SERHANT. BEGINS NATIONAL EXPANSION

Serhant., a multidimensional real estate brokerage, began its first official wave of national expansion with the introduction of six new markets. Kicking off with the addition of Florida, the firm is also expanding into Pennsylvania, New Jersey, North Carolina, South Carolina and Connecticut.

Headquartered in New York City, the firm expanded into the Hamptons with the opening of Serhant. House Hamptons in 2022. Yasser Ponce will manage and lead operations for the South Florida market. He will be joined by Mariana Niro, formerly of Douglas Elliman and Matt Van Wie from The Keyes Company.

SOTHEBY’S INTERNATIONAL REALTY OPENS IN SAUDI ARABIA

Sotheby’s International Realty has opened Saudi Arabia Sotheby’s International Realty, signifying the brand's seventh affiliated office in the Middle East and its 227th office in the EMEIA region. The company is headquartered in the Al Faisaliah Tower in the city of Riyadh and will service the entire country.

Saudi Arabia Sotheby's International Realty is headed by George Azar, who brings more than 15 years of real estate experience to the company. An international businessman, Azar is also CEO and owner of Luxhabitat Sotheby’s International Realty in Dubai and United Kingdom Sotheby's International Realty.

FEWER REAL ESTATE AGENTS WILLING TO CHANGE BRANDS: COLDWELL BANKER

Recruiters, take note: Coldwell Banker Real Estate LLC’s annual "Agent Priority Report" revealed that the majority of agents surveyed say they are planning to stay where they are. Conducted by Quester Research, the report surveyed the Coldwell Banker-affiliated and non-affiliated agents to gauge their feelings about the current market and on the industry's leading real estate brands.

A significant number of respondents are less willing to change brand affiliation. Compared to 51% in 2019, 75% of agents surveyed in 2023 say they will not change affiliation in the next two years.

“It's no surprise agents are reticent to move,” said Liz Gehringer, president and CEO of Coldwell Banker Real Estate parent Anywhere Franchise Brands and acting president of affiliate business and COO of Coldwell Banker Real Estate. “Agents should remain open to the opportunities a more established brokerage can offer.”

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DERMOT CO. UNVEIL DOWNTOWN MIAMI HIGH-RISE

Eden Multifamily and The Dermot Company plan a Class-A, luxury rental residential tower in downtown Miami’s Park West district. The 44-story, 430-unit high-rise will be designed by architect Kobi Karp.

Plans call for 8,000 square feet of retail space on the tower’s ground floor. The building will feature more than 25,000 square feet of indoor and outdoor amenity space, including a luxurious pool, fitness center, health-and-wellness areas, club rooms, coworking spaces and more.

It is the first partnership between Eden and Dermot.