Brand Manual
NU
MA
All rights reserved. No part of this manual may be reproduced in any form, except for the inclusion of brief quotations in review with permission from NUMA creative space.
Printed & published in, Bogotรก, Colombia
Content Copyright NUMA, Colombia 2017
LOGO AND
BRANDING GUIDELINES
Brand Manual This brand manual is a set of guidelines to avoid the missuse of NUMA creative space, identity. Any designer of company using the NUMA´s logo and branding must follow this guidelines to maintain harmony and structure in all NUMA´s, communication forms.
Content Introduction ............................................................................................................................
Visual Identity ......................................................................................................................
Stationary
Applications
Contact
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New . Updated . Meaningfull . Achievable
INTRODUCTION 9
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ABOUT NUMA VALUES
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ABOUT NUMA NUMA, was born due to an urge to contribute to agricultural and variety design, in order to solve and help different needs of people. Due to it´s natural and social background, NUMA focuses it´s designs in people whom are interested in taking care of our resources and traditions. This is a company full with creativity and innovation in the search for global recognition and status. On the other hand, our designs will always be achievable to every costumer and it will try to fit the client´s needs instead of our own thoughts. We will take care of your opinion and thoughts about our and your design, in order to give you the best experience and final product.
Introduction
Introduction
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VALUES NUMA, has 4 important values along the process of design with a costumer. First, our designs will always be New and innovative in order to make your company or product, something every single person admires and wants to get in touch with. We will never use another creative design to fullfill the clients needs. Second, NUMA is a company who wants to stay Updated to the world´s changes and constant creations, in order to keep our design fresh and modern. Third, we will do our best to make every design Meaningfull in society, to create a positive impact in our world and contribute to different social and enviromental issues taking place nowadays. And finally, we want every person that wants to get intouch with us to be able to do it, without any economic barrier, that´s why this company is Achievable to every costumer.
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VISUAL IDENTITY
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OUR LOGO LOGOTYPE SYMBOL TYPOGRAPHY CORPORATE COLORS LOGO CONSTRUCTION ACCEPTABLE USAGE NON-ACCEPTABLE USAGE
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OUR LOGO NUMA´s logo was created based in the goddess of agriculture, fertility and crops, named Ceres, she´s the woman who controls every single aspect of new birth and wealthyness of a living thing. Her signature symbol is wheat, because it has a meaning of fertilization in the world. She uses a crown of wheat and she is always represented as a flawless woman. That´s why our main symbol is made of a wheat structure and several colors that represent different values of this special design company. It´s name comes from the combination of the owners nick name “MANU”, its backwards to create a more original and cause an important impact in our costumers. We dont want to be restricted to a special field in design, except from agriculture, and thats why we want to solve every idea or problem the client has in terms of creative design.
About the logo
Logo breakdown
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LOGOTYPE
SYMBOL
The logotype is based in the word NUMA and its special field of creations. NUMA comes first and it has more impact due to te fact that its the company name and it needs to be in the costumers mind constantly, in order to create a more pleasant experience.
The symbol of NUMA is a wheat made structure conformed by 7 different colors and it can be used only in the special forms specified further ahead.
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Logo construction
PROPORTIONS The symbol´s proportions is based on 2 circles intersecting in order to form a singles wheat leave. Also it has a transparency of 36% in order to give focus in everysingle leave of wheat. The logotype is formed using the gold ratio principle in order to give the viewer a more pleasant perspective of the logo and avoid any disturbance.
Logo breakdown
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LOGO CLEARSPACE The logo clearspace is made by using the U from NUMA, order to give the company who is using the logo a more certain way of using the logo in different applications, such as the letterhead or a receipt. It has an X indicator to use a square delimitant for the edge of the paper.
5/2 X
x
9X
Typography
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ABCDEFGHIJKLMNOPQR S T U VW X Y Z 1 2 3 4 5 6 7 8 9 0
H e a d e r Ty p e f a c e
ABCDEFGHIJKLMNOPQR STUVWXYZ 1234567890
Subtitle typeface
ABCDEFGHIJKLMNOPQR STUVWXYZ 1234567890
B o d y Ty p e f a c e
Fa s h i o n f e t i s h l i g h t
Rough Notes Sample
Gill sans
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Corporate colors
R= 164 G= 24 B= 69 C= 24 M= 99 Y=51 K=20
R= 121 G= 97 B= 110 C= 51 M= 57 Y=37 K=25
R= 45 G= 99 B= 123 C= 45 M= 47 Y= 34 K= 20
R= 243 G= 156 B= 48 C= 1 M= 46 Y= 86 K= 0
R= 131 G= 174 B= 179 C= 53 M= 19 Y= 28 K= 2
R= 235 G= 103 B= 74 C= 1 M= 71 Y= 70 K= 0
R= 225 G= 158 B= 150 C= 10 M= 46 Y= 35 K= 1
Opacity= 60%
Opacity= 60%
Opacity= 60%
Opacity= 60%
Opacity= 60%
Opacity= 60%
Opacity= 60%
Eternity
Mistery
Fresh & calm
Creativity
Optimism
Kindness & innovation
Charm
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Usage
ACCEPTABLE USAGE The logo can only be used in two different type of color backgroungs, black and scales of brown, due to the fact that in other colors it can cause different reactions or interpretations. The two color fonts acceptable are white an black for not causing any disturbance with the symbol´s color.
The logo and symbol can be used individually in this specified form, if the user doesnt want to use the logotype, the symbol can be used on its own and it will not loose its characteristics or representation of NUMA´s brand.
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Usage The logo can be used in 3 different grey scales, 1. full black, 2. medium grey and 3. Blur of greys. It can be used in fotocopies or in colorfull pictures.
C=0 M=0 Y=0 K=100 R= 29 G= 29 B= 27 Opacity: 60%
C=0 M=0 Y=0 K=100 R= 29 G= 29 B= 27 Opacity: 60%
GREY SCALE C=0 M=0 Y=0 K=60 R= 134 G=134 B= 134 C=0 M=0 Y=0 K=70 R= 111 G= 111 B= 110
C=0 M=0 Y=0 K=90 R= 60 G= 60 B= 59 C=0 M=0 Y=0 K=100 R= 29 G= 29 B= 27
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Usage
Usage
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NON-ACCEPTABLE USAGE NUMA´s logo can not be used in backgrounds with the same corporate colors of the symbol, because the intention of it and its impact can be different. Also, it can not be used in degraded backgrounds, because its esthetic changes and it doesnt look accordingly to NUMA´s branding.
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Usage
INCORRECT CONSTRUCTION The logo can not be used with different fonts, such as Times New Roman. The order of creative space and NUMA cannot be altered or changed, because its dynamic changes. And finally, the use of different colors, such as yellow, is prohibited, because it doesnt look appropiate to the branding of NUMA.
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STATIONARY
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BUSINESS CARD LETTERHEAD
Business card
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NUMA´s branding card is creative and interactive, you can take out the wheat symbol and the structure in order to form a 3D shaped wheat. Also the rest of the card can be used for drawing and creating new forms of design. It has 3 important aspects of contacting the company, the proffession, number an email of the owner. The specified size is 9 cm long x 5 cm wide. It is printed in recycled paper.
9 cm
5 cm Dise–o Industrial 3182115108 manuelaarroyavematallana@gmail.com
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Letterhead
21.5 cm
For the letterhead format, you have to use the pattern in the bottom par t and on the right top par t the logo of NUMA. The specified size is letter measures and it has to be printed in recycled paper.
27 cm
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APPLICATIONS
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CD Store Shopping Tag Shopping bag Pillow Ipad & Computer Web
Applications
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CD
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STORE
Store Use
Store Use
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SHOPPING TAG
You can find your gift from
near your dreams
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SHOPPING BAG
Store Use
Store Use
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PILLOW
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Ipad & Computer
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CONTACT
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FOR FURTHER INFORMATION Email: manuelaarroyavematallana@gmail.com Facebook: Manuela Arroyave Instagram: manuelaarroyavem Phone: 3182115108
NU
MA
Content Copyright NUMA, Colombia 2017 Manuela Arroyave1 Industrial design Pontificia Universidad Javeriana Elementos de imagen corporativa