GRANADA
Manuel ﾃ］gel Venegas Garcﾃｭa 2ﾂｺ GIAT B
INDEX
HOW GRANADA CONNECT WITH TOURIST? ..................................................... PAGE 3 TO 4. TOURIST OFFICES IN ORIGIN………………………………………………………… ….PAGE 3. TOURIST OFFICES IN DESTINATION……………………………………………….…. PAGE 4. HOW DO THEY GIVE THE SERVICE? ………………………………………………………………… PAGE 5 TO 10. HOW IS LISTED THE PERSONNEL IN A TOURIST INFORMATION OFFICE? ....................PAGE 11. HOW WORK THE TOURIST INFORMATION OFFICES WITH PRIVATE COMPANIES?......PAGE 12.
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HOW GRANADA CONNECT WITH TOURISTS TOURIST OFFICES IN ORIGIN
Spain, such as many countries around the world, has several Tourist Information Offices abroad. Granada takes side in those offices and is promoted within the main information given. It is TourSpain who manage the thirty-three offices that Spain develops in other countries. Now we are going to see the main nationalities in order (by TourSpain´s statistics) that visit Granada and the location of its offices: FRANCE (PARIS) UNITED STATES (CHICAGO / LOS ANGELES / MIAMI / NEW YORK) JAPAN (TOKYO) UNITED KINGDOM (LONDON) GERMANY (BERLIN / DUSSELDORF / FRANCFORT / MUNICH) ITALY (MILAN/ ROME)
Also we are going to see the location of the rest tourist offices abroad in the map:
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TOURIST OFFICES IN DESTINATION
Granada, as destination city, has Tourist Information Offices to help, manage and give specific information or assistance for tourist. LOCAL INFORMATION OFFICE (Plaza Del Carmen, 9)
PROVINCE INFORMATION OFFICE “PATRONATO” (C/ Cárcel Baja, 3)
REGIONAL INFORMATION OFFICE (C/ Santa Ana, 2)
We can find also information point spread all along the city such as: - Albayzin Information Point “Casa de las Chirimías” (C/ Carrera del Darro, 16) - Local Information Point of the Alhambra (Real de la Alhambra s/n) - Local Information Point (Plaza Bib-Rambla) - Local Information Point Puerta Real (Acera del Casino) - Information Point (Corral del Carbón) 4
HOW DO THEY GIVE THE SERVICE Focusing on the three main offices that we can find in the city of Granada, in order Local, Province and Regional, we are going to compare the service that each office give. Depending on aspects such as the information they give, the way is given the information, promotion system, etc‌
LOCAL INFORMATION OFFICE SERVICE
That tourist information office is located as I mention before in Plaza del Carmen, 9, just in the same building than the Town Hall of Granada. It is not really well positioned and not well signposted. If you don´t know about that tourist office is really difficult to find it and it is a negative aspect, because the main important office that the tourist look for is the one about the city they are visiting.
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In here we can find information just about the city of Granada, all regarding the main aspects, attractions, facilities and everything you can need or use in the city .The main points that they use as attractions and tourist are asking for are the Tickets for the Alhambra, Routes through the Albayzin and Sacromonte and all around this places that they can be using. Also you can find a fully completed collection of leaflets about the main activities in time in Granada. It is possible to contact them also by telephone or e-mail. The office is not really modern but is attractive; they have computers for tourists to use it, and a really well system to order the entrance and distribution of the tourists that want to ask for some information. They have a computer to choose their main language to be attended, and each officer has a sign with their names and the languages that they are able to speak.That office promote the city of Granada around Spain and the main Tourist Trade Fairs. The main reason is because Granada has a really huge dependence on tourism, so they do a huge promotion about it. It is used to develop the city and trying to evolve in the market of tourism that is constantly growing and changing. So Granada needs not to be stagnated and look for new markets. Finally mention that this tourist office has a webpage, www.granadatur.com , and has a image with a personal symbol as a brand which represent the city of Granada.
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PROVINCE INFORMATION OFFICE SERVICE “PATRONATO” This tourist information office is located in the street Cárcel Baja, 3. It is part of an ancient building reformed very attractive, recreating the city of Granada in Arabic times. This office is better positioned than the last one, in the city centre too but with a great signposted.
In this tourist information office in the same building we can find the Touristic Police, not belonging to the Patronato but acting as part of the Province services. There, tourist can solve any problem related with legal terms. That´s a great services created by the Province to control and help to the tourist. Also show an image of security and it will help to bring tourists again or new tourist to the destination.
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In that kind of tourist offices are shown information about all the province of Granada, services that we can find in the different areas and towns or cities of it. Mainly are offered activities in the nature, snow or mountain. Also is very well known the Alpujarras and coastal cities that offer the Tropical Coast as a modern and touristic destination. We can see it on their webpage where we can find all the different opportunities and activities or facilities that we have in order to stay in the Province of Granada.
As we can see as in the last office that one also has an image created and its own brand to offer the Province of Granada. We can visit in the next web direction, www.turgranada.es. There we can find information about facilities or services that are sign on the register of the Junta de AndalucĂa. It is a modern office, mixing the ancient building with new technologies. There you can also find the different computers to be used by tourist, and parts of the building that can be used for exhibitions and meetings of tourist. If I should mention a lack is the way they deliver the information, and it is because there is no way to know what languages the officers control or speak. I think it could connect in a better way than the Local one with the tourist; they also have telephone attendance, e-mail or whatever way the tourists connect with it.
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REGIONAL INFORMATION OFFICE SERVICE The last tourist office that we are going to describe is the Regional one who belongs to the Junta de Andalucía; it is located on the street Santa Ana, 2. In my opinion it is the best location for a tourist office, in the hub and with a constantly pass of tourists in front of their doors. Close to the Alhambra or some viewpoints, in definitive close to many of the main attractions of the city.
With a nice façade it attract tourist in a really direct way. Also as part of the belonging to the Junta de Andalucía this tourist information office must have in the door the symbol of the Junta de Andalucía that show it is part of the red of offices. To be part of that red the different offices must be sign on it.
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They main aims are to promoted and develop all the Regional area of Andalucía. The facilities, destinations and attractions that offer Andalucía as a unique destination for tourist that visit our Region. The information given is very different, improving the sun and beach, cultural and nature tourism for that reasons are really well know Andalucía. They way they give the information is as similar the other offices, personally, by the web site, e-mail or telephone, There in the same office we can find some leaflets a numerous number of it that promoted all a complete Andalucía brand. There´s a lack in the office and it is the possibilities for tourist to get or look for the information because there´s no computers or way for them to search information in the office. It is not really modern is more smaller and familiar but with a great and qualified officers. We can contact them by the web site, www.andalucia.org. In here we can find all the same information and even more completed than in the office. Included the opportunity to book what you are looking for.
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HOW IS LISTED THE PERSONNEL IN A TOURIST INFORMATION OFFICE Now we are going to study the specific case of the Local Information Office of Granada and how is listed the different positions in the organism. It will be represented by a vertical chart.
TOURISM DEPARTMENT LOCAL INFORMATION OFFICE TECHNICAL DIRECTOR OF TOURISM ADMINISTRATIVE SECTION
TRANSLATOR S
TECHNICAL EXPERTS IN TOURISM
QUALITY RESPONSIBLE
OFFICERS
ADMINISTRATIVE
OPERATORS OF TRADE
INTERNSHIP PERSONELL ASSISTANTS
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HOW WORK THE TOURIST INFORMATION OFFICES WITH PRIVATE COMPANIES
If we still thinking and using the example of the Local Information Office we are going to see how they develop their job and act with privates companies which want to use the tourist office as a launcher and promotion for its business. The tourist office periodically makes lists of all the different services, attractions or facilities that are assigned to its office. But the tourism offices all around the world don´t have the possibility to offer the information in an objective way. The list is summary in different areas and categories. The next data are a small summary about what you can find it: Hotels and apartments: 146. Hostels, Pensions and Youth Hostels: 86. Campsite: 31. Guided Routes: 37.
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