC 6 x 14 x 1 (999) VBN 24780 ART.code K23DO100 EAN 871 362 621 25 81
cm
Double mix 23cm
25-28
cm
23
6PP
AVAILABLE Week 1-52 DC 6 x 14 x 1 (999) VBN 110720 ART.code K23CA100 EAN 871 362 623 55 11
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verkoop@svco.nl Tel 0031 (0)174 515 448
cm
Tricolour 23cm
25-28
cm
23
Kalanchoë
Coupe AVAILABLE Week 1-52 DC 6 x 14 x 1 VBN 9787 ART.code K23SCO100 EAN 871 881 984 00 22
cm
Single mix 23cm SV.COlour
cm
25-28
23
6PP
AVAILABLE Week 1-52 DC 6 x 14 x 1 VBN 26912 ART.code K23DCO100 EAN 871 881 984 00 22
cm
Double mix 23cm SV.COlour
25-28
cm
23
6PP
AVAILABLE Week 34-43 DC 6 x 14 x 1 (999) VBN 110720 ART.code K23CA102 EAN 871 881 984 00 15
cm
Autumn Tricolour 23cm
25-28
cm
23
* Every pot contents 6 plants, to create a bushy plant with lots of flowering power !
verkoop@svco.nl Tel 0031 (0)174 515 448
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Kalanchoë
SV.Cadeau
Retail ready!
AVAILABLE Week 10-15 DC 6 x 5 x 2 (402) VBN 114907 ART.code K23DO101YC EAN 871 881 984 01 52
cm
Easter Double Yellow
25-28
cm
23
AVAILABLE Week 15-22 DC 6 x 5 x 2 (402) VBN 110720 ART.code K23CA126 EAN 871 881 984 01 52
cm
Mother’s Day Tricolour 23cm
25-28
cm
23
AVAILABLE Week 15-22 DC 6 x 5 x 2 (402) VBN 110720 ART.code K23MD111 EAN 871 881 984 01 52
34
verkoop@svco.nl Tel 0031 (0)174 515 448
cm
Pink Mix 23cm
25-28
cm
23
verkoop@svco.nl Tel 0031 (0)174 515 448
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After 28
After 14
days outdoors
days outdoors Af
After 1 da
y ou
o tdo
te r
21
day
s outd
rs After 7 days outdoors
Kalanchoë Discodip Discodip is a unique Kalanchoë in the Calanday® series. This plant has an extraordinary multicolour characteristic that is sure to constantly surprise consumers. When it’s inside the house, the flowers are light yellow when they open, slowly become pink and almost white at the end of their life cycle. Outside the colours change due to sunlight and temperature, the flowers become more and more orange!
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verkoop@svco.nl Tel 0031 (0)174 515 448
oors
The Kalanchoë is one of the easiest plants around. Perfect for indoors and outdoors, it needs little care, can tolerate temperature fluctuations, is suitable for sun, partial shade and only needs little water. The green 23cm pots have a water overflow, so that the plant will never get too much water.
Kalanchoë
Outdoor
AVAILABLE Week 20-35 DC 6 x 5 x 2 (402) VBN 118450 ART.code K23OUT100 EAN 871 881 984 02 20
cm
Calanday mix 23cm ‘Take me Outside’
25-28
cm
23
AVAILABLE Week 20-35 DC 8 x 12 x 1 (999) VBN 107817 ART.code K9GA100 EAN 871 827 449 01 38
cm
Kalanchoë Sixpack 9cm
16-20
cm
9
AVAILABLE Week 20-35 DC 6 x 14 x 1 (999) VBN 119172 ART.code K9GA100 EAN 871 881 984 02 20
verkoop@svco.nl Tel 0031 (0)174 515 448
cm
Kalanchoë Discodip 23cm
25-28
cm
23
37
BOTANIC & STRONG feel m e
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verkoop@svco.nl Tel 0031 (0)174 515 448
:
GREEN KALANCHOE
EASYCARE
UNIQUE & SOFT
CERTIFICATED GROWN verkoop@svco.nl Tel 0031 (0)174 515 448
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LOVE FOR NATURE
40
verkoop@svco.nl Tel 0031 (0)174 515 448
GREEN BY.CO
Kalanchoë AVAILABLE Week 1-52 DC 6x6x6 ART.code K12GR100 EAN 871 881 984 02 44
cm
GREEN BY.CO Mix 12cm
cm
20-30
12
GREEN BY.CO INCLUDES ECO TRAY
SMART CUPS®
GREEN BY.CO LABEL
This packaging is made from the pulp of recycled paper. This is a customised retail packaging with a natural, organic look and feel.
SmartCups® are waterproof and FSC-certificated. And have a clean presentation suitable for all interiors.
All varieties will be delivered with the GREEN BY.CO label. This label is attached to a sustainable plug and the label contains care tips in several languages.
verkoop@svco.nl Tel 0031 (0)174 515 448
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verkoop@vreugdenberg.nl Tel 0031 (0)174 520 630
Kalanchoë
Available all year round
23-25
cm
10,5
Deluxe Mix 10,5cm
Available week 1 - 52 DC 8 × 5 × 10 (818) VBN 117625 Art. code CROCOHOES EAN 8713626244964
cm
Available week 1 - 52 DC 8 x 5 x 10 (812) VBN 11082 Art. code Lamiamix6kl EAN 871 362 605 70 14
Croco Green 10,5cm
cm
Mix 10,5cm
Favorita
25-27
cm
10,5
In Style 10,5cm
verkoop@vreugdenberg.nl Tel 0031 (0)174 520 630
23-25
cm
10,5
Available DC (818) VBN Art. code
week 1 - 52 8 x 5 x 10 6437 DIVERSINSTYLE
cm
Available week 1 - 52 DC 8 x 5 x 10 (812) VBN 11082 Art. code tonsurtonws EAN 871 362 605 70 14
cm
Colour per tray
23-25
cm
10,5
43
44
verkoop@vreugdenberg.nl Tel 0031 (0)174 520 630
Kalanchoë Favorita
Seasonal AVAILABLE Week 17-20 DC 8 x 5 x 10 (812) VBN 11082 ART.code FRANSEMOED EAN 871 362 605 70 14
cm
Favorita Mix 10,5cm
23-25
cm
10,5
Favorita Patio 10,5cm AVAILABLE Week 25-36 DC 8 x 5 x 10 (818) VBN 9244 ART.code Patiodiverse
cm
Colour per tray
23-25
cm
10,5
AVAILABLE Week 31-36 DC 8 x 4 x 10 (344) VBN 11082 ART.code FUNBAG6KL EAN 871 362 605 70 14
cm
Favorita Mix with Funleaves bag & Plant pen
23-25
cm
10,5
Give your unique design away as a present!
verkoop@vreugdenberg.nl Tel 0031 (0)174 520 630
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verkoop@svco.nl Tel 0031 (0)174 515 448
BLOOMING
INVOLVED
BLOOMING
EVERY SEASON
BLOOMING
CONSISTENT
SV.COnsumer sv.consumer SV.CO company/sv-co
verkoop@svco.nl Tel 0031 (0)174 515 448
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This catalog was created in collaboration with: TrendLogic (marketing) and Mangoa Ontwerp (Design)