Green Arrow Brand Book

Page 1

The Green Arrow logo is made up of a symbol and a custom font. The symbol is a geometric play between a letter G and a rising arrow as a representation of progress. This symbol can be used in conjunction with the typography and also by itself as an identifying element of the brand.

1

Proportions

Minimum free area around logo = x2

2 x2
x1 x2
x1
x15 x2 x2 x2 x8 x4
x2 x2 x2

SOCIAL MEDIA ICONS

3
AQUA OVER DARK BLUE VERSION DARK BLUE OVER AQUA VERSION
APP ICONS
WHITE OVER AQUA VERSION AQUA OVER WHITE VERSION
Variations

PANTONE296c

PANTONEBrightGreenc

Color Palette

C:42M:0Y:22K:0

C:33M:0Y:20K:0

PRIMARY COLOR PALETTE
4
SECONDARY COLOR PALETTE
WHITE
Typography ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
SECONDARY TYPOGRAPHY Proxima Nova Regular
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PRIMARY TYPOGRAPHY Elephant

Stationary

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