Guardians of the Grasslands Game launches into Manitoba classrooms
E-Newsletter dsfsfa
Based on the award-winning film, the game aims to teach students the ecosystem services provided by raising cattle on grasslands.
August 28, 2023 – (Winnipeg, MB)Public and Stakeholder Engagement (PSE), a national Check-Off funded program that aims to build public trust in the way beef cattle are raised in Canada, is excited to announce the launch of its first gamified learning initiative being delivered into Manitoba classrooms this month. The Guardians of the Grasslands Game is based on the award-winning short documentary released in 2019.
The game is an online grazing simulation connected to curriculum outcomes for students in grades 7 through 10 in subjects such as Science. Participants learn how cattle promote carbon sequestration and provide wildlife habitat through rotational grazing on native grasslands. By moving cattle at the right time, and leaving enough grass behind, players earn carbon points and attract numerous species of wildlife to their land. Other stewardship practices, like using off-stream watering systems, are also featured along with invasive weeds that must be managed through grazing or avoided for toxicity concerns.
“We know that student learning through gamification is an increasing trend,” comments Amie Peck, who manages the PSE program. “We have had excellent uptake of the Guardians of the Grasslands film in classrooms, alongside
resources previously created with Agriculture in the Classroom Canada and the Canadian Cattle Foundation.
Now with the game, we have a unique experience for students from every background to imagine themselves as land stewards and discover how different decisions result in changes to the ecosystem.”
“Manitoba’s grasslands and wetlands are ecologically invaluable, biodiverse places beef farmers and ranchers play a leading role in conserving,” says Matthew Atkinson, Chair of Manitoba Beef Producers. “We are excited to connect Manitoba classrooms to the sights, sounds and ecological benefits of having cattle on the land by putting students in the virtual boots of the stewards who manage it.”
This project was made possible through the Youth Literacy in Agriculture funding grant provided by the Canadian Agricultural Partnership (CAP) with the Government of Alberta, as well as financial contributions provided by PSE, the Canadian Cattle Foundation and Ducks Unlimited Canada. Inkind sponsorship of the game was provided by Birds Canada and the Nature Conservancy of Canada. Additional versions of the game are available and aligned to curriculum for British Columbia, Alberta, Saskatchewan and Ontario. A French game will also be available by late September 2023.
Play the Guardians of the Grasslands Game today at www.gotggame.caFOR RELEASE
Aug 31, 2023
Winnipeg, MB Canada
Home cooks will be delighted to learn that Great Tastes of Manitoba is back for its 34th season.
Great Tastes is a farm-to-table cooking series hosted by popular Winnipeg media personality, Dez Daniels. Every Saturday night starting September 9th, viewers will be treated to a new episode of this uniquely Manitoban series. Dez is joined in the kitchen by a local food expert who demonstrates triple-tested recipes that take advantage of the bountiful number of products Manitoba's farmers produce. In addition to the tasty recipes, viewers will be taken on a captivating journey behind the scenes, where they will be introduced to the hardworking farmers themselves. Through personal interviews and on-site visits, the series provides an intimate look at the dedication and passion that goes into every crop and the livestock raised in Manitoba. By showcasing the stories of these local farmers, Great Tastes of Manitoba aims to foster a deeper appreciation for the hardworking individuals who bring food to our tables.
"We are thrilled to bring back Great Tastes of Manitoba for its 34th season," said Donalee Jones, the series’ senior producer. "With the series being more connected than ever, viewers can interact with us on social media and YouTube, ensuring we are meeting Manitobans across all the platforms they spend their time."
In addition to its regular Saturday airing on CTV Winnipeg, the series can now be streamed on-demand on greattastesmb.ca or on the @GreatTastesTV YouTube channel. greattastesmb.ca is an excellent resource for home cooks and consumers with over 600 recipes, full episodes, and over 60 unique stories direct from agricultural communities across the province. By following Great Tastes on social media and subscribing to their YouTube channel, viewers can gain exclusive access to behind-the-scenes footage, interviews with local farmers, meal ideas and local product information, and get a closer look at the making of the series.
Great Tastes of Manitoba has been a staple in the hearts and homes of Manitobans since its establishment in 1991. 'Great Tastes' is produced by Frank Digital in partnership with Manitoba Agriculture through the Sustainable Canadian Agricultural Partnership, and Manitoba's farmers and ranchers through their nonprofit industry associations: Manitoba Beef Producers, Hello Canola, Manitoba Chicken, Manitoba Crop Alliance, Manitoba Pork, Manitoba Pulse & Soybean Growers, Manitoba Turkey Producers.
Great Tastes of Manitoba has garnered a dedicated following over the years, thanks to its engaging hosts, delicious recipes, and heartwarming local stories. The upcoming season promises to deliver even more culinary inspiration. Stay tuned for the premiere of Great Tastes of Manitoba's 34th season on CTV Winnipeg on Saturday, September 9th, 2023 at 6:30 pm CST. For those who prefer a digital experience, be sure to follow Great Tastes on Facebook and Instagram, and subscribe to their YouTube channel
For press inquiries or interview requests, please contact:
Donalee Jones Senior Producer, Great Tastes of ManitobaPhone: 204-290-3950
donalee@frankdigital.ca
- Season 34
A new season of Great Tastes of Manitoba premieres, showcasing farm-to-table recipes and hardworking Manitoba farmers.
Episodes
are scheduled for October 7 and November 25.
featuring Manitoba Beef Producers
Canadian Cattle Young Leaders announces 2023 Finalists
August 31, 2023
Calgary, AB - The Canadian Cattle Young Leaders (CYL) Program, a national youth initiative of the Canadian Cattle Association (CCA), is pleased to announce its 16 finalists for the 20232024 program year.
The annual CYL Selections competition took place on August 15, 2023, at the Canadian Beef Industry Conference in Calgary, AB. During the competition, 24 impressive semi-finalists from across Canada, and involved in various roles within the beef supply chain, competed for a spot in the upcoming program year
Through the Selections competition, semi-finalists rotated through discussions with their peers at six roundtables, each facilitated and judged by representatives from the program’s generous sponsors. Semi-finalists put their skills to the test through thought provoking discussions about timely topics in the beef industry such as environmental sustainability, innovation and technology, succession planning, leadership, support for new entrants and young producers, and much more.
Each finalist will be awarded a $2,000 budget to put towards beef industry travel and learning opportunities of their choice and be paired with a hand-picked industry leader for a nine-month mentorship in their specific area of interest.
“Congratulations to all of this year's young leaders who did a great job showcasing their passion for our industry and shared thoughtful ideas during the roundtable discussions,” said Nathan Phinney, CCA President. “We had a very impressive slate of applicants for this year’s program, which makes me optimistic for what the future holds for our industry.”
The 2023 finalists, in no particular order, are:
• British Columbia: Brett Squair (Lumby), Cassie Marchand (Vernon), and Kayla Shallard (Hixon)
• Alberta: Adeleen Bolduc (Stavely), Ashley Nicholls (Foothills County), Brayden Schmidt (Didsbury), Coleman Nixdorff (Rocky View County), Karlene Yakemchuk (Hairy Hill), Rob Ziegler (Okotoks) and Zoe Gould (Consort)
• Saskatchewan: Brooke Martin (Piapot)
• Manitoba: Kristelle Harper (Brandon) and Marianne Sytnyk (Oakburn)
• Ontario: Kaley Mackie Rodman (Northern Bruce Peninsula)
• Quebec: Laurie Côté-Sarrazin (Clerval), Patrick Sullivan (Gracefield)
News Release
www.cattle.ca
The Canadian Cattle Association is the national voice for Canada’s beef cattle industry representing 60,000 beef farms and feedlots
The Canadian Beef Industry Conference was also a special occasion for the 2022-2023 CYLs who graduated the program and were awarded their certificates at the graduation celebration Since established in 2010, the program has seen over 180 graduates go on to excel in various leadership roles throughout the beef supply chain.
The graduation also saw the unveiling of the Reg Schellenberg Next Generation Legacy Award by the Canadian Cattle Foundation and the Schellenberg family. Click here to read more.
The opportunities offered to the next generation through the Canadian CYL Program would not be possible without the generous support of its Platinum Partner, McDonald’s Canada, Foundation Partners, Cargill, MNP, New Holland, and Elanco, and Gold Partners, Farm Credit Canada, Alltech, and RBC Future Launch.
About the Canadian Cattle Young Leaders Program
Canadian Cattle Young Leaders (CYL) welcomes young people ages 18-35 across Canada, involved in various aspects of the beef supply chain, to be paired with an industry leader in their specific area of interest for a nine-month mentorship. Through mentorship, networking, and travel, the Canadian CYL Program acts as an industry succession planning tool to equip the next generation of leaders with the skills and tools they need to continue to drive the growth and profitability of the Canadian beef industry. Since established by the Canadian Cattle Association in 2010, the program has seen over 180 CYL graduates. Program applications are open annually for ages 18-35 on our website from early January to the end of March. Learn more at www.canadiancattleyoungleaders.ca.
Read more: Canadian Cattle Young Leaders names its 2023 semi-finalists
For further information, contact:
Michelle McMullen Communications ManagerCanadian Cattle Association 403-451-0931| mcmullenm@cattle.ca
The Canadian Cattle Association is the national voice for Canada’s beef cattle industry representing 60,000 beef farms and feedlots
News Release
www.cattle.ca
Advancing Beef Industry Concerns During the October 3 Provincial Election
October 3rd is the fixed date for Manitoba’s 43rd election and Manitoba Beef Producers (MBP) encourages producers to speak to the candidates about where they stand on issues affecting the prosperity of the beef industry.
Not sure what kinds of topics to raise? The following is a very brief rundown of some issues of importance to our industry on which MBP advocates with provincial and federal officials. While this article is focused on the provincial election, in some cases both levels of governments are involved in addressing these issues and it can be useful to remind your Member of Parliament about them too, along with the MLA candidates.
Water Challenges
Water quantity and quality issues have a serious impact on the ability to produce beef. The challenges include drought conditions, leading to the need to drill new wells or to rehabilitate reservoirs. MBP advocates for continued costshared investments in on-farm water source development projects, such as through the Sustainable Canadian Agricultural Partnership and other initiatives.
Repeated flood events have also contributed to the downsizing of Manitoba’s beef herd. Both the federal and provincial governments have made commitments to flood infrastructure projects to help lessen risk of future damages, but progress has lagged on some A key example is completion of the long-awaited Lake Manitoba and Lake St. Martin Outlet Channels project MBP is asking both levels of government to work collaboratively to address outstanding concerns and to move this needed project forward as soon as possible.
Considerable natural infrastructure is being maintained by beef producers, including grasslands and wetlands. These ecosystem services, which are a public good, include enhancing resilience against natural disasters like floods and droughts, providing habitat for many plant, animal, and insect species, storing carbon, and more. MBP is seeking
government recognition of beef producers’ role in providing ecological goods and services.
Agricultural Crown Lands (ACL)
The use of ACL is essential to many producers. In recent years successive Manitoba agriculture ministers have made changes to the Crown lands program in areas such as lease lengths, unit transfers, the rental formula, auction processes, valuing improvements and more MBP has done extensive advocacy work in this area, and while recent changes are addressing some of these concerns, MBP continues work on this file.
For example, the provincial has temporarily reduced forage lease rents through the 2025 production year. This is a very important first step as the steep and rapid increase in rental rates that took effect in 2020 proved financially taxing for lease holders. Factors such as droughts and floods, stiff competition for the use of private lands beef producers also need for haying and grazing, variations in ACL carrying capacity across the leases, predation pressure, and others have hit producers’ bottom lines, making the steep rate increase difficult to manage. The high rate of property taxes on ACL in Manitoba compared to other provinces is another concern
To address these concerns, MBP has sought adjustments to the forage rental rate formula. It includes three variables: the average price of beef, the 3.5% calculated rate of return for private use of a public asset (which captures factors such as public good and land stewardship), and, the forage capacity of the land. MBP is seeking to have the 3.5% figure adjusted to better account for the ecosystem services producers provide in managing ACL.
MBP also restates its position that when calculating the rental rate, greater consideration must be given to the absence of informed access. Leaseholders recognize Manitobans’ right to access ACL for uses such as traditional use, hunting, food gathering, recreation, and others. Leaseholders carry the costs
Continued on pages 6-7
Advancing Beef Industry Concerns During the October 3 Provincial Election
of improving ACL and maintaining public access to it. Unfortunately, some individuals entering ACL create challenges, such as environmental and infrastructure damage, biosecurity concerns, and endangering livestock. Informed access could help mitigate concerns like these and such policies exist in other Canadian jurisdictions.
Animal Health and Protection
Ensuring Canada’s beef industry is protected from foreign animal diseases such as foot and mouth disease (FMD) is a key priority. MBP, along with the Canadian and other industry associations advocated for governments to provide annual funding to create a Canadian FMD vaccine bank and this commitment was achieved in the 2023 federal budget. Provincial governments are being asked to cost share this initiative, so it is important that the Manitoba government provides funding not only for this initiative, but that it also makes investments in ongoing disease preparedness activities. This includes commitments to surveillance for diseases like bovine tuberculosis, and others. It also means ensuring there are enough resources in place to be able to swiftly respond to disease incursions should the need arise.
Predation Concerns
Wildlife predation on livestock is another key issue affecting our industry MBP co-chairs the Livestock Predation Protection Working Group (LPPWG). It includes reps from Manitoba Agriculture, Manitoba Agricultural Services Corporation, Natural Resources and Northern Development, Agriculture and Agri-Food Canada, Manitoba Sheep Association, and the Manitoba Trappers Association.
In 2020 MBP received provincial funding for the three-year pilot Manitoba Livestock Predation Prevention (LPPP) Project. Added funding is coming from the Manitoba Sheep Association. The three main project aspects include: On Farm Predation Risk Assessments; evaluating various Risk
Management Practices (RMPs); and, communication about management practices that could help reduce risk. Project participants have implemented RMPs to test their effectiveness in reducing predation risk, such as game cameras, predator resistant pens, deadstock pens, solar foxlights, GPS collars, fladry wire, electronet, and veterinary assessments. The project is now entering its final stages, with a few more RMPs to be implemented this year, and project analysis and reporting to be completed. MBP continues to examine other programs and strategies to manage problem predators, including trapping. There will be continued discussions with governments as to next steps to help reduce predation risks. Ask your candidates where they stand on predation issues and what initiatives they would support to help reduce the risk of negative livestock-predator interactions.
Other Considerations
A whole host of other matters where the provincial government can be involved affect beef producers. These include the need for investments in building and maintaining infrastructure such as roads and bridges, as well as improving rural connectivity such as cell phone and internet services so critical to doing business on farms and ranches. Education property taxes are a considerable expense, and producers are seeking commitments to an equitable system for funding the education system that is not reliant on property taxes.
Labour supply is an ongoing concern in the agriculture sector and governments have a role to play in helping to address the gaps, be it through local education and training initiatives, recruiting workers from outside the province where needed, and helping to create an environment that encourages workers to remain in Manitoba. That includes ensuring there are strong communities where workers can have ready access to health care, education, child care, recreation, and other services they need. Rural Manitobans are also looking for strategies that will help reduce the risk of crime.
Advancing Beef Industry Concerns During the October 3 Provincial Election
Ensuring beef producers have access to a robust and responsive suite of business risk management programs is also very important, whether that be mechanisms offered via AgriInsurance, AgriStability, Livestock Price Insurance, the Advance Payments Program or others. It is important that beef producers can access programs that help to place them on a level playing field with other commodities.
These are just a few of the topics that you may wish to consider raising with your candidates during the election. It is important that candidates are well informed about agricultural production and how government policies can either encourage or hinder future growth in our sector.
For more information on the main political parties in Manitoba, visit their websites as follows:
• Green Party of Manitoba www.greenparty.mb.ca
• Manitoba Liberal Party www.manitobaliberals.ca
• New Democratic Party of Manitoba www.mbndp.ca
• Progressive Conservative Party of Manitoba www.pcmanitoba.com
Writ day (the start of election period) is Tuesday, September 5. Not sure if you are on the voter’s list, where to vote or in which constituency you reside? Unable to vote when you normally would and looking for an alternate way and time to cast your ballot? Call Elections Manitoba toll free at 1-866628-6837 or visit www.electionsmanitoba.ca to get all the information you need on voting.
MPI Resumes Driver Testing Services; Calls on MGEU to Agree to Arbitration to End Strike Action
(August 30, 2023 Manitoba Public Insurance News Release) Manitoba Public Insurance (MPI) is now resuming Class 5 driver testing services in partnership with MPI-certified driver education instructors.
“I am pleased that MPI officials are working with MPI-certified driver education instructors throughout Manitoba to resume driver testing services,” said Ward Keith, MPI Chairperson. “This is a testament to the strong and trusting relationships that MPI has with its business partners and stakeholders, and their commitment to maintaining core services to our mutual customers.”
MPI’s plan to resume driver testing is a multipronged strategy that will be monitored closely by MPI officials and revised as necessary. Drivers who successfully complete MPI’s comprehensive driver education program will be certified for licensure without a road test. All other Class 5 drivers will be offered road tests with MPI-certified driver education instructors. Priority will be given to those customers who have already had appointments cancelled as a result of the unnecessary strike action. Driving instructors will have discretion to perform the testing in customer vehicles or in their own safety-equipped training vehicles. For all drivers licensed during this time, MPI’s Registrar of Motor Vehicles will have the discretion to require no-charge retesting once the labour disruption is over.
MPI knowledge testing has also resumed and customers with existing appointments are being contacted with details about how and where those knowledge tests will be administered for the duration of MGEU-initiated service disruptions.
With contingency plans for most driver testing services now in place, MPI remains able to deliver on its core services affecting Manitobans:
• All general enquiries and service transactions, including driver licence and insurance renewals, new insurance policies, and payments can be handled by any one of Manitoba’s 300 broker partners.
• The MPI Contact Centre remains open for reporting new personal injury claims, collisions claims involving non-drivable vehicles, and total thefts.
• Customers reporting all other collision claims, including hail claims, can now contact an MPI-accredited repair shop directly to arrange for estimates and repairs, without calling MPI first. This includes customers who have had vehicle estimate appointments cancelled due to MGEU strike action. Customers can expedite this process and save themselves time by first completing MPI’s simplified claim reporting form, which can now be found on the MPI website.
• Customers with scheduled road tests are being contacted directly to arrange for certification or road tests with MPI-certified driver education instructors.
• Customers with knowledge test appointments are being contacted with details on how and where those tests will now be administered.
• Customers with vehicles towed to the Physical Damage Centre compound will continue to have access to remove personal items.
• Other essential services, such as income replacement payments for personal injury claimants, will continue uninterrupted.
Enforcement of ELDs
The National Cattle Feeders’ Association (NCFA) continues to advocate the federal government on concerns associated with the enforcement of ELDs (Hours of Service). With the fall run upon us they are stepping up their advocacy efforts.
It would be very helpful if you would send an email to your local MP to create increased pressure on the government to address this matter. Please encourage others in the beef industry to do the same. If you need to confirm your Member of Parliament, enter your postal code into this link: https://www.elections.ca/home.aspx. The email for all MPs is firstname.lastname@parl.gc.ca.
Template Email
Dear MP (insert last name)
As a constituent in your Riding and a (insert province) cattle feeder, I am writing to bring your attention once again to our sector’s unresolved concerns regarding the enforcement of ELDs (Hours of Service) and the resulting economic and animal welfare impacts. As the severe shortage of truck drivers continues and the fall cattle run begins, our level of concern is increasing daily.
We are asking for flexibility in enforcement in unforeseen circumstances where drivers are put in the difficult position of either complying with ‘hours of service’ regulations or doing what they know is best for the welfare of the animals in their care which is getting them to their destination as quickly and safely as possible.
The agriculture sector is calling for alignment with the U.S. – where livestock haulers are provided an exemption from hours of service within a 150 air-mile radius from the origin and destination of their trip. Or at a minimum, we call for the provision of clear guidance to enforcement officers on appropriately enforcing the regulations while safeguarding the welfare of animals being transported. Both driver safety and animal welfare need to be considered.
I ask that you bring our concerns to the attention of the Minister of Transport and the Minister of Agriculture. We need immediate action on an issue that we have been raising to the government for over a year without resolution.
Sincerely,
Say No to a Bad Deal
Last summer, thousands of Canadians stepped up to help Canadian farmers and ranchers when the Federal Government was looking to put health warning labels on ground beef. Those efforts made the Government change their mind and protected a staple in the diet of millions of Canadians.
We need your help to reach out to government once again.
On July 15, 2023, the Government of Canada announced an agreement to grant access to the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) to the United Kingdom. As one of the first adopters of CPTPP, Canada has an exclusive veto on new members.
The CPTPP has, until now, provided a high standard for fair access to markets for participating countries, but this agreement with the UK leaves significant barriers in place. It does not meet a fair standard of competition for Canadian farmers and producers. This is a bad deal for Canada. At the moment, the UK exports $50 million of meat to Canada, while Canada exports $0 of meat to the UK.
The Canadian beef industry is proudly pro-trade. But this is not a fair deal, and no deal is better than a bad deal.
Can you send your MP an email?
Working with the Canadian Cattle Association (CCA), we have made it very easy for you to do.
Step 1: Visit www.saynotoabaddeal.ca
Step 2: Use the signup form, your postal code will connect you to your Member of Parliament
Step 3: You can use the template email provided, click “I don’t like this message” for a new one, or you can edit the template or write your own.
Step 4: Click send
Thank you for speaking up so that the government knows Canadians support our farmers and ranchers!
Manitoba Beef and Forage Production Conference
You’re invited to Working On the Farm with Hands-On Science!
December 12 & 13, 2023
Victoria Inn, Brandon Manitoba
Manitoba Agriculture, Manitoba Beef & Forage Initiatives and Manitoba Beef Producers invite you to attend this inaugural event.
Conference presentations include:
Smart Farm Technology – Dr. Susan Markus, Livestock Research Scientist, Lakeland College
Key Findings from the Canadian Cow-Calf Surveillance Network – Dr. John Campbell, Western College of Veterinary Medicine, University of Saskatchewan
Setting Up a Grazing Plan - Anneliese Walker, a Grazing Success mentor for MaiaGrazing, a market-leading grazing management software solution.
Breakout topics include:
Pasture Rejuvenation; Using Implants in Beef Production; Calving Troubleshooting; Intercropping for Forage Production; Farm Transition; Beef Nutrition and more…
Each breakout technical presentation will be paired with a producer presentation to show how the science can be applied on farm.
And an evening Banquet featuring Lewellyn Melnyk – Author, farmer and mental health advocate, a journalist by trade and a farmer by choice.
For conference details and to register click the link below.
Manitoba Beef and Forage Production Conference – Program and Registration
For more information contact: 1-844-769-6224, agriculture@gov.mb.ca
Industry Update: Canada Beef expands the Canadian Beef Information Gateway with new training tool for retail August 29, 2023
Calgary, AB – Canada Beef has expanded its comprehensive digital platform - the Canadian Beef Information Gateway – in response to the ongoing challenges experienced by retail partners in attracting and retaining skilled meat cutters for their operations.
The newly launched Canadian Beef Information Gateway, Wholesale Edition for Retail (Wholesale Gateway), is an online beef training solution. This free tool may be accessed anytime, anywhere, by meat-cutting personnel, and includes information and tips on how to merchandise Canadian beef.
Canada Beef Executive Vice President, Mark Klassen said the Wholesale Gateway will make it easier and more costeffective to train retail meat cutters on how to merchandise new and existing Canadian beef products. More than 50 cuts can now be found at www.ret.cdnbeef.ca, with more to soon follow.
“Having well-informed staff in the meat department will provide shoppers with the best possible product assortment and purchasing experience, enhancing consumer satisfaction and supporting increased carcass utilization for the retailer,” he said.
Users of the Wholesale Gateway will have the opportunity to learn anytime, anywhere and at their own pace with photographs, step-by-step videos, and other resources. The platform will soon support innovative three-dimensional viewing of beef cuts, provide points of interest and knowledge that is integral to successful meat cutting.
The Wholesale Gateway builds upon the existing database and comprehensive content that was developed for Canada Beef’s first Gateway, created for consumers. “By using technology, we’ve been able to automate the architecture that comprises the Gateway and we’re now building new additions such as the Wholesale Edition of the Gateway for Retail, more quickly and efficiently,” Klassen said.
Canada Beef’s Channel Marketing team will be working with the retail sector to implement the new Wholesale Gateway.
A short video overview of the Wholesale Gateway can be viewed here
The Wholesale Gateway is a contemporary tool that will empower retail meat operations to maximize their Canadian beef merchandising efforts. Moving forward, Canada Beef’s next generation resources for all audiences - consumers, retailers, foodservice, packers, and others - will be powered by the Gateway.
For example, an updated version of the popular Canadian Beef Retail Merchandising Guide with scannable QR codes has been produced, please click here to reserve a copy. The Wholesale Edition of the Gateway will also be expanded to support foodservice and will launch in the coming months.
The recently upgraded Canadian Beef Centre of Excellence provided the infrastructure to develop the audio and video capabilities for the Wholesale Gateway. Shelby VanSickle, Senior Director, Channel Marketing, said “this work was also supported by industry who contributed both meat products and facility space, which was greatly appreciated. This project is another successful collaboration by Canada Beef staff, industry and of course Canadian beef farmers and ranchers.”
For more information, please contact:
Gina Teel, APR Director, Stakeholder Communications Canada Beefc. 403.875.3616
Backgrounder
Below L is an image of the Canadian Beef Information Gateway, Wholesale Edition for Retail from the mobile perspective. Below R is an image of the Canadian Beef Retail Merchandising Guide:
About the Canadian Beef Information Gateway
The Canadian Beef Information Gateway is a digital ecosystem full of a wealth of information for consumers with over 70 beef cuts including recipes with videos, nutrition and grading information, cooking methods, shopping and ingredient lists and more. All of this is to help ensure the consumer has access to resources during meal planning, shopping, and cooking to maximize their enjoyment of delicious Canadian beef. To learn more about how the Gateway is serving the Canadian beef industry, please visit: https://canadabeef.ca/stakeholder-gateway
About Canada Beef
As the marketing division of the Canadian Beef Cattle Research, Market Development and Promotion Agency, Canada Beef is the cattlefunded and run organization responsible for domestic and international beef and veal market development. It has staff in Canada, Japan, China, Taiwan, and Mexico. In addition to National Check-Off and import levy funding, Canada Beef leverages cattle producer dollars with private market partner investments and government industry development funding to maximize the benefits of producer check-off investment.