Flypp Mobile Application Platform
Business Overview Mobile operators around the world are seeking to increase customer share-of-wallet. With consumers displaying greater operator-loyalty than mobile device provider-loyalty, the scope for the former to grow business is immense. Today, the value- added services they offer are mostly low unit-price content like ringtones and wallpapers. However, the recent influx of sophisticated mobile devices into the market has given a shot in the arm to the mobile application marketplace. A slew of experiential applications are now available, albeit to cater to the demands of an elite section of high-end mobile handset owners. Operators have recognized the game-changing opportunity to extend this revolution to the masses. For them, the need of the hour is a quick-to-launch platform comprising a repository of applications, an application storefront for effective retailing and third party partnerships for application programming and rich content.
Flypp Mobile Application Platform
Flypp Mobile Application Platform Flypp is a white-labeled, ready-to-launch mobile application platform for operators. It enables operators to monetize mobile service consumers by providing a host of ready-to-use experiential applications, across a universe of devices.
overheads and leverage faster innovation throughput. With Flypp, operators can increase their share of wallet per consumer, empowering and entertaining them with a host of ready-to-use experiential applications.
Operator-centric in the truest sense, Flypp can be tailored to meet the specific mandates of the operator's consumer base and the device profile of their user base. It provides a plug-and-play technology services platform that can readily integrate with the operator's existing IT infrastructure or an existing application ecosystem as well. The business services, an integral part of the offering, help operators reduce operational risk, decrease
Functional Architecture Branded Apps
Entertainment Apps
Utility Apps
Mobile Application Portfolio
Business Services
Developer Marketing
B2BEcosystem Marketing
Ecosystem Management Platform
Partner Services
Product Planning
Consumer Marketing
Operator White Labeling
Technical Services Platform Business Workflow Engine Multi-channel Store front
Entertainment Co Retailers
Developer Sandbox
Application Toolbox
Certification Lab
Travel Services Security
Reporting
Application Retailing Platform Campaign Management Pricing
Promotion
Data Center (Hosted + Cloud Computing) Integration Layer App Partners
ISVs Developers
B2B Integration API Developer API
OEM Ecosystem Partner Marketplace
Flypp Mobile Application Platform
SDP & BSS
Operator Integration API
Personalizatio n
B2B Partners
Sports League
Operator Branding b
Developer Forum
IV R SM S GPR S WA P We
ISV/Developer Portal
Mobile Operator's Customers
Key Modules
Technical Services Platform This plug-and-play platform hosts and retails applications. It comprises of the:
• Application delivery platform enabling hosting and delivery of applications • Consumer facing application retailing platform providing white labeled retailing capability for the applications portfolio. This may be delivered as an operator-branded application store or as a 'retailing zone' on the operator's existing application store • Operator facing integration layer enabling integration of the applications portfolio with the operator's IT systems (CRM, Billing, SDP and so on) and network (messaging, location based service and so on), while exposing the right network capabilities to create rich applications Ecosystem Management Platform This platform enables the management of ecosystem partners such as Independent Software Vendors (ISVs) and Business-to-Business (B2B) associates, who in turn license their proprietary applications and content to be made accessible on the operator's application storefront. Infrastructure integral to the ecosystem management platform include:
• Developer portal to manage partners and the business workflow
• Royalty reporting to manage revenues in collaboration with ecosystem partners
• Application toolbox to test and certify applications submitted by partners
• B2B Value delivery platform to integrate applications with the IT backend of B2B associates
• ISV Developer API to integrate ISV partners' proprietary applications with internal capability (such as billing, user
Flypp Mobile Application Platform
profile, messaging, location and B2B capability) to enable live delivery of applications to the operator's consumers Mobile Application Portfolio Flypp presents a portfolio of ready to retail applications. The content and genre of the applications, including those from partners in the ecosystem, are tailored based on operator specific parameters such as region, consumer base and handset profile of the user base. Business Services Business services offered include:
• Customization of the application retailing platform in addition to catalogue management, pricing, promotion and campaign management • Soliciting, on-boarding and certification of ISV partners and applications • Soliciting, on-boarding and management of B2B partners • Support for product planning associated with merchandize on the application storefront • Integration of the technical services platform with the operator's IT systems and network
Business Benefits
Accelerated Time-to-Market
Increased Customer Stickiness
With its certified, pre-developed experiential applications and technology services platform that can be easily integrated with the operator's existing IT infrastructure, Flypp is a truly ready-to-launch platform.
Throwing open new modes of rapid services innovation, Flypp creates new avenues to render value added customer service.
It provides an environment that nurtures synergy between operators, B2B partners and application developers, which can be effectively leveraged by operators to drive new offerings to the market, faster than ever before. Robust Inclusivity Framework Flypp helps mobile operators smoothly hurdle challenges posed by the multiplicity of mobile devices, to provide experiential applications that can be tailored to meet their customer base's handset profile. This enables operators to increase their Average Revenue Per User (ARPU) across various customer segments, ranging from the digital consumer to the more conventional sections of the masses.
Content for consumption is regularly updated, based on insights from cutting edge consumer analytics. The platform's application recommendation system ensures that consumers view new and immersive content after every visit to the application store, thus minimizing store fatigue. This engenders customer loyalty, reduces churn and improves customer stickiness. Minimized Operational Risk The ecosystem management services, an integral aspect of Flypp, ensure that operators invest minimal bandwidth for the launch and sustenance of the application ecosystem. This significantly mitigates operational risks as well as burdensome overheads for the business.
Infosys Technologies Limited Plot No. 44, Electronics City, Hosur Road, Bangalore - 560100. India Tel.: + 91 80 28520261, Fax: + 91 80 28521747, e-mail: flyppmktg@infosys.com www.infosys.com/flypp "COPYRIGHT NOTICE: Copyright Š2010 Infosys Technologies Limited, Bangalore, India. ALL RIGHTS RESERVED." Flypp logo is a registered trademark of Infosys and Infosys acknowledges the proprietary rights of the trademarks and product names of other companies mentioned in this document. Infosys believes the information in this publication is accurate as of its publication date; such information is subject to change without notice.
Infosys Flypp Mobile Application Platform