Well, the thing is, Google utilizes these external links to know the authority and relevance of your page. If you’re citing references to high-authority websites, it’s easier for Google to determine relevance. Apart from that, internal links are also great for directing site visitors to other helpful content that’s found on your site. This encourages people to stay on your site, continue their journey, and eventually make a purchase. Linking your blog posts to your product or category pages, for example, can be a great way to show relevance and to promote a recommended product. Just make sure that you insert it as naturally as possible.
6. Optimize For Mobile It was back in 2016 when mobile finally surpassed desktop as the most used device to access the internet. Thus, the algorithm of Google is now giving higher priority (and rankings) to sites that are optimized for mobile. Meaning, if there is less mobile traffic to your site, this translates into a not so great mobile experience.
optimize-for-mobile So, if your site is not SEO friendly for a quick and seamless mobile user experience, not
