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Maui Milk at International Trade Shows
After two international trade shows, Maui Milk’s CEO Leah Davey says the company has gained an even deeper understanding of consumer needs, and behavioural trends.
Exhibiting at trade shows is a great way to build brand awareness and to raise a business’s profile in new markets . It’s an opportunity to meet face-to-face with potential customers to start building relationships, so after two years behind closed doors so to speak, Maui Milk were looking forward to connecting with the world once again . In February, the New Zealand Government announced that New Zealanders would be able to return home without having to book a room in Managed Isolation . With this news, Leah Davey hit the play button and the team set off to plan and execute an exhibit at Natural Products Expo West in the US . Natural Products Expo West is a trade show for the natural, organic & healthy products industry and Maui Milk thought it was a suitable place to highlight New Zealand’s finest natural product and superfood – what they believe to be Steve and Leah at Expo West, USA sheep milk . At about the same time, planning was already underway for Maui Milk to exhibit in Japan at FoodEx, their largest international food and beverage trade show . With Japan’s borders shut to international visitors, Steve Farrelly and Leah Davey had already been in What’s next for discussion with New Zealand Trade and Enterprise in Japan who Maui Milk? referred them to a company on the ground there who would represent them at the show . The team is due to exhibit at Vitafoods Asia 2022 in Singapore in September . Currently offering sheep milk powder and products as an ingredient to product developers in the food and drinks industry, Vitafoods Asia is the premium platform Maui Milk’s offering was well received in both markets, with where the nutraceutical, functional food little to no competition in the categories they were targeting . and beverages, and dietary supplement industries come together to source quality “It was great to see and get to know other New Zealand products and ingredients and develop businesses at Natural Products, like Tom & Luke and Taylor Pass solutions which deliver optimal health . Honey”, says Leah . She said she felt extreme pride to be able to represent New Zealand, our agricultural sector, our animals and all This will be the first time Maui Milk is the great people that work our land . entering this market, and they plan to take with them their own For Steve it was his first time at Expo West and the sheer scale of branded products . the event was what blew him away . It is the largest event of its kind with over 3,500 exhibitors and 80,000 attendees . “It’s a super high energy atmosphere throughout the day . From the moment you get there your senses are under attack . . . from the smells of the great tasting food being sampled, through to the loud bands at the end of day networking events . It was a lot of fun and really worthwhile” says Steve .
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Sheep Milk Market Revenue to Surpass USD 8,095.61 Million by 2027
According to a new research study on “Sheep Milk Market to 2028” the industry is expected to grow from US$ 6,129.64 million in 2021 to US$ 8,095.61 million by 2028; it is expected to register a CAGR (compound annual growth rate) of 4.1% during 2021–2028.
The COVID-19 pandemic has a diverse impact in different countries, depending on cultural norms, mitigation efforts, and health infrastructure; and each country is battling the pandemic in its own way . The pandemic has massively affected the dairy industries in different countries, including China and the US, owing to decreased farmgate milk prices, worker shortages, disruption and difficulties in moving milk within the supply chains, increased production costs, and the lack of operating capital . In addition, with the relaxation of restrictions on personnel movement and the lifting of lockdown measures, the global sheep milk market is presumed to witness notable growth in the coming years since people are aware of its nutritious value . Sheep milk contains nearly one-third more energy as compared to cow or goat milk (which makes it a favourite of high-performance athletes) . It also has double the protein and much more of the right kinds of fats, vitamins, and minerals – particularly calcium, iron, phosphorus, magnesium, and zinc, while being lower in sodium . In 2020, Asia-Pacific held the largest revenue share of the global sheep milk market. Steady growth in the middle-class population, coupled with a rise in urbanization in the countries, creates lucrative opportunities for the major market players . Due to the ever-increasing disposable income of the middleincome group population, people are willing to pay higher prices for food products such as sheep milk, which is comparatively expensive than cow milk . Change in consumer preferences for taste, increase in demand for high-protein and high-energy products, rise in requirement for sheep milk from health-conscious consumers, and easy availability of various product variants, are boosting the growth of the sheep milk market in Asia-Pacific .
The key players operating in the Asia-Pacific sheep milk market include Fernglen Farm, Origin Earth Ltd ., Sheep Milk Company Ltd ., and Spring Sheep Milk Co . The key manufacturers are highly focused on developing highquality and innovative products to meet the consumer’s requirements through research & development, technological advancements, and other strategies .
Denmark misusing ‘feta’ name on cheese exports
Denmark has breached European Union law by failing to prevent local companies from making and exporting outside the EU white cheese labelled as “feta”, an adviser to Europe’s top court said in March.
“Feta” has been a registered Protected Designation of Origin (PDO) since 2002 in the EU and can only be produced in Greece according to a set of production specifications . Greece says feta is its cultural heritage because it has made the sheep and goat milk cheese for 6,000 years . The court stated that “by failing to stop the use by Danish producers of the registered name ‘Feta’ for cheese intended for export to third countries, Denmark has failed to fulfil its obligations under EU law” . The CJEU (Court of Justice of the European Union), which will rule in the coming months, follows such non-binding recommendations in four out of five cases .
