B usiness Design
Per piece
cost analysis
& Development
OBJECTIVE
THE DESIGN
To increase the sales of Ashok Paan House (Paan shop) by 10 times, therefore resulting into 1.5 times increased profit.
process & flow Understanding the business and applying conventional existing business models. Analyzing the business models applied and going back to the root level of problem and again to find out and work upon the behavioral patterns.
Per day 200 paan
Per piece 20 rupess
Profit share 60 percent
Design intervention: redesign a new
concept of consuming paan.
Cost price of each piece of PAAN
Objective of
the project
Understanding
the business
Applying
business models
Understanding the consumer
Designing
experience
APPLYING business model
2
1
Business to business model approach allows the client to expand the possibilities into other domains and to serve the potential customer. Paan will be distributed to various nearby restaurants and shops on higher profit.
Service bundle approach helps customer to expand the horizons of his business and enter new business possibilities which further helps him into the existing business.
RESULTS concluded
UNDERSTANDING the consumer behavior
Dwelling deeper into the subconscious mind of consumer, looking for why they do what they do/don’t do?
People were selected randomly within Ahmedabad and three groups were made.
Consume paan out of habbit, feel of chewing/mouthfulness or Consider paan as a sweet dish
Ocassionally consumes paan Ocassionally consumes paan
Does not consume paan
All 3 groups were shown a paan and were then asked to rearrange 5 pictures given to them (keeping paan in mind) based on the ranks they give to the images from high to low. This explained their reasons of consuming/not consuming paan.
2
3
4
5
ORGANIC PAAN with added benefits
INGREDIENTS Consume paan as a mouth freshner or when craving for something sweet (usually after food), but dislike speaking in public with their mouth full and red lips
Does not consume paan
1
to serve all
Regularly consumes paan
Psychological experiment
Regularly consumes paan
Design
Consider eating paan as a bad habbit, relates it to addiction, unhealthy and unhygenic habbit.
- Saffron in Paan Imparts fairness and glow to skin Effect On Central Nervous System - Schizandra in Paan Has anti-ageing properties Antioxidant and anti-inflammatory - Phyllanthus emblica Has anti-hairfall properties Good for improving eyesight & skin