Digital Transformation: Enriching and Monetizing Digital Assets Publishers need to transform their digital assets to be able to address the ever-changing content consumption patterns of digital consumers. Customers are increasingly demanding value through enriched content that is relevant to their specific needs and are unwilling to pay for pre-fabricated bundles. Digital transformation initiatives under way to unlock the value of legacy and partner content are often hamstrung by myriad spaghetti processes. The Infosys Digital Transformation Solution provides a complete transformation path using an extensible toolset. It addresses typical content transformation needs like semantic enrichment, linked data repositories, and inferential associations through a highly configurable orchestrating engine. Content enriched and disaggregated to its granular form can be monetized through a digital marketplace that enables seamless management of entitlement and digital rights. By accelerating the transformation of digital assets, publishers can open up new revenue streams, enhance customer satisfaction, and reduce time to market.
Content in the digital economy Publishers are grappling with a complex transformation of two of their key assets - content and commerce. Their content systems are hard-wired to the channel of delivery and product associations. It is not uncommon for a customer to pay separate access fees to consume content across delivery formats, paying for bundles that include content they don’t want. Rapidly reducing content budgets in enterprise and library customers, coupled with disruption by digital market-places like Amazon and iTunes, have shaken up existing business models. Serendipitous discovery and purchase of content through recommendation, search and social referrals are new enablers for content monetization. This has resulted in the sampling of granular content assets and a natural conversion to purchase, bypassing the product-centric or format-centric models of the past. To service this emerging market ecosystem, content needs to be stripped of its delivery-focused form and transformed into a medianeutral format. This can be deployed on a variety of platforms and serviced through multiple business models. Content needs to be first disaggregated to its granular form and then interlinked based on social or analytical signals. It must be associated to aid discoverability, thus enhancing the value of individual assets. Entitlement models need to allow seamless access to content across devices /platforms, self-service entitlement management, and enable instant access on purchase.
Infosys Digital Transformation: Enabling your cutting-edge digital capabilities
Digital Transformation for Information Service Providers
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Infosys’ Digital Transformation solution helps publishers transform their content into modular, reusable and configurable inputs. The content model and transformational needs are unique to every publisher. The transformation engine is configurable to adapt to these needs even as it leverages pre-built capabilities to address common transformation tasks like semantic enrichment and generation of linked data repositories.
Digital Transformation Commerce Content that you want in the medium of your choice The Infosys Digital Transformation Solution enables monetization of content in a variety of emerging models such as in-app delivery and social readers, among others. It supports the unique needs of monetizing individual assets in a transactional model and ties them to royalty payments and revenue recognition. This entitlement offering helps publishers manage authentication and authorization of users through Facebook connect, oAuth, and OpenID. The solution enables seamless transition of consumers from being free samplers to transactional buyers to subscribers. Self-service of user entitlement management in the enterprise scenario through an intuitive portal provides an enhanced user experience and lowers cost of support to address typical access transactions. Device fragmentation and capability variations across multiple mobile operating systems are serviced through transcoding and DRM capabilities that address the specific challenges of each platform through a rapidly deployable solution framework. The Infosys Digital Transformation Solution enables commercialization of new monetization models as they emerge.
Managing key determinant Change Aof success
Transition of the digital content landscape is not a simple plugand-play implementation of a technology solution. It needs a concerted orchestration of processes, people and technology to deliver value to the consumer. Infosys accelerates this transition with its Digital Transformation Solution and its globally recognized expertise in managing large transformations. With process design, implementation services, and infrastructure support, Infosys enables publishers to draw out cost benefits while opening new revenue channels.
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