Strategic Leadership for Shipping A new open programme jointly designed and delivered by Henley Business School and the Cambridge Academy of Transport. Run by world-leading strategy and shipping experts, the five-day programme will equip participants with the necessary tools to develop effective business strategies for companies involved in global maritime trade.
Programme overview Helping shipping executives formulate, implement and adapt strategies in the ever changing shipping business. Strategic Leadership for Shipping is: • An executive development programme developed and delivered jointly by Henley Business School and Cambridge Academy of Transport • Designed to cater to the specific needs of companies involved in shipping to help them review their immediate and longer-term strategies and to position their business in a dynamic market place • A residential programme which runs over five days that enables participants to immerse themselves in a thought-provoking learning environment facilitated by experts in strategic leadership and shipping • Geared towards applied learning with tangible results. Theoretical rigour is blended with case studies showing how companies in different market sectors have utilised different strategies at different times to address internal and external business challenges • An end-to-end programme encompassing preand post-course work as well as coaching and mentoring.
Strategic Leadership for Shipping is designed to: • Explain the ‘language’ of strategy including operating and business models • Ensure that participants understand the tools and techniques used to formulate a corporate strategy using different perspectives • Examine how to overcome the challenge of communicating a strategic vision, mission and set of values to different company stakeholders • Provide an opportunity to participate in a scenario planning exercise which maps out possible future directions for the industry • Look at how business models can be changed to anticipate future business opportunities • Focus on the role of leadership to ensure the effective implementation of new strategies • Balance taught sessions with workshops and other opportunities to challenge one’s thinking • Allow delegates to benefit from the experiences of expert speakers from the industry.
An overwhelming 71% of respondents to the 2014 Henley Corporate Learning Survey said that overall leadership capability would be their organisation’s major challenge over the next three years.
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Who is Strategic Leadership for Shipping for? This programme is aimed at professionals from international shipping, trading and associated industries, who: • Have a good understanding of one or more sectors or functions, and would like to widen and deepen their knowledge. • Wish to ‘test’ their ideas about strategy with fellow attendees and the faculty members. • Have recently joined or are about to join a strategic planning function and wish to broaden their understanding about how the shipping industry has developed to date and where it might be heading.
The programme is aimed at: • • • • • • • • •
Ship owners and operators Charterers and shippers Marine Services companies Trading and Commodities businesses Banks and other financial institutions Shipyards Marine Insurance and loss prevention Maritime administrations Ports, Logistics and Supply Chain businesses
Benefits to you and your Organisation Increasing complexity and challenges coincide with a major increase in the volume of information that companies need to manage as the shipping industry enters the era of ‘big data’. Industry leaders must be able to make sense of and capitalize on emerging trends –be they organisational, technological, commercial, operational, financial or geo-political.
This programme will help participants to: • • • • • •
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Formulate a differentiating strategy to pre-empt competitor moves Master the key steps and frameworks necessary to successful strategy development Build a futures-ready organisation via effective scenario planning Change industry dynamics by focusing on business model innovation Understand the principles of effective strategy implementation and change Build their own strategic awareness through to one-to-one coaching and leadership development activities.
Programme outline Day 1 – Program Preview and Introduction Exploring strategic leadership in shipping • Decision making in the shipping industry • Keynote speech: The challenges facing the CEO of a shipping business today • Welcome dinner
Day 2 - Introduction to Strategic Thinking What is Strategy and Why Does it Matter? • Types and nature of strategy • Internal and external alignment of strategy • Principles of strategic thinking Formulation of strategy • Outside-in formulation of strategy • Facing challenges and harvesting opportunities • Inside-out formulation of strategy • Leveraging strengths and mitigating weaknesses • Strategic statements: vision, mission, objectives and competitive advantage Reflections on strategy for the shipping business • Coach-assisted reflections by the participants Leadership Development • Vision game. Delegates define and communicate their vision to stakeholders. • Feedback and panel discussion
Day 4 – Business Model Innovation in Shipping Business Model Innovation – Analysis • Disruptive new innovation that led to strategic changes in shipping industry • Understanding business model innovation • The China influence on global shipping • Analysis of your current business model • Ideation: as a tool for the shipping industry Business Model Innovation in practice • How you can disrupt our industry • Business ecosystems and partnerships (including with customers) • Acquisitions Leadership development • Introduction and application of “organisational energy” in shipping.
Day 5 – Leadership for Effective Strategy Implementation
Introduction to operating model design • Organisational design, information systems, culture, incentives and rewards • KPI-based management in shipping • Managing the global and local organisation Making it happen • Soft factors for strategy and performance • Motivating for change and performance • Leadership for strategic implementation Day 3 – The Future-Ready Shipping • Energy Diagnostic: Qualitative and Company Questionnaire based during workshops Introduction to Scenario Planning • Applying a set of mobilising leadership strategies to • What is scenario planning the specific situations of the participants • Environmental scanning • Structured in groups as well as individual coaching • Syndicate and plenary exercises: Scenario planning for to develop actionable leadership activities your shipping business • Learning competition. Steps of Scenario Planning • What is the future-ready shipping company ? • Define your strategy for each scenario • Scenario discussions in syndicates and plenaries.
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Post-module action learning : After the programme, delegates work on a strategic leadership project defined by their company’s sponsor (direct line manager or top executive). The purpose of the project will be to implement concepts and key lessons from the programme.
Faculty Henley Business School and Cambridge Academy of Transport together bring extensive access to industry insights and strategic expertise. The programme is taught by expert contributors and guest speakers, a highly experienced team of shipping experts, strategic leadership practitioners and leadership coaches; coordinated and led by Dr. Malcolm Willingale and Dr. Stéphane Girod.
Dr. Malcolm Willingale Director, Cambridge Academy of Transport Dr Malcolm Willingale has worked in the shipping industry for over 35 years. Between 1990 and 2008 he held a number of senior management positions including Group Strategy Director in the leading ship management and shipping services company, V.Ships, part of V.Group. Prior to joining V.Ships, Malcolm was Editor of Lloyd’s Shipping Economist and also worked in the ship broking, freight forwarding and ports sectors. He is a Director of the Cambridge Academy of Transport and works extensively in maritime strategy consulting with leading maritime services business and industry bodies like INTERTANKO. Another one of his major clients is Lloyd’s Register where he is supporting the development of a group key accounts programme. Malcolm is a member of the advisory Board of the Seafarers International Research Centre and has represented InterManager at the IMO. Malcolm holds a PhD from the University of Southampton.
Dr. Stéphane Girod Assistant Professor in International Business and Strategy Dr. Stephane J.G. Girod is an Assistant Professor of Strategy and International Business. He is a thought leader in international and organisation strategy with extensive cross-industry executive development and research experience. His current research focuses on globalization and emerging economies, strategy and value creation in complex environments and strategy implementation, in particular the link between reorganisations and performance, and operating model design. He is actively involved in executive education programmes (e.g. ING, AVIC, Bank of China, UPM) and Master programmes (e.g. International Strategic Management). Prior to joining Henley Business School, he was a Research Fellow at the Accenture Institute for High Performance. He earned a PhD from the Said Business School, University of Oxford, a MBA from the Helsinki 5 School of Economics, and an MSc from Toulouse Business School.
About Henley Business School Founded in 1945, Henley was the first business school to be established in the UK and is one of the oldest and most respected schools in Europe. Henley Business School is ranked consistently among the world’s top 50 business schools by the Financial Times and The Economist. Henley Business School is also among an elite group of business schools - the top 1% in the world – to be triple-accredited for the quality and capability of faculty and output. As part of the University of Reading, Henley operates within an academic institution that is placed within the top 1% of all global universities. Henley Business School has worked extensively with professionals in the shipping industry and delivers an MSc programme in International Shipping and Finance.
Henley Business School Greenlands Henley-on-Thames Oxfordshire RG9 3AU Tel: +44(0)1491 571454 exec@henley.ac.uk www.henley.ac.uk
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About Cambridge Academy of Transport Established in 1985, Cambridge Academy of Transport is a leading provider of maritime education and executive development programs. Through 3 decades it has worked with over 6,000 shipping professionals globally and many of our alumni hold prominent industry roles, including CEO and leadership positions in major shipping businesses. Cambridge Academy of Transport has delivered a variety of seminars aimed at management or executive levels of companies within international shipping and trading. Through focus on the shipping industry, Cambridge Academy of Transport has unparalleled access to maritime expertise and has an in-depth knowledge of the issues that a contemporary maritime CEO and his/her senior management teams face.
Cambridge Academy of Transport 48 Whittlesford Road Little Shelford Cambridge, CB22 5EW Tel. +44(0)1223 845242 Fax. +44(0)1223 845582 enquiries@catz.co.uk www.catz.co.uk