able to target keywords that are fairly easy to rank for, gain a decent volume of traffic, and generate higher conversion rates.
2. Set Up Your Ecommerce Sites Architecture Once you understand the keywords that your target market is using, then another tip for an E-commerce website is to finalize the site architecture. You make an E-commerce website, utilize broad, high-volume terms as product collections or categories, then to more specific subcategories and individual products. A site architecture will help set up the structure of your site, from your home page, collection pages, subcategory landing pages, to product pages. A site architecture will also inform how your primary and sub navigations will be structured.
3. Optimize Your Titles, Descriptions, and URLs When it comes to E-commerce on-page SEO, you should start from the top to the bottom. You need to optimize your titles, descriptions, and URLs first. Although these are not direct ranking factors, they would help you stand out in search engine result pages (SERPs), making it highly likely to generate clicks. Your click-through rates could be an indirect ranking factor as well. This is the hidden tip for E-commerce websites which a number of strategists forget to tell you.
4. Use H1 and H2 Tags Both H1 and H2 tags signify both your headline and subheads of your content. It also allows you to insert your target keywords for additional SEO benefits, as well as help organize your content to make it easier to read. It also improves the overall dwell time of your site, decreases bounce rates, and gives a good signal to search engines like Google that the content you are putting out is solving people’s problems.
5. Sprinkle External and Internal Links External links are the links on your page that direct your users to another website. Meanwhile, internal links are links that point users to other pages on your site. Now, you might ask, why on earth would you want to direct users to other websites?
