hello! You are welcome into my world...
Manu Chaudhary | http://manu-lastminutework.blogspot.in/
manuchaudhary39@gmail.com | +91 7503858287
Manu haudhaty "THE SUPERWOMAN"
Story of a Passionate, PampereD and Perfectionist Girl
Manu Chaudhary | http://manu-lastminutework.blogspot.in/
manuchaudhary39@gmail.com | +91 7503858287
Hola! My name is Manu Chaudhary. I belong to a group of species very less in number. I am a “Sane Designer�. Being a true owner of myself (since everybody else on this planet has disowned me completely) made me learn how to skydive without parachute. My mind runs at a real good speed, especially when not required. I can imagine almost everything weird and peculiar, especially those which are onerous to explain. I am blessed with a superpower of convincing people. Below are few amazing facts about me. Have a look... # The circuits of my mind basically function both ways. Both the sides of my mind have successfully managed to maintain a balance between their capacities to do wonders. # I am a confused designer who ends up doing the management stuff and enjoys the process. # I am a detail oriented person and loves explaining and elaborating. # I am very much into research and always dig out facts behind everything I do. # I have an urge to read every single book available, and smelling books always makes me feel better. # Apart from being bibliophile, I am narcissist too. I indefatigably love the imperfect: perfect ratio of my own self. # I am a foodaholic person and believes in experimenting a lot when it comes to gratify my taste buds. # I can sit and work with a coffee mug for ages**
**provided someone keeps refilling the mug.
y Manu Chaudhary | http://manu-lastminutework.blogspot.in/
manuchaudhary39@gmail.com | +91 7503858287
E Table of Contents
Think Project 1 Trend Forecast-D’decor
Plan
Create
Project 2 Event Management Manual
Project 5 Trendcraft.com
Project 3 Do DAT (Donate a T-shirt)
Project 6 Branding: Kasuti Embroidery
Project 4 Store Redesign: The Ants
Project 7 Rebranding: City Plus
Improve Project 9 Waste Management
Project 8 Packaging Design: Taj Mahal
Manu Chaudhary | http://manu-lastminutework.blogspot.in/
manuchaudhary39@gmail.com | +91 7503858287
E Let’s Explore
Project 1: Trend Forecast (D’decor) The Fashion Forecast study for D’ DÊcor Spring Summer 2013 trends involved the study of target customer group (TG), followed by trend spotting for the same consumer, taking up a brand associated with the consumer identified and studying in depth about it. To reflect the trends spotted along with forecasted trends for the season Spring Summer 2013 and predict a range for the brand studied.
Methodology Adopted Data compiled through books, Magazines, Blogs and Websites. Books Referred: 1. Promostyl 2012 2. The trend forecaster’s handbook by martin Raymond Websites: 1. www.wgsn.com 2. www.ddecor.com 3. www.vogue.in
Brainstorm Sheet
Brand Board
A roadmap has been designed for entire research process which covers all the basic and necessary studies. Secondary Research, Primary Research, observations and survey has been compiled all together.
PROFESSION
TARGET CUSTOMER STUDY
INCOME GROUP Below 2 Lakh
Service 28%
Home Makers 58%
Service
2-5 Lakh Above 6 Lakh
Business 14%
Business
5-6 Lakh
Home Makers
Below 2 Lakh
2-5 Lakh
5-6 Lakh
Above 6 Lakh
58% women are home makers
Highest income group is above 6 Lakhs
BRAND CONCIOUS
AGE GROUP Below 25 10%
No 32%
25-35 20%
Above 40 46%
Yes 68%
Primary research has been conducted through questionnaire filled by a group of 50, within the TG and by one to one interaction, observing their personality, choices, places they hang out, things they buy etc.
35-40 24%
Yes
No
Below 25
25-35
35-40
Above 40
68% women are brand concious
46% women are above 40 yrs
PRINTS
PERSONALITY
Floral 12%
Minimal 33%
Bright
Traditional
Bright 15% Traditional 10% Bold 6%
Geometric 24%
Floral
Impulsive Buyer 17%
Bold
Geometric
Minimal
33% women like minimal prints
Bold 11%
Classy 24%
Minimal 48%
Classy
Minimal
Impulsive Buyer
Bold
48% women have minimal personality
Survey was conducted on the basis of questionnaire
Trend Spotting The trends were observed specific to the client group identified by searching the magazines they study, the stores they visit, the places they eat at, the movies they watch and visiting the store followed by the competitive stores. The trends were observed both in categories of home furnishing and in general, to get the clear picture of client’s needs and demands.
Highest Selling Brand: D’decor
Highest Selling Fabric: Blends & Jaquard
Highest Selling Prints: Floral
Highest Selling Products: Bedspreads
Client Board
Classy | Independent | Open minded | Techie | Enthusiast | Sophisticated | Social | Women | Young
Based on the research conducted on people dwelling in Bangalore, it has been concluded that most of them were located near Koramangala and Indira Nagar. Majority of Target Customer were women and others made decision influenced by women. The age group was 30-35 years, independent home makers, whose priority was her house. Well educated, conscious about her social image, read books in her free time. Their family income group is 20-50 lakh per annum. Based on the conclusion, a board has been made to showcase the lstest and current trends. Keywords denote what is in trend.
Theme & Range Forecast
The forecast story is inspired from WGSN forecast- Wonder Lab: Science of luxury. The story talks about going back to nature, scientifically and by embracing innovation. Science of luxury explains the empowerment of technology in all aspects of our lives including fashion. The colors predicted are metal colors like coppers, rusted greys. Also, it predicts more organic forms, related to nature. It is a rare combination of chemistry and biology. The ascent colors predicted are shades of blue and red.
The Range: The trends forecasted for D’dÊcor Spring Summer 2014 are hexagons inspired from benzene structure and arranged as nuclear fission; the organic amoeba arranged as pixels; three dimensional tree knots; the foliage arranged as creepers, three dimensional prints of shadows and foliage; abstract natural flowers and creepers in metallic shades.
Project 2: Event Management Manual Big leap is an award ceremony planned and executed to praise and celebrate the achievements of employees of DLF Pramerica. Objective of the project was to plan and organize an event (Award Night) and later on compile it as a case study. Convert the compiled case study into a manual which could be referred while planning and executing an event by keeping track of the data and other information required on or before an event.
THE DESIGN PROCESS
RESEARCH Why Manual? What is Manual?
DESIGN
CONCEPT
CRITERIA
BUILDING
Manual Conceptualization Event Conceptualization
Experience Design Marketing Strategy
DESIGN
SPECIFICATION
SAMPLING
FINAL
PROTOTYPING
OUTCOME
Material Exploration
Event Manual
WHAT?
WHY?
HOW?
# EM manual is a tool used by teams of volunteers who organize and deliver the event.
# 70EMG needs the Event Management Manual to make the execution & planning of event well organized & well documented.
# Primary research has been conducted through case study, which was a live project on which I worked from briefing, conceptualization, planning and visualization till the production and operation.
Dimensions (Set & Marketing collaterals)
# It is a master document, which is produced to assist and guide the team while planning, conceptualizing or executing an event. # This guide clearly outlines the key components and management structure for an event. The guide is full of practical advice and tips, presented in an accessible and user-friendly format.
#Manual can be used as a reference material for those who do not have complete knowledge of the terminologies used in the process of event management.
# Secondary research has been done through various books and internet.
EVENT
CONCEPTUALIZATION Event
Brief
Event Details
Physical Requirements
Invitations
(Book your date)
Event Marketing
Services Provided
Giveaways
Once the event has planned, a manual has been compiled which has all the important aspects that has to be covered while planning and executing an event. Also, a case study has been complied in the manual for reference.
The Set & Marketing Collaterals
Electronic Direct Mailer (Book your date)
Dimensions of the hall
Visual Identity
Reception Standee Design
Medals as giveaways
Blue color of the collaterals was suggested by the client. Singapore skyline has been used to create a look and feel of an event taking place abroad. Keywords such as enthusiasm, victory, faith, passion attitude etc. have been used since the event is an award ceremony.
The Set & Marketing Collaterals
Branding Panel: 8’ (W) X 11’(H)
Backdrop: 36’ (W) X 9’(H)
The Set, DLF Pramerica, Singapore
Standee, DLF Pramerica, Singapore
AV Screen Panel: 11’ x 11’
THE MANUAL
After working on the project, manual has been compiled based on the learning. Manual covers all the important aspects learnt during the process. Manual has been designed to fulfill the requirement set on the initial stage. The manual would assist, guide while planning an event. Manual also has a checklist attached in it along with all the important contact details. It can be used on and before the day of event as can be referred as a compilation of case study.
EVENT MANAGEMENT
A reference while Planning and Executing an Event
Project 3: Do DAT DAT is a conceptualized event in which people will be encouraged to donate their T-shirts to those who are in need. A mobile vehicle will be going around the city collecting T-shirts. We were supposed to Plan, Conceptualize and design the whole experience.
Planning Mapping & Conceptualizing Route Map: The vehicle will be going around the city at 8 places to collect T-shirts in 2 days. Entire route map has been planned and conceptualized. Timings and places were mentioned in a pamphlet.
Visual Identity
Event Marketing
Poster designed for the Event
Full Page Newspaper ad designed for the Event
Project 4: Store Relayouting (The Ants) Project Brief: To take up a standalone store on 100Ft road, Indira Nagar, Bangalore and propose the store design display, keeping in Brand Personality and Brand Image. About The Brand: The ANT is a registered as a Public Charitable Trust, based in Assam. Vision: A peaceful world where there is love, respect and dignity for all. Mission: To work towards sustainable and holistic development for rural and poor voice less communities mainly in the northeast. Core values: non-violence; truth; honesty; humility; trust and love.
Existing Store
DESIGN methodology Brand & Store Study
Mood Selection & Texture Development
Re-layouting of Store Planogram Design
Prototype of Redesigned Store
Mood Boards
Texture Development
Earthen (Selected)
Crystal
Harmony
Splash of Saffron
Keywords: Rough, Earthen, Symmetrical
Store Layout Redesign All Dimensions are in feet. Scale : 0.5cm = 1 inch
3
6
12
3
2
2
G
H
K
4
4
Trial
E
Room
20
I
J Restroom
F
C
2
2
2
5
10
4
Corner Display
A
Window
D
Stairs For 1st Floor
Wooden Fixtures
B
Nesting Tables
13
8
Cane Furniture
A
Entrance
Existing Layout
Planogram Required
Planogram Design Planogram C
Planogram AA Planogram
Planogram B
Planogram DC Planogram
10
3 2
2
The ants
1.5
5
2
4
5.75
2.5
2.5
3.5
2.5
10
1.25
1
Wooden Drawers and shelves
1.5
Wooden table 2
Wooden Drawer
5
Same texture as planogram A (ants crawling)
Cane Floor Cushions Wooden Bed Wooden Rack
Texture- ants crawling
All dimensions are in feet
Billing Counter
All dimensions are in feet
Ceramic Section
Planogram F
Planogram D
Planogram E
Home dĂŠcor section
Planogram F
6
FAIR TRADE The action north east trust has made a weavers organization called Aagor Daagra Afad. ANT is an innovative organization, which combines the creative knowledge of rural India and helps the artisans in achieving the status they deserve.
6
1
2
Trial Room Extension
Glass Window
Planogram K
6
2.5
Apparels
All dimensions are in feet
Prototype of Redesigned Store
Prototype of Redesigned Store (Top View)
Project 5: Trendcraft.com Trendcraft.com is an online shopping website for all those who possess endless love towards handmade stationary products. Trendcraft.com has been especially designed for the bibliophiles and arty people. On Trendcraft.com you get a variety of stationary products such as Diaries, Bookmarks, Book covers, Folders, Cards, Kits, personalized stationary and a lot more. Trendcraft. com has a major target customer group of College going students and professionals who value handmade products. USP of the brand is the quality of their handmade products and personalized handmade stationary they provides.
Methodology of Research SECONDARY RESEARCH
PRIMARY RESEARCH
A research on current e-commerce websites selling stationary products, such as flipkart.com, amazon.in, stationeryshop. in, letternote.com etc. has been conducted.
Primary research has been conducted through questionnaire. It has been concluded that there is a huge demand of handmade stationary amongst youth as well as professionals. Keeping in mind the target audience, rest of the things were planned.
It has been observed through secondary research that none of the website is selling handmade stationary products.
On the basis of conclusion, a roadmap has been planned. Keeping in consideration both client and customer a website (Template) has been designed.
design
PROCESS
Coding**
Research
Project brief
Promotional Strategy**
Brand Identity
Survey & Analysis
Website Design
Packaging Design**
Maintenance**
Brand Launch**
Experience Design
**Coding, Packaging Design, Promotional Strategy, Brand launch & maintenance were not a part of project brief given by the client
From where do you buy stationary products
Do you buy stationary products on a regular basis? Yes 30%
Shops 35%
Based on the brainstorming, a survey has been conducted through questionnaire within a diverse group of students (majorly college going students), professionals & homemakers.
Online 65%
No 70%
Yes
Data Analysis of Survey Conducted
No
Shops
70% People buy stationary products on a regular basis
Do you like buying handmade products?
Online
65% people buy stationary online
Will you buy handmade stationary? No 20%
No 45%
Yes 55%
Yes 80%
Yes
Yes
No
55% likes buying handmade products
How much can you pay for a handmade diary? 300 & above 30%
100-200 30%
100-200
200-300 40% 200-300
No
80% would like to buy hanmade stationary
Do you think there is a need of an online handmade stationary brand? No 20%
Yes 80% 300 & above
40% would spend 200-300 on a handmade diary
Yes
No
80% support the need of handmade stationary website
Survey was conducted on the basis of questionnaire
Framework for Website
1. Home Page Layout
2. Product Categories Page Layout
3. Product Details Page Layout
4. Shopping Cart Page Layout
Brand Identity
Brainstorming & Concept Sketching
Digitalizing the sketches
Final Logo Design & Explanation
Web Page Design
Home Page with Banner 1
Home Page with Banner 3
Home Page with Product Range
Home Page with Banner 2
Shop Page with Product Categories
Footer
Project 6: Kasuti Embroidery Kasuti is a traditional form of embroidery practiced in Karnataka. Kasuti work which is very intricate sometimes involves putting up to 5,000 stitches by hand and is traditionally made on dress wear like Ilkal and Kanchivaram sarees. Gradually, Kasuti is becoming scarce and losing its identity. Objective of this project is to promote Kasuti embroidery. In order to gain a better understanding, we spent 7 days with the artisans who still practice Kasuti in Dharwar village, Karnataka.
A week with the artisans
Hubli Village
Kachcha Houses of Artisans
Women Practising Kasuti
Fabric Manufacturing
Embroidery
Stitching
Brand Identity
Brainstorming
Motifs
kasuti Pantone 210 Approved logo
Pantone 315 Motifs
After spending a week in Hubli, a small village in Dharwar Karnataka, and understanding the lifestyle of people of Hubli, Kasuti embroidery has been promoted through various channels. My task was to design a set of collaterals for ministry of textiles promoting the embroidery. Below are the collaterals.
Anand Sharma Ministry of Textiles Udyog Bhavan, New Delhi 110011 Ph. 011-23061338/18/14
k asuti
k asuti
anand sharma Ministry of Textiles Udyog Bhavan, New Delhi 110011 Ph. 011-23061338/18/14
Visiting Card
k asuti
Anand Sharma Ministry of Textiles Udyog Bhavan, New Delhi 110011 Ph. 011-23061338/18/14
Envelope
“every stitch counts�
Letterhead (A4)
k asuti
Bookmark
k asuti
Mouse Pad
The Display
Project 7: Rebranding Project brief is to redesign the branding strategy of City Plus- a tabloid newspaper by Jagran prakashan and to increase its readership.
Challenges Dainik Jagran is an old newspaper and has a huge amount of loyal readers. People consider Dainik Jagran as a synonym of newspaper, must not hurt their sentiments by any drastic change in design. Regional & Cultural differences. No inclination towards any religion or culture. City plus, being the first English newspaper of Jagran Prakashan lacks in terms of branding and positioning. City plus does not have a good readership.
Conceptualization of Brand Image
Brand Study Challenges Brainstorming
Doodles
Brand Identity
Stationary Illustrations Design
Pantone 185C
Pantone 402
Approved logo
Illustrations
Rebranding of city plus has been planned keeping in mind the brand image of Jagran Prakashan and readers of city plus. Since city plus has all the gossips, news and information of the localities, It has been positioned as a newspaper with casual yet a professional Image. It depicts the playfulness of city life as well as the professionalism at the same time. Red color denotes Indian-ness and grey denotes subtle and sober personality of readers.
Branding Collaterals
MR. G.K. Sharma
Editor Cityplus Bangalore Jagran Prakashan Ltd
Visiting Card (Front)
Visiting Card (Back)
MR. G.K. Sharma
Editor City plus Bangalore Jagran Prakashan Ltd 1215A, Mittal Tower, MG Road, Bangalore | Contact:-080-2595447, 25586596, Fax:- 080-25595448
Envelope
1215 A , Mittal Tower, MG Road, Bangalore | Contact:- 080- 2595477, 25586596, Fax:- 25595448
Letterhead (A4)
Set of collaterals (Letterhead, Visiting Card and Envelope) are designed for Jagran Prakashan. Collaterals have been designed keeping in mind the brand image in which I want my target audience to perceive the brand. Illustrations have been used to depict a modern and playful city life.
So what is it that you don’t know?
Cosmopolitan | GOSMOPOLITAN | Metropolitan Published from Bangalore, Delhi/NCR, Hyderabad, Mumbai, Pune For more information log on to www.jagrancityplus.com
Full page newspaper advertisement
Full page magazine advertisement
Project 8: Packaging Redesign Brief of this project is to redesign the packaging of 250gm Taj Mahal Tea.
Existing Packaging Design Blue glossy surface Aroma lock Cuboid in shape Floral Motifs used Color Palette: Blue, white, golden
Objective is to redesign the packaging, shape, color palette, look and feel of the product. Inspiration has been taken from the Taj Mahal (Monument). Mughal motifs have been used in repetition.
DESIGN
process &
INSPIRATION BOARD
CONCEPT
DEVELOPEMENT
MOTIF DESIGN
INSPIRATION
Inspiration Board
Keywords: Exclusive, Monotone, Elite, Pattern
Concept Board
TEA
CARDS
PACKAGING DESIGN
Motif Design & Development
Tea Cards In the 1950s and 1960s, packets of Brooke Bond tea included illustrated cards, usually 50 in a series, which were collected by many children. Most of the series were wildlife-based, historical subjects, such as ‘British Costume’, ‘History of the Motor Car’ etc. The inclusion of these cards in packets of tea ceased in 1999.
These tea cards have been redesigned keeping in mind the customer. Redesigned tea cards have been targeted to youth. These cards can be used as a messenger card as well. Tea cards are illustrated cards with quotes related to tea written on them.
Redesigned Tea Cards Great love affairs Great love affairs start start with with Champagne andwith endstea. with tea. Champagne and ends
cuprepresents of tea represents an Each cupEach of tea an imaginary imaginary voyage.voyage.
TAJ MAHAL
Packaging Design
Typical value per Typical contribution per 100gm of product 100ml of prepared tea* Energy (kcal) Protein (g) Carbohydrate (g) Fat (all types) (g) Cholesterol (mg) Vitamins (mg) Minerals (mg)
120 19 9 Traces Nil Traces Traces
Nil Traces Traces Traces Nil Traces Traces
*Made from 2g of tea in 100 ml of potable water. Does not include values of added milk and sugar
NET WEIGHT:
Richness and unique taste of Taj Mahal gives you a unique taste. I have been chosen for you carefully from a thousand teas just to give you an exquisite aroma. Enjoy it with fresh boiling water or milk. For a traditional cup of tea , add masala to it. It is vacuum packed for maintaining the freshness.
If there is something, which makes a cup of Taj heavenly, it is its aroma, which is why we use the unique aroma lock pack. Tea masters handpick the most aromatic leaves for Taj, after going through a thousand tea leaves and the aroma lock pack seals shut the magic of this Taj Aroma! Open the Taj aroma lock pack and you will get a whiff of its exceptional aroma. Whiff of its exceptional aroma. It takes you on a sensorial journey of experiences, to which you would raise a toast and say Wah Taj
TAJ MAHAL
250g
WITH
MRP Rs. (Incl. of all taxes)
After all, it’s just not another cup of tea.
CONTENTS: PKD:
Aroma Lock Pack
CODE No: BEST BEFORE TWELVE MONTHS FROM PACKAGING Please keep in dry airtight container after reopening the pack.
T
NUTRITIONAL INFORMATION
Tthe art of retaining exceptional aroma
Since 1869 Brooke Bond’s specialists have selected tender leaves from the best gardens to scientifically and ceremonially bring nature’s gift to you. Tea is expertly tasted, graded and perfectly blended in the unique Brooke Bond Tea Excellence Center to cheer your senses in all moments of life.
Prepare with fresh boiling water/milk Tea Cards Inside
International dietary guidelines recommended a limited intake of saturated fat, sugar and salt (sodium). This product is in line with these guidelines.
TAJ MAHAL Ssmell, Ssee and Ssavour the unique Ttaj experience Taj is not just another cup of tea! There is an art of retaining the exceptional aroma that separates Taj and makes it “one in a million”. That’s why there is a special way for having a cup of Taj Mahal. You can’t just drink it; you have to experience it with all your senses. First pause and smell its exceptional aroma, then raise the cup and see its exquisite color and then as you take a sip and surrender to its flavor, you will surely go...
WAH TAJ!
Shape chosen Cube
Motif Selected
S
Color Palette Chosen
S
Product Shoot
New Packaging Design White matte finished surface Square shaped box Repetition of motifs inspired from Taj Mahal (Monument) Aroma lock Color Palette: Brown (dark) and white
Project 9: Waste Management Objective of this project is to reuse and recycle plastic bags and trash bags to make something which can replace plastic bags.
WHAT?
Each year, an estimated 500 billion to 1 trillion plastic bags are consumed worldwide... That’s over one million plastic bags used per minute... An average family takes home almost 1,500 plastic shopping bags a year‌
Scientists estimate that every square mile of ocean contains about 46,000 pieces of floating plastic... Plastic is becoming highly toxic poison to marine animals which frequently consume its particles... Plastic bags can take up to 1,000 years to break down, so even when an animal dies and decays after ingesting a bag, the plastic re-enters the environment, posing a continuing threat to wildlife...
Packaging now accounts for 1/3 of all household waste...
Why do people use Plastic bags in India? USER Provided by retailers
RETAILER No Alternative
No Alternatives
On Customer Demand
Convenient Convenient
96% users use plastic bag because it is convenient
84% retailers use plastic bag because it is convenient
HOW
to reduce PLASTIC
Collecting Used Plastic Bags
Material Exploration & Swatch Making
Idea is to figure out the reason behind people using plastic bags. A survey has been conducted in the kirana stores, shopping complex and hypermarts to understand two basic questions. 1. Why do users/customers prefer using plastic bags? 2. Why do retailers give plastic bags to customers?
After understanding the reason behind consumption of plastic bags, a strategy to reduce and reuse plastic bags was planned out. All the used and crumbled plastic bags and trash bags were collected, cleaned and converted into yarns. Then the yarns were used to design a hand bag which could be used as a shopping bag as well. The bag made out of plastic bags is strong and can hold comparatively more weight than plastic.
Product Design
Survey was conducted on the basis of questionnaire
Hand Bag
E SKILLS
Bask in Wilderness
A splash of colors used in drapes and scarves which radiates energy and freshness in a wild, natural background.
Kisam Kisam k hai Gubbare
A burst of colors with lots of colorful balloons in the background supported with playful expressions.
Beauty and the Box
Fantasy meets geometry! Lots of frames and boxes in the background with a fun filled, dreamy atmosphere.
Illustrations- Delhiscape Dilli Dilwalon ki: After completing my graduation from NIFT Bangalore when I came back to Delhi, I experienced it with a complete different perspective. Once I became the part of that flock of people who wakes up early every morning with no particular plans but to go to the office I realized that life is tough in Delhi. Getting inspired and based on my observations, I made a few illustrations on Delhi and Delhiites.
Aa Ba il
r a a M
Mujhe
Delhi 10
ali G i l loge a a h C a r a g a Pa ranthe W N i n i a aroj y i a S Bh ay ee! ! Dilli ar Nimb z a N u
H
e r kh a N Tere ore o t a Bh e l o Ch j n a G r a h Pa
I
t is no
D
Matroo Da Dhaba
gaon r u G PS -
illi
e p p a Golg Rikshaaa.
Bargaining