BFC PARTNERS NAMES LA ROCCA COO

BFC Partners has named former public official Melanie E. La Rocca as chief operating officer. Collaborating with the executive team, La Rocca will guide the firm’s workflow, including reviewing the efficiency of current business functions, planning changes and updates to dayto-day operations, while collaborating with other executive staff to set and meet business objectives.

La Rocca will be based at BFC’s Brooklyn office and will work alongside Principals Don Capoccia, Joseph Ferrara, Win Wharton and Brandon Baron.

Prior to joining BFC Partners, La Rocca was named by Mayor Eric Adams as founding chief efficiency officer for the City of New York. Previously, La Rocca served as commissioner of the New York City Department of Buildings, where she regulated and promoted the safe and lawful use of nearly 1.1 million buildings and more than 45,000 active construction sites. Before becoming DOB Commissioner, she was vice president of development and external affairs at the New York City School Construction Authority (SCA). Prior to that, she served as district chief of staff to Christine C. Quinn, former Speaker of the New York City Council, and was a member of Queens Community Board 1. She received her bachelor’s degree from Fordham University.