Infosys CommerceEdge Social Commerce Platform As consumers embrace social media and social technologies, they expect their shopping to be integrated with their social lives. Such participative shopping, where your customers can engage with and get opinions from their social circle, is a fulfilling experience that can motivate them to buy. The Infosys CommerceEdge Social Commerce Platform provides a comprehensive social shopping experience. Using social interactions to personalize and enhance the act of shopping, it helps drive traffic, increase conversion, and improve the average order value.
Solution Overview The Infosys Social Commerce Platform, deployed in the enterprise SaaS model, provides social tools to attract friends, fans and followers to eCommerce sites and facilitate interactions with them over multiple channels. With real-world features such as social product combination, co-shopping, and group gifting and buying, it makes the online shopping experience come alive.
Modules
Help engage shoppers in deeper conversations about products, brands, features, etc., so that they can make informed buying decisions. Empowers shoppers to create product combinations / bundles by themselves and share with friends / others. This helps crowd-source merchandising and increase average order value.
Enables buyers to co-shop online with other buyers, thus replicating a real-world shopping experience.
Social Influence Communities, Forums, Blogs
Social Reward
Surfaces social opinion in the form of ratings, reviews and recommendations from friends, and purchases made by friends, via alerts and in the context of the shopping experience.
Social Connect
Enables sellers to recognize buyers who help drive sales and reward them appropriately.
Social Commerce Social Product Combination
Co-shopping
Allows buyers to log in using the credentials of their favorite social networking site (Facebook, Google, Yahoo, etc.) and bring friends on-board from there.
Other important features include Social Purchase History, Social Sharing, Ask-a-Friend, Social Alerts, Group Gifting/ Buying, etc. In addition, the integrated reporting capability enables sellers track the effectiveness of social commerce in driving traffic, conversions, and sales.
Benefits
SELLERS/
Customer Acquisition
Increase Conversion
Increase Average Order Value
ENTERPRISES
SHOPPERS
• Leverage shoppers’ social networks to drive awareness and, thus, traffic • Disseminate relevant content to shoppers’ social networks and increase traffic • Register more users by leveraging shoppers’ social graphs • Option of social sign-on toDrive increase by traffic • purchases surfacing opinion from friends during the shopping process • Drive purchases by surfacing purchases made by friends • Option for shoppers to solicit social help on eCommerce sites or on public networks like Facebook, Twitter, etc. • Offer product recommendations from friends and other relevant communities • Enable shoppers to create and share product bundles
Decision Making
•
•
Product Discovery
Shopping Experience
Get or
help others
from during
friends the
buying process Get help on relevant social networks like Facebook, Twitter, etc., or on eCommerce sites
• Get alerts on purchases and opinions shared by the shoppers social network • Get personalized nt and recommendations based on social interactions and behavior
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• Better online shopping experience via capabilities like co-shopping, group gifting, etc.
Delivery Models
Infosys Cloud
Infosys CommerceEdge Platform is available as an out-of-box offering which enterprises can use and realize its value - almost immediately. In this model, Infosys takes end-to-end responsibility for all aspects of the offering from infrastructure and applications to professional services and consulting - with clear service-level agreements. This model also provides a capex versus opex advantage, because pricing is based on the value being delivered by the platform (page views or order volume).
Infosys
Client Cloud
CommerceEdge Platform can also be deployed in client’s Cloud, aligning with customer strategy. In this scenario, it can integrate with the clients existing eCommerce solution. This solution is priced on a subscription basis for usage of the Infosys IP. Infosys provides services clustered around running the platform, such as strategy, adoption, application support, business process management, and professional services.
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© 2012 Infosys Limited, Bangalore, India. Infosys believes the information in this publication is accurate as of its publication date; suchinformation is subject to change without notice. Infosys acknowledges the proprietary rights of the trademarks and product names of other companies mentioned in this document.