A PARTNER IN ART: 14 SECOND AVE.

With a temporary certificate of occupancy in hand and 50% of its units sold despite a challenging market, Station Companies, the developer of the 14 Second Ave. condominium on the Lower East Side, is giving back to its community. Honoring the neighborhood with a unique art culture and cuisine, Station Companies has collaborated with the non-profit First Street Green (FSG) Art Park to enliven the ground floor of the building’s exterior facing First Park.

The first mural was painted by artist Jeff Henriquez, known for combining photorealism with elements of street art culture. Shown in galleries around the United States, his work has included monochrome portraits of the homeless. His latest series depicts realistic paintings of the pedestrian New York landscape without people in the scenes, allowing the viewer to step into the landscape and wander around.

“Fourteen Second Avenue offers an opportunity for buyers seeking value, amenities and an active lifestyle in a newly constructed residential condominium located adjacent to a City park in the center of Downtown Manhattan,” said Daniel Vislocky, founder of Station Companies. New Empire Corp. is the co-developer for 14 Second Ave. “We are inspired by First Street Green’s stewardship of the Park for the benefit of the community, and in addition to the mural, we have added trees and plants to enliven the park.”

Redevelopment has a long history in the area. In 2008, First Street Green (FSG) converted a derelict lot at 33 East First St. into an open art space and garden, working with NYC Parks and Partnership for Parks to incorporate the lot into First Park. FSG launched its first season of cultural programming on Earth Day in 2011 with a public sculpture. Today, FSG provides ongoing cultural activities and programs by engaging with artists, the community and cultural groups that activate the public space.

“First Street Green (FSG) is pleased to welcome our new neighbors as they join the community that we serve,” said Ann

Shostrom, co-founder and director of First Street Green. “We are an all-volunteer group, and we hope some of the residents will become active participants.”

Designed by Hustvedt Cutler Architects and Garrison Architects, the 10 residences at 14 Second Ave. boast open-concept living rooms. In addition, ConEd has rewarded the building for its energy efficiency. A tempered fresh air intake system dramatically improves each residence’s air quality.

The building’s façade conjures some of Manhattan’s most vibrant neighborhoods, while the property’s full-floor units feature unobstructed city skyline views. The units in the boutique condominium offering are a mix of two-bedroom or three-bedroom, two-bathroom configurations with one garden duplex offering. The kitchens include cabinets imported from Italy, matte Dornbracht fixtures and high-tech cooktops, convection ovens, dishwashers, refrigerators and under-counter wine coolers. All kitchens and dryers are ventilated directly to the roof. Bathrooms showcase large, heated porcelain floor tiles, Nubalado textured marble accent walls and a white Zuma tub. Residents can enjoy 360-degree views from the building’s rooftop deck.

Ariel Tirosh of Tirosh & Team at Douglas Elliman Real Estate is handling the property’s marketing and sales.

“Achieving 50% sales, especially in such a challenging market, points to the high level of quality in the project and to its exciting and exuberant location,” said Ariel Tirosh. “As the pipeline for new condo developments in Manhattan continues to shrink, we anticipate a shortage of inventory two to four years ahead. Smart buyers recognize the opportunity to get the deals they couldn’t get in the last couple of years and are not likely to get in the years to come.”

Imagine browsing through property listings and feeling as if you're watching an award-winning documentary or exploring the property in person. This is not a distant dream; it's a reality brought to life by proptech. Technological advances provide brokerages with new tools to create captivating information displays, revolutionizing the real estate industry, particularly in property listings. Today, we will discuss how proptech transforms story research and presentation, ultimately improving the property buying experience.

In property listings, story research and presentation refer to gathering relevant information and presenting it compellingly