CRB Tech:Best Digital Marketing Training Institute I n Pune
CRB TECH SEO
• Prior to moving on with the details of the Digital marketing course in Pune, conducted by CRB Tech; • Lets have a look at the field of digital marketing in brief. What do you mean by Digital Marketing?
• Digital marketing is basically making use of the digital platform like social media for promotional activities
for your business. This can be called as the layman’s definition. SEO is a part of the broader domain called digital marketing.
• Marketing
forms the heart and spine of any business to flourish and grow. In today’s digital age, the primitive marketing practices have become a thing of the past. Digital is the way to go! That’s the reason why digital marketing has turned out to be the key growth factor for any kind of business. With the fast growing rate of technologies and their constantly evolving nature, literally, billions of dollars of budget is assigned to digital marketing. That too the world over. It happens to be the fastest developing field in today’s times.
• Keeping in mind these things, and the shortage or lack of training facilities in this field, we have designed an advanced SEO course in Pune, as a part of the digital marketing training in Pune . CRB TECH SEO
• The finest of details related to digital marketing are taught over here. Job opportunities in Digital Marketing (SEO):
• There
is an ocean of opportunities as far as digital marketing or SEO jobs are concerned. All thanks to its cost effective and fast results nature which the various companies have realized. Also, there are a large number of digital marketing companies in Pune, that provide ample job opportunities to skilled individuals.
• Simply
in Social Media, around 9,000 employment opportunities were created in 2013 alone. With regards to India, a Digital Marketing proficient earns anyplace between 12,000 to 25,000 every month. That’s just the beginning!
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Grabbing this opportunity:
• If you want to benefit from the above mentioned opportunities by opting for a career in this field; then, first you need to be a skilled individual.
• To
acquire the desired digital marketing skills, you need to take our digital marketing classes in Pune. If in any kind of doubt, you can research about the various SEO training courses in Pune; and then come to a decision.
• CRB Tech offers you, digital
marketing courses in Pune with placement. Our course is designed in such a manner that, once you walk out, you are a digital marketing expert professional.
Duration of the course:
• The
digital marketing course extends up to 120 days with classroom sessions being conducted 5 days a week for 8-9 hours. It is a full time course. CRB TECH SEO
3. Include anchor texts to older blog posts that sync closely with gated offers:
• What makes anchor text CTAs so viable? Suppose you hunt down “press release template” in Google, and you click on the principal organic search result — which is as of now our blog post about how to compose an official statement.
• As a researcher, the following thing you’d most likely do is rapidly go through the post to check whether it
fulfills your search. One of the main things that’ll get your attention is an anchor text that reads, “Download our free press release format here” — which happens to be precisely what you were searching for when you queried “press release template.” There’s a truly good chance will click on it.
• This is where relevancy gets to be critical. The anchor text CTA works truly well for this situation since it fulfills the onlookers need immediately, inside the initial few passages of the blog entry. The more significant the anchor text CTA is to what the guest is searching for, the better it’ll perform. Essentially including an anchor text CTA close to the highest point of each blog post won’t really mean it’ll produce a ton more leads — and to be perfectly honest, you’ll chance annoying your reliable endorsers.
• What Does Latest Research Regarding SEO and Social Media Reveal ? CRB TECH SEO
Placement Zone: As a leading best digital marketing training institute in Pune, providing good jobs to our students is our main motto. We have done so in the past and continue to do so. Here are a few highlights from the placement corner.
• A 100% job guarantee on legal stamp paper is what we assure. It’s our USP. • A special experienced in house team is there to coordinate the placement activities for the students. • 30+ of our students are placed in companies like Markets and Markets, Xebec, Mittal Brothers etc. • A conditional LOI of client company is provided at the beginning of the course. In simple words, it resembles an offer letter. So, you get a job soon after admission to our SEO course in Pune.
• Unlimited interview calls are provided till the candidate gets placed. • Regular on campus and off campus drives are conducted. • List of our placement clients for Digital Marketing domain: 1. Cybage 2. Accenture 3. Sokrati…and many more. CRB TECH SEO
• Certifications:
• Ours is a SEO Certification Course, in the sense that, we provide certificatio following cases:
• Course completion certificate post the successful completion of training. • Amcat certification is provided upon passing the required exam. • After all, certification matters!
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Digital Marketing (SEO) Training Course Contents (Syllabus):
•
Knowing the digital marketing fundamentals by heart is a necessity for those who want be successful in this field. Here at CRB Tech, which happens to be one of the best SE institute in Pune, we have developed a digital marketing course in such a manner that, would touch all the aspects of digital marketing and thus SEO.
•
This best SEO course is a perfect blend of academics and practical sessions. This makes possible for the students to get hands on on various tools and technologies used for digit marketing e.g. Google Analytics etc.
•
The course syllabus designed by our SEO training institute in Pune, is a customized on Along with theory, the course syllabus also consists of case studies, live projects etc. In th way, the students can understand online marketing strategies in a better manner. The get feel of the actual ground level work. CRB TECH SEO
• The syllabus is exclusively prepared by brainstorming with the industry experts and the digital marketi professionals, who are well versed with this domain.
• All these efforts have been taken by CRB Tech to make our course stand out amongst the various professional SEO training courses in Pune.
• Lets now go through the module-wise breakup of the course to give you a better idea : • Introduction to Digital Marketing • What is marketing? • How we do Marketing? • What is Digital Marketing? • Benefits of Digital marketing • Digital marketing platforms and Strategies • Comparing Digital with Traditional Marketing • Defining Marketing Goals • Latest Digital marketing trends • Case studies of Digital Campaigns CRB TECH SEO
Search Engine Optimization:
• Introduction to Search Engines • How the search engine works? • Components of Search Engines • Google Algorithms • Google Results Page • Panda, Penguin, Humming Bird & Pigeon • Latest Updates in Google • Online Resources Keyword Research and Competition :
• Introduction to Keyword Research • Types of Keywords • Keyword Research Methodology • Business Analysis & Categorization • Google Keyword Planner • Market Research and Analysis • New Keyword Ideas • Competition Analysis • Finalizing the Keywords List CRB TECH SEO
Onpage Optimization :
• • • • • • • • • • • • • • • • •
Introduction to Onpage What is Webmaster Tools Verification Process in GWMT Selection target Location Onpage Analysis Methodology Fundamental On-page Factors Website Speed Domain name in SEO URL Optimization Title Tag Optimization Meta Tags Optimization Content Optimization Sitemaps Generation Using Robot.txt in Site URL Redirecting Techniques Canonical Links Rich Snippets
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Offpage Optimization : • • • • • • • • • • • • • • •
What is Link Building Types of Linking Methods DoFollow Vs. NoFollow Link building Guidelines Linking Building Methodology Links Analysis Tools Directory Submissions Local Business Directories Social Bookmarking Using Classifieds for Inbound traffic Question and Answers Blogging & Commenting Guest Blogging Press Releases Link Building Resources
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Google Adwords: • • • • • • • • • • • • • • • • •
PPC Advertising (Google AdWords) Introduction to Paid Marketing Google Account setup Interface Tour and Billing Settings Account Structure Campaigns settings AdGroup setup Keyword Match Types Keyword Research Tools Understanding Ad Auction What is Quality Score Factors to improve Quality Score Types of CPC’s Bidding strategies Ad Formats Ad Guidelines Ad Extensions
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Mobile Marketing :
• Growth in Mobile Industry • Benefits of Mobile Marketing • Mobile Marketing Goals • Creating a Mobile Website • App Creation Strategy • Mobile Search Ads • Mobile Call Only Campaigns
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Social Media Marketing:
• Introduction to SMM • What is Social Media? • SMM Vs. SMO • Benefits of using SMM • Social Media Statistics • Why use Social Media Marketing • Social Media Strategy • Impact of Social Media on SEO CRB TECH SEO
Facebook Marketing : • Facebook account setup • Personal account properties • Facebook marketing strategy • Competition analysis • Facebook business page setup • Types of Business pages • Cover photo designing • Increase the Likes to page • Page management options • Types of Posts and Statistics • Dimensions in Posts • Creating a post strategy • Examples of Creative Posts • User engagement metrics • Facebook Insights • Facebook Groups • Facebook Apps creation • Integration FB in Site CRB TECH SEO
Facebook Advertising :
• What is Facebook Advertising • Types of Promotions • Audience Targeting • Advanced Audience Targeting • Bidding Strategies • Ad Formats • Ad Dimensions and Rules • Re-marketing Strategy • Conversion Tracking CRB TECH SEO
Twitter Marketing & Ads :
• What is Twitter? • Benefits of Twitter • How brands use Twitter • Profile creation and management • Customizing the profile • Types of Tweets and Statistics • Content strategy for Twitter • Post your First Tweet • Analysis of Big Brands • Twitter Contests • What is Hashtag? • #Hashtags and its uses. • Tools for Twitter marketing • Twitter Analytics • Twitter Advertising • Types of Campaigns • Audience Targeting • Bidding Strategies • Reporting CRB TECH SEO
Google+ Marketing :
• Benefits of Google+ in SEO • Creating Profile • Managing Connections • Creating Google+ Page • Types of Pages • Content Strategy and Statistics • Posting on Google+ • Increasing the Reach and Followers • Linking Google+ with Site • Google+ Badge Integration • Google+ Groups CRB TECH SEO
Email Marketing :
• • • • • • • • • • • • • • • • •
What is Email Marketing? Importance of Email Marketing Popular Email Marketing Software’s Email Marketing Goals Introduction to Mail Chimp Mail Chimp pricing structure Account setup and settings Email marketing strategy Creating a Subscriber List Integration of Forms in Site Import subscribers in list Types of Email marketing campaigns Creating an Email Campaign What is Newsletter Design a Newsletter Reports Marketing Automation
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Online Reputation Management:
• What is ORM? • Why we need ORM • Examples of ORM • Areas to analyze in ORM • Search Engine Results • Blogs & Websites • Reviews & Complaints • Complaint sites CRB TECH SEO
Social Media :
• Generate a ORM Report • What we need to do in ORM • Monitor Search Results • Monitor Complaint sites • Monitor Reviews • Monitor Sites and Blogs • Monitor Social Media • Case Study • Tools for Managing Reputation
Google Analytics :
• What is Analytics? • Importance of Analytics for Business • Popular Analytics Software’s • Key Performance Metrics [KPI] in • Analytics • Visits and Users • Time on Page / Site • Bounce Rate • Exit Rate • Conversion Rate CRB TECH SEO
Engagement :
• Introduction to Google Analytics • Installing Analytics code in site • Analytics account structure • Interface tour of Google Analytics • General Tools in Analytics • Real-time Reports • Settings in Analytics Traffic Reports
• Traffic source overview • SEO Traffic • AdWords Traffic • Social Traffic • Campaigns CRB TECH SEO
Behavior Reports :
• Behavior Overview • Site Content • Site Speed Analysis • In page Analytics Personality Development
• Analysis of Successful People • Problem with Education System • Principles of Think and Grow Rich • Desire and Aim in Life • Recommended Books CRB TECH SEO
Google AdSense: • • • • • • • • • • • • • • • • •
What is Google AdSense How it Works? Top AdSense Earners [Global / India] AdSense Guidelines Website ideas for online earning Finding a Proper Niche Types of AdSense Account AdSense Interface Tour Create your First Ad Ad Formats and Sizes Bidding Models Custom Channels Ads limits in a page Adding code in site / using plugin Blocking Ads AdSense Optimization Tips Recommended Books
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• Post going through the syllabus of our course at CRB Tech, we are sure that amongst the various SEO certification courses in Pune, you will opt for ours.
• Who all can benefit from doing this training program? • Anybody with the following qualifications can undergo this course: • A graduate/postgraduate of any stream is eligible to undertake this course. • Who all can have the maximum benefit after pursuing this course? This course is ideal for:
• Sales and marketing professionals • Students who desire to start a career in this field. • Entrepreneurs who are looking for business growth. • Experienced individuals who want to switch to Digital marketing. CRB TECH SEO
Other Benefits at CRB Tech: Apart from those discussed till now, there are a few other benefits you can get at CRB Tech:
• Foreign language training: Along with the domain related training, we also conduct German language coaching. This helps students to tap job opportunities in countries like Germany.
• Aptitude and mock interview sessions: Aptitude and interview preparation sessions are conducted via aptitude tests and mock interview sessions.
• Placement clients: CRB Tech has more than 150 companies in tie-up (MNC’s and Mid-level categories). These can be termed as add on benefits that make us a stand out professional SEO training institute in Pune. So, don’t waste your time thinking, and enroll with us! For registration visit……….. CRB TECH SEO
Thankyou
CRB TECH SEO