Secured THIRD PRIZE in Toshiba-NID Collaborative Project, Bangalore, India
SMART CABINS PHYSICAL
Manu Chaudhary Strategic Design Management’ 14 | National Institute of Design
Project Co-ordinated by Toshiba Corporation Principal Office, Japan
Project Brief
Proposal should be Technology driven, based on Prevention & Health Promotion.
Keeping track of and predicting individual’s health conditions to reduce disease risk.
Promotion
Based on research in India, propose a new Product, Service or Business design that fits local Indian needs.
Prevention
1 Offering a safe living environment to assist people in monitoring their health.
Technology
2
Who is the
The product or service must be technology driven and advanced.
USER Urban Urban Population
Rural
Corporate Employees Disposable Income
Education
Connectivity
Acceptance to change
Technological Know-how & Usage
Bankers Executives Consultants Managers
3
ACTIVITY MAPPING [A day with the User]
Hi! I am Suraj, 45 years old. I work in a US based MNC
I drive to my office daily at 8:00 AM
This ultimately disturbs my family life
My work efficiency has reduced over a period of time
At the age of 45, I suffer with Chronic headache,Backache, High Blood Pressure & Cardiovascular Diseases
And start working, sitting inside my cabin
By the end of the day work pressure increases
By afternoon, I start feeling fatigued
4
RESEARCH
[Primary & Secondary]
78%
50%
employees sleep less than 6 hours
employees have excessive work pressure
Unclear & Conflicting job expectations
Secondary RESEARCH
56%
71%
Increased fatigue due to work pressure
No1
increase in absenteeism damage in business productivity
employees have stress related diseases
Lifestyle risk factor of Indian employers
38%
Avoid taking responsibility
31%
Falls sick and takes leave
13%
of Indian employees are engaged at work
loosing sleep worrying about their jobs.
employers ready to invest for employees health
90% Reduced work efficiency
employees have chronic headache & backache
Work-Life balance issues
primary
RESEARCH
2015 Stress has become a silent killer
Building habits of consuming alcohol, tobacco etc.
40%
Top 3 reasons for STRESS
38% 38%
Work-Life balance issues
PHYSICAL & MENTAL health problems
Inadequate support system & environment
SOLUTION?
(among corporate employees)
Unclear & Conflicting job expectations
STEPS TAKEN TO ENHANCE WORKPLACE ENVIRONMENT ENHANCING WORKPLACE ENVIRONMENT Flexible Timings
Yoga
Awareness Campaigns
Fun Zone
Contribute to / Reduce Employee Stress
? Gym
Anti-stress Space
Written Guidelines
Still not working
Needs effort
Needs time
Managing stress becomes DIY
HOW?
Someone cares
WHAT IF?
SMART CABINS
A friend is there for you
becomes effortless & Time saving
Smart and evidence based system
Tailored to personal habits, history & needs
Contributing to mental and physical health
We nudge people to use facilities
SMART CABIN KIT
A robust ecosystem which pro actively monitors and solve PHYSICAL & MENTAL health issues of employees in the office premises.
+ Ready to install kit comprising of 3 things
Device 1: Backrest
Measure Physiological Signals (Heart rate, breathing and back posture)
+ Device 2: Table Top
Software
Measure Cognitive Signals (Facial expression recognition & Thermal skin response)
Virtual character guide (Provides de-stressing solutions)
Detects mood Tracks facial expressions and thermal response of skin Benefits: - Doesn’t record videos, only expressions - Friendly looking - Produces no sound/light
Installation Terms & Conditions contract Medical History Profile (one time) Tracks air-pressure fluctuations. Measure heart rate, breathing & posture.
Healthcare Assistant
- A character to assist and guide
Small device attached to save & transmit data. Benefits: - User is not required to wear anything. - Universal design.
NOT IN CABIN? Automatic detection through Radio Frequency Identification (RFID)
Regular health check-up (Prevention approach)
How it helped Ranjan
Someone to take care, always!
After installing TOSHIBA Smart Cabin
NOW...
Whenever Ranjan feels stressed
Happy, Stress free & Healthy lifestyle.
Let’s take a break! Yes/ No
MUSIC
Smart Cabin detects it all
Improved performance & engagement towards his work.
Character pops up with de-stressing options
VIDEOS
GAMES
CHAT
WALK
Since the software is linked with office communicator, It doesn’t disturb the user in meetings, group discussions etc.
If the readings differ too much, or the user is constantly avoiding the treatment, an appointment (Online/ In person) will be booked directly with the concerned doctor based on the results of readings captured.
Business Model
Manufacturer
No maintainance cost
Benefits
Increased reliability of user (Entering into market through well known players)
New market opportunities
B-B B-B-C Benefits
Increase in clients New business opportunity More number of consultations and insurances
Seller (Private players of healthcare indutry)
B-C
User (Corporate Organizations)
Benefits
6
Happy & healthy employees Less leaves, Increased productivity Increased profit of organization
Stay Happy, Stay Healthy!
Thank You!