MODESTO CHAMBER OF COMMERCE
VOL. 43 | ISSUE 02 | FEBRUARY 2022
HOSPITALITY & TOURISM MISTLIN GALLERY THE FARMACY CREEKSIDE GOLF COURSE
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IN MODESTO 1302 J St. & 4204 Dale Rd.
MISSION STATEMENT
The Modesto Chamber of Commerce is dedicated to serving the greater Modesto Area, regional businesses and community prosperity through advocacy, collaboration, access to leaders, economic development, connectivity and business education.
FEBRUARY 2022 | CONTENTS
EXECUTIVE COMMITTEE Chairman
Michael Gaffney, PG&E
Past Chairman
Steve Rank, Rank Investigations and Protection, Inc.
Vice Chair, External Operations Michael Moradian Jr. Peace of Mind Pest Control
Vice Chair, Internal Operations, Treasurer
BOARD OF DIRECTORS
Garrett Ardis- Huff Construction Company Inc. Dennis Bettencourt- Blue Diamond Growers Brad Blakeley, Edward Jones Investments Kirstie Boyett, The State Theatre Josh Cheney - F&M Bank David Halvorson Jr.- American Chevrolet Debra Hendricks - Debra Hendricks Consulting Warren Kirk, Doctors Medical Center Rachell Le Viege - Lift-A-Hand Home Care Agency Eric Mangal, Grimbleby Coleman CPAS Inc. Brian McDermott - HMC3 Kymber Miller- Sysco Central California Inc. Peggy O'Donnell, Mid-Valley Productions Jason Pineda, Freshpoint Inc. Bill Robinson, Principal Financial Group Kari Santos - I.J. Larsen Pumps DeJeune Shelton- Modesto Junior College Madhu Singh, Bank of Stockton John Villines- Modesto Gospel Mission
COMMUNITY 4 6 8 SPOTLIGHT CAFE
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Publisher: Modesto Chamber of Commerce 209.577.5757 • Progress@ModChamber.org www.ModChamber.org
THE FARMACY
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Printer: 209 Magazine
MISTLIN GALLERY EXHIBIT
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GOVERNMENT RELATIONS COUNCIL
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STANISLAUS GREEN TEAM
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Distribution: 209 Magazine 209.634.9141
AMBASSADOR HIGHLIGHT SPOTLIGHT CAFE MEMBERS MIX & MINGLE
EDUCATION
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209.634.9141 • hvanderveen@209magazine.com
Advertising Sales:
STANISLAUS PARTNERS IN EDUCATION TECH CONNECT
SERVICE
crogers@oakdaleleader.com 209.845.4074 © Copyright 2021 Modesto Chamber of Commerce. Some parts of this magazine may be reproduced or reprinted, however, we require that permission be obtained in writing. 209.577.5757, Progress@ModChamber.org
CALENDAR
RELATIONSHIPS
Trish Christensen Modesto Chamber of Commerce tchristensen@modchamber.org
209.634.9141 • www.209magazine.com
CEO MESSAGE
ADVOCACY
President & CEO
Graphic Design: 209 Magazine
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MISTLIN GALLERY
Patricia Gillum Pat Gillum CPA
GRAFFITI MUSEUM
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Staff: Administrative Assistant, Hope Gyorfi Administrative Assistant, Jolene Camarena Events Coordinator, Felicia Lopez Membership Coordinator, Sabrinna Gonzales-Fewell Staff Accountant, Jaime Lastra
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AD CREATIVE
DISCLAIMER: The views and opinions expressed in
this publication are those of the authors and do not necessarily reflect the official policy or position of the Modesto Chamber of Commerce.
CREEKSIDE GOLF
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PROGRESS MAGAZINE 1114 J Street • Modesto, CA 95354 209. 577.5757 • Fax 209. 577.2673 www.ModChamber.org • Progress@ModChamber.org
FEBRUARY 2022
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A Message From The President & CEO PATIENCE By Trish Christensen
W
ith this month’s theme on Hospitality and Tourism, I am keenly aware of the planning forward going on with us and by organizations around us. We are collectively ready to host people and gatherings, and to travel and explore freely once again. Nonprofits want to hold their annual fundraisers and individuals want to get away to see family, friends, and scenery. People are anxious to engage, to go to theaters, to stay in hotels and rentals, and to celebrate together. Hearing or seeing signs that advise masks are required, is a norm at this point, yet omicron is testing us. It is imposing upon us an ongoing element of patience, tolerance, and yes… continued adaptation.
COMMUNITY
In the best interest of our food vendors, members, sponsors, and attendees, we felt it was most appropriate to postpone our Annual Soiree from February 10th to March 10th. And now we wait, and hope things level off and numbers decline by then. We have not been alone in making similar decisions to postpone conferences, fundraising events, and celebrations. Isn’t postponing these things so much better then cancelling?
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I marveled at how seamlessly we moved standing meetings and programs from hybrid back to virtual only when omicron became a wildfire in mid-January. What a difference over the challenging process we all went through when we had to find ways to move to a virtual world earlier on in the pandemic. Covid is no longer robbing us of doing what we are here to do, and that feels empowering.
MODESTO CHAMBER OF COMMERCE I MODCHAMBER.ORG
Please skim through this edition to find the 2022 Modesto Chamber of Commerce Board of Directors roster, along with the 39th Leadership Modesto Class roster. It is exciting to see so many new faces from such a variety of unique backgrounds and career paths. You will also find themed content shared by members, community partners, and our own summaries of program and committee meetings on our presenters and topics. We have something taking place for everyone these days, and we are always thrilled to see new faces join us for them. We continue to work with business big and small on sustainability and getting certified on the California Green Business Network, Stanislaus platform. Please let us know if you wish to learn more. We remain focused on expanding our Welcome Team which is a fun group of volunteers who come out with us to support business and greeters and take advantage of those moments to also network their own business. We really enjoy celebrating the success and growth of our business community! I encourage you to get out and support our dining, entertainment, and hospitality businesses, and as always… stay safe and healthy. With warm regards, Trish
MISSION The Modesto Chamber of Commerce to serving theArea, greater MISSIONSTATEMENT: STATEMENT: The Modesto Chamber of Commerce is dedicatedistodedicated serving the greater Modesto regional businesses community prosperity through advocacy, collaboration, access to leaders, MISSION The Modesto Chamber of Commerce isthrough dedicated to serving the greater Modesto Area,STATEMENT: regional and businesses and community prosperity advocacy, collaboration, economic development, connectivity and business education.
Modesto Area,economic regional businesses and community prosperity through advocacy, collaboration, access to leaders, development, connectivity and business education. Toour execute our adopted mission have developed an acronym that helps keep us focused. access to leaders, economic connectivity and business education. That To execute adopted mission we development, havewe developed an acronym that helps keep us focused. acronym is “CARES: Advocacy, Education and Service.” acronym isThat “CARES: Community, Advocacy, Relationships, Education andkeep Service.” That To execute our adopted missionCommunity, we have developed anRelationships, acronym that helps us focused. acronym is “CARES: Community, Advocacy, Relationships, Education and Service.”
COMMUNITY
EDUCATION
COMMUNITY
EDUCATION
At its heart the Modesto Chamber is a community of likeminded
The Chamber serves the education community by hosting the
business owners who share the vision for enjoying a thriving economy
annual State of Business and Education event, by fund-raising for local
and creating and maintaining our community as a vibrant place to live,
students at the Ag Aware and Harvest Luncheon annual series, and
work and play. The Modesto Chamber is the go-to resource and
partnering with local schools and colleges to train and educate young
At its heart the Modesto Chamber is a community of likeminded
business owners who share the vision for enjoying a thriving economy
and creating and maintaining our community as a vibrant place to live,
work and play. The Modesto Chamber is the go-to resource and
The Chamber serves the education community by hosting the
annual State of Business and Education event, by fund-raising for local
students at the Ag Aware and Harvest Luncheon annual series, and partnering with local schools and colleges to train and educate young
facilitator of ideas and communication for nonprofits, governmental men and women, all in keeping with our pledge to help provide a ready facilitator of ideas and communication for nonprofits, governmental men and women, all in keeping with our pledge to help provide a ready
agencies, and community leaders. More More than than just ajust business club,club, the the workforce the Chamber Chamber agencies, and community leaders. a business workforcetotoserve serve local local employers. employers. Additionally, Additionally, the Modesto Chamber strives to affect its environment for positive educates its members on practical solutions and best practices through Modesto Chamber strives to affect its environment for positive educates its members on practical solutions and best practices through transformation by supporting change agents in the community. its Progress Magazine articles, monthly Chamber University and Seeds transformation by supporting change agents in the community. its Progress Magazine articles, monthly Chamber University and Seeds ofof Success speaker monthlycommittee committee Success speakerseries, series,workshops workshops and and seminars, seminars, monthly meetings, and SCORE counseling. meetings, and SCORE counseling.
ADVOCACY ADVOCACY
SERVICE SERVICE
Chamber Staff, Board of Directors and many of our topical
Chamber Staff, Board of Directors and many of our topical
committees, such as Economic Development and Government
committees, such as Economic Development and Government
Relations, are engaged and proactively representing our members by
Relations, are engaged and proactively representing our members by
The Chamber believes in service to the community and to its
The Chamber believes in service to the community and to its members. The Chamber Board and staff are active on many nonprofit
addressing business initiatives, addressing issues in our community members. The Chamber Board and staff are active on many nonprofit and government committees, donating their business expertise, time
addressing issues in our community and business working toinitiatives, relieve theaddressing regulatory burdens businesses endure due
and working toand relieve regulatory The burdens businesses due as to local statethe governments. Modesto Chamberendure gets results, to local shown and state Modestomore Chamber gets results, as by governments. recent victoriesThe in forming rational ADA legislation, shown by recent avictories in measure, forming electing more rational legislation, defeating no-growth businessADA friendly candidates, working alongside otherselecting to passbusiness Measure L, a candidates, local self-help defeating a no-growth measure, friendly measure, for our workingtransportation alongside others to and passchampioning Measure L,fora more local water self-help agribusiness, industry citizens. By working together, transportation measure, andand championing for more waterour formembers our are stronger together than they ever be on their own. agribusiness, industry and citizens. Bycould working together, our members
are stronger together than they could ever be on their own.
RELATIONSHIPS
RELATIONSHIPS
The Modesto Chamber specializes in building relationships among business and serving as the nexus to businesses, nonprofit
The Modesto Chamber in building relationships organizations, and specializes governmental agencies. We hostamong monthly businessnetworking and serving the special nexusevents, to businesses, nonprofit events, as annual an annual trade show, and our long-running Gala. Membersagencies. also may serve committees or go organizations, and governmental We onhost monthly through the Leadership Modesto program wheretrade they will build longnetworking events, annual special events, an annual show, and term relationships with key leaders in the business world and or go our long-running Gala. Members also may serve on committees
andand government their resources. committees, The Chamberdonating also serves its business individualexpertise, members time by andhosting resources. Thecuttings Chamber alsointroduce serves itsa individual members ribbon which new business to theby hosting ribbon cuttings introduce new business to the community, valuable and which cost effective (free) amarketing opportunities, community, costworkshops effective (free) marketing exposure valuable to social and media, and training for opportunities, our business partnersto andsocial their associates, and other free andtraining discounted exposure media, workshops and forresources. our business
partners and their associates, and other free and discounted resources.
C - Community
C - Community A - Advocacy
A - Advocacy
R - Relationships
R - Relationships E - Education
ES--Education Service S - Service
throughlocal the community. Leadership Modesto program where they will build longterm relationships with key leaders in the business world and local community.
FEBRUARY 2022
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COMMUNITY
CHAMBER CALENDAR
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FEBRUARY
MARCH
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ECONOMIC DEVELOPMENT COMMITTEE *Register on website, in person & Zoom 11:30 A.M.
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TECH CONNECT *In person & Zoom 12:00 P.M. Register on website
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108TH MEMBERS CHOICE AWARDS & ANNIVERSARIES SOIREE Gallo Center for the Arts 5:30PM-8:30PM *Visit our website to purchase tickets
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WOMEN IN BUSINESS 5:30-7:00pm Mixer Location TBD *In Person, Register on website
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STANISLAUS GREEN TEAM Julie Herd Regional Business Development Specialist Central Valley California Governor’s Office of Business and Economic Development (GO-Biz) *In person & Zoom 12:00 P.M. Register on website
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AMBASSADOR & WELCOME TEAM MEETING *In person & Zoom 8:00 A.M
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GOVERNMENT RELATIONS COUNCIL * In person & Zoom 11:30 A.M. Register on website
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RISING PROFESSIONALS 5:30 P.M- 7:00pm Mixer Location TBD *In Person, Register on website
ECONOMIC DEVELOPMENT COMMITTEE Tyler Richardson, Executive Director, Volt Institute Topic: VOLT Institute – Program and Expansion Update (Location VOLT & Tour) *Register on website, in person & Zoom 11:30 A.M.
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TECH CONNECT Scott Davidson CTO OF GSD Solutions Topic: How small business can close technical skill Gaps *In person & Zoom 2:00 P.M. Register on website
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WOMEN IN BUSINESS 8:00 A.M.- 9:00 A.M. Breakfast Included with Registration Fee *In Person, Register on website
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STANISLAUS GREEN TEAM Linden Coffee, Sales Manager American Recycling Company LLC *In person & Zoom 12:00 P.M.
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AMBASSADOR & WELCOME TEAM MEETING *In person & Zoom 8:00 A.M
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GOVERNMENT RELATIONS COUNCIL Rosa Escutia-Braaton Modesto City Councilmember (Dist. 1) Topic: Modesto Comprehensive General Plan Update David Wright, Modesto City Councilmember (Dist. 6) Topic: Tuolumne Regional Park *In person & Zoom 11:30 A.M. Register on website
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PRESIDENT’S DAY- OFFICE CLOSED
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RISING PROFESSIONALS Lunch and Learn: Speaker: David White- Chief Executive Officer, Opportunity Stanislaus Zach Brockman-General Manager, Modesto Nuts Topic: Great Valley Coliseum Conversation 12:00 P.M. – 1:00 P.M. *In Person, Register on website
MODESTO CHAMBER OF COMMERCE I MODCHAMBER.ORG
*See website for more detail. Find Zoom Registry links and more at www.modchamber.org Please note that calendar events and details are subject to change.
New Babies of 2022 Haylee and Phillip of Modesto welcomed their baby boy at 3:06 a.m. on Jan. 1, 2022. Messiah was the first baby born in 2022 at Doctors Medical Center in Modesto. He weighed six pounds three ounces and was 18.5 inches long.
Brianna and Lewis Ornelas of Turlock welcomed their baby boy at 12:26 a.m. on Jan. 1, 2022. Nicholas was the first baby born at Emanuel Medical Center in Turlock. He weighed seven pounds 14 ounces and was 20.5 inches long.
Kaiser Permanente Northern California Honored For Providing Safe Patient Care Kaiser Permanente Northern California’s efforts to provide safe, reliable patient care while reducing preventable medical harm are being recognized by the Patient Safety Movement Foundation (PSMF), a global non-profit organization committed to achieving zero preventable patient harm and death. PSMF launched a new program to recognize health care organizations committed to helping achieve zero preventable patient harm and death across the globe by 2030. Kaiser Permanente Northern California is among the first to be named a Highly Reliable Organization (HRO) Champion, for prioritizing patient safety. The new HRO Champions program puts an emphasis on data transparency, a critical component to achieving zero harm and improving patient safety. Hospitals and health care organizations submit patient safety data annually to be more transparent, and to provide patients with the information they need to make informed health care decisions. “We are honored to be recognized for our unwavering commitment to provide safe patient care and commend our
staff for being strong advocates for safety,” said Robin Betts, vice-president of safety, quality and regulatory services for Kaiser Permanente Northern California. “Our hospitals are among the country’s highest performing for minimizing patient injuries, medication errors, and infections. Every day, we aim to protect the health of our patients, keep them safe from harm, and provide the highest quality care.” Every year, medical errors claim the lives of nearly three million individuals across the globe. PSMF believes it’s important to recognize those health care organizations that are committed to reducing preventable medical harm and prioritizing patient safety. “Our clinical care teams put patient safety at the forefront of everything they do, and we are proud of their commitment to delivering safe, high-quality care,” said Stephen Parodi, MD, associate executive director of hospital quality and patient safety at The Permanente Medical Group. “The COVD-19 pandemic has created unprecedented challenges for every health care system, but Kaiser Permanente Northern California is consistently recognized as among the nation’s best for outstanding patient safety, outcomes, and overall experience.”
Without Permission will be holding its annual Benefit Gala on Feb. 18. Hosted at the Martin G. Petersen Event Center in Modesto beginning at 6 p.m., Without Permission is celebrating 12 years of service to the community. The event will include a catered dinner, derby horse races, raffle, and silent auction. The public can purchase tickets individually or by the table. There are several types of event sponsorships available. Ticket and table sales will be available online at withoutpermission.org beginning Jan. 1. Reserve your tickets early to secure your spot.
All proceeds support Without Permission’s mission to end sex trafficking in the Central Valley including prevention awareness and survivor restoration. Without Permission is a 501(c)3 non-profit organization that exists to lead the church and community into the battle that will end sex trafficking. Through collaborative partnerships in the Central Valley, Without Permission confronts the culture that promotes sex trafficking, restores the victimized, educates our youth to prevent victimization, and attacks the lies that drive demand. FEBRUARY 2022
COMMUNITY
Without Permission To Hold Annual Benefit Gala Celebrating 12 Years Of Service To The Central Valley
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Discourse of Silence BY SABRA STAFFORD The Mistlin Gallery in Modesto is showcasing the works of prominent Iraqi artist Saadi Al Kaabi and his show “Discourse of Silence” through the month of February. Al Kaabi is a world-class artist and his paintings have been in museums and shows from Baghdad and New Delhi to Paris and New York. “Mistlin Gallery is honored to have Saadi Al Kaabi exhibit his art,” said Talal Mouala, a Syrian art critic.. “His works are complex and provocative, portraying images that Saadi Al Kaabi demonstrate determination, which has distinguished him in the Iraqi studio. He has held on to the values and principles of his own beliefs while suffering aggressions, sieges, plunder and oppression, all of which have threatened his human existence.” Al Kaabi was born in 1937 in Najaf, Iraq. He showed an early aptitude and appreciation for art and began attending the Institute of Fine Arts in Baghdad in the late 1950s, graduating with his degree from the Department of Painting in 1960. Through the 1960s, Al Kaabi explored and tested his artistic skills with various styles, techniques and mediums. By the 1970s, he had developed his own signature syle that blended Expressionism, Cubism, and elements rooted in the Iraqi culture and ancient history. “Al Kaabi is able to create attention to character and cultural references of the Mesopotamian valley, using the memory of the smoldering people in their spiritual nudity, while also capturing their solitude,” Mouala said. “This is beautifully achieved with transparent colors he drives from the desert and the eternal imagination and loneliness of its visitors.”
COMMUNITY
Over the decades and through the strife in his country, Al Kaabi pushed his own creative boundaries. During the 2003 Iraq invasion, Al Kaabi, still living in Baghdad, turned to his art to express the pain and uncertainty felt by the nation.
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MODESTO CHAMBER OF COMMERCE I MODCHAMBER.ORG
“Usually a crisis makes you feel better about your presence in the world… when you feel more aware of your presence, when it burns your insides, you can produce,” Al Kaabi told writer Kaelen Wilson Goldie in “Iraqi Artist Reflects a Lost Generation in a Time of Chaos,” published in the Daily Star in 2005. By 2010, Al Kaabi had left Iraq, first settling in Los Angeles and then Ceres, where he continues to create new works. His exhibit, Discourse in Silence, features some of his trademark styles. “In my artwork, form and symbols intertwine with earth colors, creating the balance among intellectual, rationalistic and physical values within a central core, which is the human being,” states Al Kaabi of his body of work. The exhibit is sponsored by Haider Al Kaabi, Rick and Wendy Allen, Katherine Newton, Vicki Reid, Gary L. Ermoian Investigations D,Crim, CPI, and Marianne Ward. The exhibition will run through February with an artist reception planned for 7 p.m. Feb. 4 at the Mistlin Gallery. The Mistlin Gallery is located at 1015 J Street in Modesto. Hours are from 11:30 a.m. to 5 p.m. Tuesday through Friday and 12 p.m. to 4 p.m. Saturdays. For more information call (209) 5293369 or visit online at https:// ccaagallery.org.
CCAA And Mistlin Gallery
Stanislaus Arts, the county’s designated arts council, strives to support arts groups and art-ists throughout the county. This designation, and funds are granted through the California Arts Council. Membership and support from individual donors provide a large portion the funding that keeps our doors open. We are a 501c3 non-profit corporation. Donations are tax deductible. The gallery is named for Tony Mistlin, longtime Modesto businessman and philanthropist (passed away last year). Members receive discounts on show entry fees, classes and events. Members also receive priority information through email news blasts, and our printed quarterly Paint Rag newsletter. Mistlin Gallery hosts 10 shows each year in its downtown exhibition space focusing on re-gional talent. Annual shows include the Autumn Art Festival member show, the Young@ Art student show, and an exhibition of works by Memorial Medical Center’s Complementary Therapy art group. Mistlin provides the Arts Education program Community Liaison for Art in Stanislaus Schools. It is a teaching artist program that sends our member artists into community elementary schools to teach hands-on lessons in visual arts. We serve over 10,000 students annually, reaching nearly every school district in the county. The gallery also schedules a variety of art classes for children and adults at the Mistlin Gallery. These include classes in drawing, painting, and much more taught as ongoing classes, workshops, summer art camps. The gallery hosts a complementary therapy art class for cancer patients, survivors and caregivers through Memorial Medical Center. The class meets weekly and culmi-nates with an exhibition each November that includes art, writing and photography.
2: a traveling exhibition by SAQA (Studio Art Quilts Associates) of fine art quilts from around the country. They manage Downtown’s 3rd Thursday Art Walk, a monthly walking tour of art exhibits. Doors are open between 5 p.m. and 8 p.m., often serving as the artist reception for each exhibit. The Mistlin Gallery Gift Shop contains a large variety of hand crafted jewelry and affordable small art works in a variety of media. Prints and cards by local artists are also available. The Grace Lieberman Cabaret series features music and arts in a variety of genres. Four intimate concerts per year include fine desserts and beverages. (on hold for now) The public is invited to “Expose Yourself (to Art)” talks that feature interesting artists in all genres who share their experiences, knowledge and skills. This online show airs live on Sunday afternoons on Facebook and YouTube. Mistlin Gallery may be rented for parties, receptions, business meetings and other special events. Tables and chairs are available for up to 100 people, including a food prep area. Facilitators can be available to lead team-building art projects, party activities or paint nights. - Ways to support CCAA: • Amazon Smile - register Central California Art League as your beneficiary and every time you shop on Amazon we’ll get .5% back.
The Art Scholar Program invites “at risk” teens to participate in a 10-week art work-shop at Mistlin Gallery where they develop skills, and work toward putting on an art show in a professional setting.
• Facebook Fundraisers — occasionally, members post a fundraiser on Facebook, which any user is free to do. Designate Central California Art League as your beneficiary.
Member Artists are able to show their work in most shows at a discounted cost. This is an opportunity for young artists to gain experience, and for more experienced local artists to shine in a professional setting.
• General Donations are always welcome and are tax deductible. These support our on-going operating costs including the rent, utilities, staff and marketing. Donate online at ccaagallery.org or by mailing a check to the gallery.
Exhibitions of regional interest are scheduled annually. Recent shows have included: Foto Modesto — Collision V: a show pairing photography and poetry; Seeds of Identity: 31 Foods Mexico Gave the World photo exhibit; Art Quilts
• Sponsorships — Donors can sponsor specific shows, programs or events. Sponsors receive recognition in all printed materials, signage, social media postings, our website and quarterly Paint Rag newsletter FEBRUARY 2022
COMMUNITY
Linda Knoll, Gallery Manager Central California Art Association has been providing art exhibits and education for almost 70 years. It was started in 1952 by a group of artists and educators who wanted to share their love of art and serve as a resource for the community. CCAA has been a non-profit entity since 1987.
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Tourism in Modesto…You Bet! By Todd Aaronson / CEO Visit Modesto Visit Modesto? Yes, that’s what we strongly suggest! Yes, right here in the True Heart of California there’s so much to do and see. At Visit Modesto we’re telling the world all the reasons to play, stay and enjoy all that the region has to offer. In February one of the most beautiful natural events will come alive – The Almond Blossom Cruise. Last year thousands of visitors came to Modesto from as far away as Toronto to see this four-week wonder. This year we are launching the self-guided audio tour you can play in your car while cruising – just go to AlmondBlossomCruise. com to get started or stop by our Visitor Center in downtown for your map. The tour takes you from Rodin Farms where you’ll be able to walk amongst the blossoms (and ride a train in the orchard) to Knights Ferry and over to Roberts Ferry Nut Company for an almond butter milkshake. Along the way you will learn some fun facts about almonds, why Oakdale is the Cowboy Capital of the World, the history of Sciabica's Olive Oil and even how Zorro found his roots in Stanislaus County! Next? Well, then it’s time to celebrate the great outdoors...March brings the Modesto Marathon, great fishing on the rivers and incredible weather to run, bike or walk Modesto’s wonderful parks and trails. While stretching out you can even take a mural tour using our guide at MoMurals.com.
Yet most of us can’t wait until the stone fruit starts hitting the farm stands. It all starts in April. Cherries and Apricots and Nectarines...Oh My! Come on out and celebrate stone fruit season at the Modesto Certified Farmers Market and any of the farm stands in the county. More information is on the Visit Modesto website – Eat & Drink. Don’t forget to add the local entertainment scene to your “To Do” list. From the Gallo Center for the Arts to live music at many of the area's restaurants, pubs and bars there’s always fun to be had. Yes, there’s much to do over the next few months. More importantly, while we are all being careful about our health these days most of the activities mentioned here can be done outdoors or in the privacy of your car with your loved ones. Don’t forget to invite your friends and family too...Modesto has a hotel option for everyone at just the right price.
COMMUNITY
So, yes, tourism is alive and well in Modesto and our entire community contributes to creating memorable
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MODESTO CHAMBER OF COMMERCE I MODCHAMBER.ORG
COMMUNITY FEBRUARY 2022
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ADVOCACY 12
MODESTO CHAMBER OF COMMERCE I MODCHAMBER.ORG
ADVOCACY FEBRUARY 2022
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RELATIONSHIPS
SPRING CLASSES BEGIN APRIL 4TH
MODESTO STOCKTON ONLINE
www.humphreys.edu 14
MODESTO CHAMBER OF COMMERCE I MODCHAMBER.ORG
OFFERING Associate Bachelors Masters Teaching Credential
AMBASSADOR HIGHLIGHT Chris Castro - 209 Multimedia
I
am Chris Castro, Sales Executive, with 209 Multimedia. Being born and raised in Modesto I am passionate to see our great community thrive and that is why I am very excited to become a new member of the Modesto Chamber Welcome Team. One of the most valuable benefits of being a Chamber member is that it allows you the opportunity to build and promote your business, network with other members and stay informed on what's happening in our city. I have over 30 years plus experience in public relations, print and digital media in recruiting and advertising in a variety of sectors, ie. real estate, healthcare, automotive and with major and local retailers. Most important to me are the relationships I have made along the way. For the past six years I have worked for the locally owned media group, 209 Multimedia. We have offices throughout the 209 area. Our products include daily and weekly newspapers in the communities of Manteca, Ripon, Escalon, Oakdale, Riverbank, Ceres, Turlock, Gustine and Newman. We publish the monthly 209 Business Journal, bimonthly 209 Senior Living, and award-winning, bimonthly magazine, 209 Magazine, which includes a large distribution in Modesto and a weekly video series, Studio 209.
We also offer a variety of digital marketing and multimedia solutions for businesses both large and small. Combined with our digital reach throughout the region, we not only provide you with quality multimedia services, but ensure your content will be seen and heard across multiple platforms throughout the 209. We have a professional multimedia production department offering many of the same services other production houses provide, but with substantially more affordable rates. 209 Multimedia also hosts a number of special events throughout the year including the Best of 209 Awards Gala at Gallo Center for the Arts in Modesto, 209 Women's Leadership Round Table and the Central Valley Senior Showcase, among others. We produce a number of publications for local organizations including the Modesto Chamber Progress monthly magazine in addition to the yearly business directory and visitor's guide with discounts available for Modesto Chamber members. To contact me please call direct at (209) 404-9973 or email at ccastro@209multimedia.com.
If you’re not buying crop insurance, you don’t know Jack is now
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Jack Roudebush is a leading crop insurance expert. His combination of industry knowledge and insurance company insight makes him uniquely qualified to help you navigate the intricacies of these programs. Call Jack today to learn how you can minumize your risk and protect your bottom line. 2 0 9 M U LT I M E D I A . C O M
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capax.com
RELATIONSHIPS
MEET JACK
1.800.94CAPAX • 209.526.3110 Giddings, Corby, Hynes Lic# 0144783
FEBRUARY 2022
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MEMBER HIGHLIGHT Spotlight Cafe By Angela Huerta, Owner The Spotlight Cafe is the perfect place for anyone on the go. We are a family-owned, small business coffee shop located at 603 H Street, in Modesto. We serve coffee, smoothies, frappes, tea, breakfast sandwiches, sweetbread and more. We are open during the week Monday through Friday. We are accepting curbside pickup orders and togo orders. We love to feature art from local artists in our coffee shop. We would like to welcome any artists to come and showcase their art.
We are looking forward to post-covid events on our stage for open mic nights, poetry, comedy, drama, and singing. We practice social distancing and wearing masks and are asking that our customers do so as well. We are looking forward to becoming a training facility for a few organizations that help retrain people for new jobs. We strongly believe in community involvement. Make sure to follow us on Instagram @ TheSpotlightCafeModesto and like our page on Facebook. Contact us at our phone number (209) 422-2509.
February Anniversaries
We Celebrate your Loyalty
RELATIONSHIPS
JENSEN & JENSEN ATTORNEYS CUMULUS MEDIA KEMPER CPA GROUP, LLP CENTRAL CATHOLIC HIGH SCHOOL YOSEMITE COMMUNITY COLLEGE DISTRICT EMPLOYMENT DEVELOPMENT DEPARTMENT HOMEWOOD VILLAGE MOBILEHOME COMMUNITY PATRICIA A. GILLUM, CPA INTRINSIC ELEMENTS SPRINGHILL SUITES BY MARRIOTT TROPHY WORKS, INC. MODESTO KIDZ DENTAL GOLDEN VALLEY HEALTH CENTERS BURLY'S CALIFORNIA BISTR O, INC. LIZ CHENEY BROWN - CCS FACILITY SERVICES
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MEMBER HIGHLIGHT The Farmacy Invites The Central Valley To “Eat With Purpose” Rachel Morrisette - The Farmacy Manager The Farmacy is a simple concept; a good-for-you cafe. We are a vegan restaurant located in the heart of downtown Modesto. With a menu that is entirely vegan and gluten-free, we are offering a healthier option for downtown diners. We take fresh ingredients and create delicious, guilt-free meals. While there are a couple other vegan dining options in town, we take it a step further with our whole-food approach. This means that in addition to not using animal products, we use only non-processed, non-refined ingredients without oils, binders or preservatives. The Farmacy was founded by Erin Doran, a serial entrepreneur who also owns and operates The Century and Nine3One. In the summer of 2018, Erin found out she had several food allergies, which prompted her to seek healthier ways of eating. She quickly found out how difficult it was to find fast, easy, healthy meals that met her needs; a whole-food, plantbased diet.
We were blessed to be able to open in 2020, mid-pandemic. Early November 2021, upon the completion of our beautiful dining room, we opened our doors for indoor dining.
We update our menu frequently and offer daily specials so you can always expect fresh, seasonal offerings. Our breakfast and lunch menu is available from 9 a.m. to 4 p.m. Wednesday through Friday. On Saturday’s we have a brunch menu available from 9 a.m. to 1 p.m. The biscuits and gravy and cinnamon pancakes are a couple of brunch crowd favorites. For more information give us a call at (209) 422-6762 or visit downtownfarmacy.com. Follow us @downtownfarmacy
RELATIONSHIPS
Erin wanted to adopt this new way of eating and share it with the local community and so the concept of The Farmacy was born.
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MEMBER HIGHLIGHT Culture Treasures: Art & Music By Peter Grimaldi / PGrimaldi/creative, pete@pgrimaldicreative.com Whenever someone mentions “tourism in Modesto,” the conversation always begs the question, “what do we have to offer here other than farmland and open spaces?” But visitors are often stunned by all the entertainment choices and the cultural treasures we do have to offer here, and it has been my mission to encourage new perceptions and inform the public. As an entrepreneur and businessperson, I found my niche, and my passion, for culture and entertainment right here in Modesto. I could not be a luckier person then to be a creative artist, musician and patron while making my living, helping to support the arts right here in the Central Valley. Having been a freelance graphic artist for twelve years, following a career in the corporate world, I have devoted much effort to promoting, creating, and supporting our area’s hospitality, entertainment, food, and live music economy.
PGC has also been honored in developing and creating promotional graphics for the Graffiti USA Classic Car Museum, Modesto’s premier tourist attraction. Exclusive designs were created for fundraising novelty merchandise such as posters, t-shirts, hats, and coffee mugs, on up to the impressive full-size banners that prominently decorate the building in anticipation of the museum's ultimate grand opening. My participation in Modesto music and culture does not stop there. I also lead an Americana music revival called the Bluesbox Bayou Band that will perform for Mardi Gras, Saturday, February 19th at the Gallo Center for the Arts, downtown Modesto. I am excited to be working with Visit Modesto to promote this event to fans and guests of our city. We hope to present the band as an example of the high-level talent and diversity of music that we have in our area alongside the top names that regularly perform at the Gallo Center.
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My company, PGrimaldi/ creative, has p r o d u c e d hundreds of display ads, posters, digital campaigns, publications, signage, and various collateral pieces for independent artists, promoters, and regional business entities. My services as Art Director for Modesto View Magazine have been a valuable partnership in meeting this challenge. Producing an award winning, monthly print publication that tirelessly supports our local businesses with creative direct mail advertising and social media promotions.
It is gratifying to me that my passions for art and music would fit so well with my goals to benefit the best vision of Modesto. MODESTO CHAMBER OF COMMERCE I MODCHAMBER.ORG
MEMBER HIGHLIGHT Del Rio Country Club By Lisa Tessaro / Director of Sales and Marketing Our vision at Del Rio Country Clubs is to members, their families and their guests achieve balance in their lives. We offer an social experience in an atmosphere that friendship, goodwill and fun.
provide our a place to outstanding emphasizes
Del Rio offers an alluring alternative to the conference room, a place to celebrate family occasions or just relax with a glass of wine as the sun sets over the 18th holethere truly is something for everyone. We have several categories of membership to accommodate the needs of anyone interested in partaking in all the club has to offer.
Del Rio boasts a full calendar of events from sport outings to social highlights, like our Fall Wine Tasting. Some of our other favorites are the Fourth of July extravaganza, Kids’ Nature Retreat and the annual Premier Car Show. Of course there is also plenty of opportunity to gather with friends and enjoy golf in one of our in-house golf groups or tournaments.
Another claim to fame here at Del Rio is our spectacular catered affairs. The next time you need a venue for an event or meeting consider hosting at the club. We are delighted to help members and non-members alike celebrate life’s milestones. At Del Rio Country Club we make planning your memorable occasion a piece of cake. It’s all here at DRCC.
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Our amenities include a championship 27 hole golf course (par 72), fine dining restaurant, casual lounge, and seven lighted tennis courts. In addition, the club completed a 5-million-dollar expansion project in 2019, which added pickleball and bocce courts with corresponding leagues, an elite fitness center that is over 3000 square feet, doubled the size of our dining patio complete with firepits, renovated all three nine’s fairways and much more. The upgraded amenities are the result of demand from Del Rio’s changing membership. People join the club now not just for golf but for the activities and lifestyle it offers the whole family.
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GRAFFITI USA MUSEUM Exporting and Celebrating Modesto’s Classic History By Chris Murphy Modesto, California, USA has an amazing opportunity to change our culture, our perception of civic pride and take our place in the world of travel and tourism. For too long, Modesto has been associated with less than positive news and information, in fact, that is one of our greatest challenges in attracting jobs, employees and a creating a sense of community. Our performing arts, dining, and music communities are leading the way in changing our culture and the Gallo Center for the Arts took us to the next level. The results are clear with increased travel and tourism revenue, injection of new money into our local business community, making Modesto a destination and improving our community perception. These civic investments work. We can do it again with the Graffiti USA Classic Car Museum.
RELATIONSHIPS
Modesto will capitalize on our unique global position as the “Home of George Lucas” one of the most successful filmmakers of all time. Modesto is the “Home of American Graffiti”, one of the top 100 films of all time,
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written about Modesto. Since the 1950s, Modesto has been associated with the cruising culture and today, the annual Graffiti Summer attracts visitors from around the world, bringing outside revenue and positive perception to Modesto.
Under construction now, the Graffiti USA Classic Car Museum, will showcase our amazing history, draw people together, further build our community brand becoming a place that will draw world-wide attention to Modesto for positive reasons, attracting visitors, from around the world, and even our local communities. The Graffiti USA Museum will be an immersive experience transporting the visitor to another classic time, Modesto of 1962. This is the key to long-term sustainability and to attracting all age groups and future generations. This stroll back in time offers reimagined 10th Street with storefronts, a real classic diner, drive-in theatre, an event center, radio history museum, education center and even classic car sales. Exhibits will refresh regularly to encourage return visits. The round appearance of a classic highway drive-in will attract and excite.
for travel related revenues, there were 2,600 jobs in the hospitality sector with a financial impact in Modesto of $230M (countywide over $500M!) The average traveler will spend in excess of $235 per day. Day-trippers and overnighters all stimulate the local economy. The Museum will turn a single day visit to a multi-day visit, which will deliver more hotel room, performing arts and dining revenues. 25,000 visitors are expected annually at the museum. Please join in and help build this amazing civic project. Local businesses have already donated over $500,000 in services and over $500,000 in donations toward the $4.2 million plan. There are exclusive naming opportunities and the founders that invest to make this dream real. Let’s cruise into the future in a Modesto with renewed civic pride. Look for limited opening hours for the gift store this spring. Learn more at www.graffitiusamuseum.com and contact the team at info@graffitiusamuseum.com
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The Graffiti USA Museum, located at 610 North 9th Street, once the legendary US Highway 99 has freeway visibility and will be able to market to the 240,000 vehicles that drive through M o d e s t o daily and Visit California comarketing opportunities. According to Visit Modesto, 2019, the City’s best year FEBRUARY 2022
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Congratulations TO THIS MONTH'S MILESTONE MEMBERSHIPS
70 + years
10 + years
JENSEN & JENSEN ATTORNEYS
EXPRESS EMPLOYMENT PROFESSIONALS GREENWORKS COMMERCIAL JANITORIAL SERVICES, INC. PATRICIA A. GILLUM, CPA GREEN RUBBER-KENNEDY AG. METROLIST SERVICES, INC. STEP ASIDE PEST MANAGEMENT, INC. SPRINGHILL SUITES BY MARRIOTT INTRINSIC ELEMENTS LODI ASSOCIATION OF REALTORS, INC.
60 + years CUMULUS MEDIA
40 + years KEMPER CPA GROUP, LLP
30 + years CENTRAL CATHOLIC HIGH SCHOOL YOSEMITE COMMUNITY COLLEGE DISTRICT EMPLOYMENT DEVELOPMENT DEPARTMENT BEST WESTERN TOWNHOUSE LODGE MO-CAL OFFICE SOLUTIONS SATAKE USA INC.
20 years RELATIONSHIPS
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MID VALLEY HEALTH SERVICES MODESTO GOSPEL MISSION DIRECT APPLIANCE 7/11 MATERIALS, INC. HOMEWOOD VILLAGE MOBILEHOME COMMUNITY MOCSE CREDIT UNION BRIGHTER SIDE A STEP ABOVE FLOORING, INC.
MODESTO CHAMBER OF COMMERCE I MODCHAMBER.ORG
5 + years STANISLAUS COUNCIL OF GOVERNMENTS (STANCOG) THE SEASONS AT MCHENRY EVENT CENTER MS WEST ENTERPRISES DBA CERTIFIED COLLISION CENTER SYLVAN UNION SCHOOL DISTRICT TROPHY WORKS, INC. MODESTO KIDZ DENTAL
1 + years ACADEMY MORTGAGE CORPORATION ROOFLINE SUPPLY STIFEL INVESTMENT SERVICES CERAMIC GARAGE LIGHTHOUSE PSYCHOLOGICAL SERVICES... A BEACON OF LIGHT EXCEED GPR & LOCATING, LLC ASHLEY HOMESTORE TUOLUMNE ME-WUK TRIBAL TANF GOLDEN VALLEY HEALTH CENTERS
1 + years HUB CONSULTING BURLY'S CALIFORNIA BISTRO, INC. ANOKEEN VARANI, REALTOR PRESTIGIOUS AUTO COLLISION & PAINT LLC DALE COMMONS LIZ CHENEY BROWN - CCS FACILITY SERVICES CITY MINISTRY NETWORK
ELITE
ENTHUSIAST
Galletto Ristorante
San Joaquin Valley College
E & J Gallo Winery
Alpine Protective Solutions
Gianelli Nielsen
Save Mart Supermarkets
Kaiser Permanente
American Chevrolet
Gilton Solid Waste Mgmt, Inc.
Seven-Up Bottling Co. of Modesto/Varni
American Medical Response
Golden Valley Health Centers
Brothers Corporation
KEYSTONE
Atherton & Associates, LLP
Grimbleby Coleman CPAs, Inc.
Solecon Industrial Contractors
Beard Land and Investment Co.
Audi Modesto
Grover Landscape Services, Inc.
Stanislaus Food Products Co.
Capax-Giddings, Corby, Hynes, Inc., a HUB
Bank of Stockton
Infiniti of Modesto
Stanislaus Surgical Hospital
International Company
Blue Diamond Growers
International Paper Co.
Stifel Investment Services
Doctors Behavioral Health Center-DMC
California State University, Stanislaus
JS West & Companies
Storer Coachways
Doctors Medical Center-DMC
Care One Home Health and Hospice, Inc.
Lewis Capital Advisors
Sutter Gould Medical Foundation
Frito-Lay Co., Inc.
Central Valley Automotive
Maxx Value Foods
The Century
Pacific Southwest Container, Inc.
Central Valley Chrysler, Jeep, Dodge
Mister Car Wash
The Farmacy
Physician Referral Service-DMC
Central Valley Nissan
Mocse Credit Union
The Modesto Bee
Walmart
Central Valley Volkswagen Hyundai
Modesto Toyota
TSM Insurance & Financial Services
Chukchansi Gold Resort & Casino
Nine3One
Turlock Irrigation District
VISIONARY
Clark Pest Control
NT Nail Spa
Union Bank
Crystal Creamery
COIT Services Inc.
O'Brien's Market
US Bank
Doubletree by Hilton Modesto
Collins Electrical
Oak Valley Community Bank
Valley BMW
EMOE, Division of Parker Hannifin Corp.
Comcast
Oak Valley Community Bank
Valley Children's Healthcare
Fiscalini Cheese Company
Del Monte Plant #1
Opportunity Stanislaus
Valley First Credit Union
IHeart Media
English Oaks Nursing & Rehabilitation
Pacific Gas & Electric Co.
Valley Lexus
Modesto Irrigation District
Hospital
Panelized Structures Inc.
Vintage Faire Mall/Macerich Company
Modesto Nuts Professional Baseball
Exceed GPR & Locating, LLC
Pepsi Bottling Group
Warden's Office Products Center
Sutter Health Valley Area
F&M Bank
PMZ Real Estate
Wells Fargo Bank
Sysco Central California Inc.
Flowers Baking Co. of Modesto, LLC
Residence Inn by Marriott Modesto North
Winton-Ireland, Strom & Green Insurance
Food Maxx
Rizo-Lopez Foods, Inc.
Agency
FreshPoint
Rose Bouquet
Yosemite Foods Inc.
CONTACT THE CHAMBER TO LEARN MORE ABOUT OUR PRESIDENT'S CLUB LEVEL BENEFITS
FEBRUARY 2022
RELATIONSHIPS EDUCATION
PRESIDENT’S CLUB CIRCLE OF INFLUENCE
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MODESTO CHAMBER OF COMMERCE I MODCHAMBER.ORG
New Executive Director for Stanislaus Partners In Education
Piscitello Announces Retirement Stanislaus Partners in Education is saying goodbye to one leader who is retiring and celebrating a new executive director Judie Piscitello, who has been the executive director at Stanislaus Partners in Education, is stepping down after 14 years, and Jessica Godden will be the new executive director. "I am strong believer in 'everything has a beginning and an end.' The timing to end this chapter as SPIE’s executive director seems about as right as it could be," Piscitello said. "To all of the wonderful SPIE board members and staff, educators and business partners, whom I have had the opportunity to work with over the past years - thank you. The times shared, friendships forged and the incredible successes which we have enjoyed have been an extraordinary part of my life. "What will stand out in my heart and mind as I look back at the past 14 years is the difference we were able to make in the lives of the teachers and students we reached," Piscitello said. "It is my honor and delight, to introduce you to Jessica Trompetter Godden, SPIE’s new executive director. Jess grew up in Modesto and has a deep commitment to the community. She will be an excellent leader taking SPIE into the future. Personally, I believe SPIE hit the jackpot when we were able to convince Jessica to become our new executive director. Thank you for your continued support of Stanislaus Partners in Education." In August of 2021, Godden joined the team at Stanislaus Partners in Education. In January, 2022, Godden officially became the executive director - taking on a leadership position during a particularly complex time. But, Godden doesn’t shy away from leadership roles during hard times. The ongoing pandemic has created a degree of uncertainty in many industries - nonprofits among them. Thankfully, Godden brings with her a fierce dedication to leadership, creativity, and smart governance. She knows that through hard work, effective relationships, and values-driven decision-making, we can make it through most anything.
It wasn’t until 16 years after high school that Godden returned to school. In 2015 she returned to Modesto Junior College where she declared her intention to major in Anthropology - an education that supported her desire to understand people and culture more. Ultimately, she would transfer to California State University, Stanislaus and graduate in May of 2020 with honors. Godden met her husband, Chris Godden, over a decade ago and they now have two big, loveable, rambunctious, spoiled dogs (Abigail and Penny). Godden loves to run with her dog, Abigail, she is an avid (or obsessive) non-fiction reader and shows her affection by baking way too many sweets or cooking a good meal. She has been known to sing (privately) and enjoys listening to all genres of music but particularly loves jazz, blues, soul and R&B. Godden continues to devote time to community projects through her role as Board President of Modesto’s historic State Theatre, as well as her husband’s car dealership and their deep commitment to philanthropy. Godden has come to value this community greatly. Growing up in downtown Modesto Jessica started going to the symphony at age 5, took part in the Modesto Performing Arts Girls’ Choir, and was part of a World Champion Winter Percussion ensemble. She knows first-hand that Stanislaus County has so much to offer its residents, including the many wonderful people and organizations here. She is honored to get to play a leadership role in any of it.
EDUCATION
Godden was born and raised in Stanislaus County. She is a graduate of Johansen high school. She didn’t have what some might call a traditional path to her career. Out of high school, she worked for over 15 years in the automotive industry. Beginning as a part-time file clerk in the business office of Modesto European (currently Mercedes-Benz of Modesto), JGodden quickly fell in love with the business and looked for every opportunity to learn more. Working her way from file clerk to the reception desk in the Service Department, to Warranty Administrator and finally Dispatcher. In March of 2011 Jessica became the Service Manager for Modesto Subaru where she helped to build the brand and franchise for the next several years, winning numerous customer service awards along the way. FEBRUARY 2022
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EDUCATION FEBRUARY 2022
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CLASS OF
2022
EDUCATION
Modesto Chamber of Commerce Proudly Presents:
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Juan Alanis Stanislaus County Sheriff’s Office
Christina Alger City of Modesto
Ryan Amaral Modesto Junior College
Samantha Christensen E. & J. Gallo Winery
Fallon Ferris Modesto City Schools
Maria Garcia Graceada Partners
Betty Gay Art Educator
Veronica Hernandez Modesto Nuts
Erica Inacio Stanislaus County Chief Executive Office
Adam Konrad Community Hospice
Adolph Lopez Stanislaus County Workforce Development
Damian Martinez Stanislaus County Chief Executive Office
Tahmirah Mecca Stanislaus Community Foundation
Tarn Mensinger American Lumber Company
Christine Reyes-Muhammad San Joaquin Valley College
Shane Saunders Mocse Federal Credit Union
MODESTO CHAMBER OF COMMERCE I MODCHAMBER.ORG
Nicolette Shalita Vega Health Plan of San Joaquin
Kelly Tallant Macerich/Vintage Faire Mall
Jennifer Young Mid Valley Promotions modchamber.org (209) 577-5757
City of Modesto Golf Courses – Creekside & Dryden Park Kelly Smith, General Manager / Creekside GC / Dryden Park GC Creekside and Dryden Park Golf Courses are proud to offer City of Modesto residents and surrounding communities two premier golf experiences suited for players of all skill levels.
Dryden Park winds along the Tuolumne River, encompassing mature pines and oaks, and wide, emerald fairways. Both beginners and experts who prefer a more traditional round of golf will appreciate its medium-sized greens guarded by small bunkers. Dryden Park's practice facility has a practice putting green and a driving range. A new clubhouse is currently under construction and will be open to the public with a full-service golf shop and restaurant in early 2023. Dryden Park is one of five host sites for The First Tee of Central Valley, committed to teaching life skills and instilling core values through the game of golf.
The golf professional staff at Creekside and Dryden Park have a combined six decades of golf industry experience and are committed to welcoming everyone to and growing the game of golf and making it fun and engaging for all. Creekside & Dryden Park can host golf outings and tournaments of 16 players or more. The courses offer a wide range of outing and tournament packages and the experienced, well-trained staff are happy to assist guests in planning their events. Creekside and Dryden Park are home to the Modesto Cup and Modesto City Championships. The courses are also proud supporters of local charities and Folds of Honor, a non-profit organization that provides financial assistance to the families of America’s fallen and disabled service members through educational scholarships. For more information and to book a tee time, lesson or golf outing, please visit https://modestogolfcourses. com/. Follow the Modesto Golf Courses on social media @ModestoGolfCourses on Facebook and Instagram.
SERVICE
With three lakes, intricately contoured bunkers, large, manicured trees and narrow fairways, Creekside is a fair test for every club in your bag. Noted for fast, expansive greens, this championship course has appeal to the more experienced golfer. Opened in 1991, Creekside offers a fenced driving range, large practice putting green, well-stocked pro shop and full-service restaurant with a wide menu selection. Creekside was awarded Gold for Best Public Golf Course in 209 Magazine’s “Best of 209 in 2021.”
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Creating Effective Ad Creative Andres Mendez / Director of Marketing, Visit Modesto One of the key aspects of a successful ad campaign is the creative - otherwise known as photo and video. The creative is what tells the story and grabs the attention of your target market. Well thought out and methodical creative is how brands communicate the story behind their products to consumers. Contrary to popular belief, you do not need an expensive production team to execute effective ad creative. Now a days you have everything you need to create photo and video for your ads in your back pocket via your smart phone. You just have to keep three things in mind when executing that creative. First you must ask yourself where this ad will be running and how the content of that specific platform looks visually. Often, we use generic creative and just copy and paste that creative into every digital platform for distribution instead valuing the fact that each platform has specific and unique nuances to its content. Speaking the language of each platform will help you speak to your consumer in that world because the consumer’s mentality is different for each communication avenue. Keeping trends in mind and tailoring your creative to mimic trending content also gives your ad creative a higher chance of resonating with consumers. Second is making sure the creative pops in the feed (of that specific platform) and makes people stop scrolling. Reverse engineering what makes you stop scrolling through digital communication outlets will help you create more effective ad creative. Is it a certain type of photo? A certain opening shot in a video? And down the list of scroll stopper tactics. If an ad makes the consumer stop scrolling, you’ve captured their attention, communicated your message, and captivated their attention Third is the CTA, otherwise known as the Call to Action. Make it obvious what the consumer should do after seeing the ad, or content, using your creative. Be clear, concise, and to the point. Ad creative has evolved tremendously within the digital space and continues to do so alongside the evolution of digital communication. So, pull out your phone, go capture some ad creative, and test often. Next month I will break down the strategy behind selecting the right social media platform to communicate the story of your business.
SERVICE
Please reach out to me, andres@visitmodesto.com, with any questions, comments, and or for tips!
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Fuel a kid’s imagination
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DECISION MAKERS EVERY MONTH
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Oakdale 209-847-3021
Manteca 209-249-3505
Turlock 209-634-9141
