Production Team
55 west 17th street ground floor
The LAUNCH NYC production team’s combined experience totals 50+ produced runway shows, 600+ runway photo shoots, and 8+ years of press/media relations • Staley Cook, Art Director and Producer • Charles Beckwith, Technical Director and Producer • Seth Friedermann, Designer Relations • Lion’esque Group, Retail PR • Alyson Campbell, Show PR • Bob Bland, CEO/Founder, Manufacture New York •
Seating for 250 Guests
Backstage and Model Lineup
Media Riser
perfect line of sight to the runway • HD Livestream online, with livestream big screen TVs in storefront windows •
Entrance on 17th Street VIP, Friends and Family Seating
Lobby
backstage views • livestream of runway show on big screen TV
secure entrance to runway • secure backstage access • step-and-repeat • VIP bar
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Retail
Runway
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50-ft long, 6-ft wide state of the art lighting and sound system • available in both runway and presentation configuration
over 1,000-sf of prime storefront exposure • features up to 30 clothing, jewelry, and accessory lines • professionally staffed during operating hours • opportunity for trunk shows • email info@manufactureny.org for more information
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Showroom Backstage and 2nd Floor
hair and makeup • dressing area • lookbook photography studio • additional restrooms •
over 400-sf of space • professionally staffed during operating hours • private designer and buyer meetings by appointment • email info@manufactureny.org for more information •
show packages Runway Show: $7,500
over 4,000-sf of gorgeous space • state of the art lighting and sound system • lighting and audio technician • stage hands • 4-hour time slots •
Complete Show Package: $25,000 includes Runway Show (above), and • Documentary Package • Hair & Makeup Team • Showrunner Team • Press Captain • Volunteer Coordinator • DJ •
a la carte add ons Documentary Package: $9,000
3 photographers (2 runway, 1 backstage) • 3 videographers (2 runway, 1 backstage) •
Lookbook Production: $6,000 •
white seamless background on-site
Photography Package: $1,500 - $3,000
1 camera ($1,500) • 2 cameras ($3,000) • includes editing and retouching within 24 hours •
Video Package: $1,500 - $3,000 •
1 camera ($1,500)
2 cameras ($3,000)
Showrunner Team: $1,500 •
1 head showrunner
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3 assistants
Hair & Makeup Team: $3,000 • •
backstage hair team (lead + 3 assistants) $1500 backstage makeup team (lead + 3 assistants) $1500
DJ: $1,500 •
with public performance music licenses
Press Captain: $750
From the pages of international press to the desks of major NYC fashion executives,there is a passionate conversation brewing- how do we create a New York Fashion Week experience that makes sense to designers, press, buyers and the fashion loving public? The answer is LAUNCH NYC, a phenomenal 8 day experience that takes New York Fashion Week to a whole new level. With over 5,000 sq. ft. of ground level storefront space, our diverse & experienced team of fashion professionals and event planners will use their production experience to take your NYFW presentation to the next level.
LAUNCH combines a state-of-the art runway with luxurious
retail and showroom space. Designers can show their latest collection on the runway, under the best lighting and sound conditions, to fashion’s top press, wholesale buyers, loyal customers and VIPs. At the same time, designers can present sales samples of their latest FW14 collection in the adjacent showroom for buyers & press to view privately by appointment. Finally, in the retail store, designers can sell their current collection of clothes, accessories and jewelry to the public directly after the runway show and throughout Fashion Week. This is a model for the future that not only makes sense from a marketing and branding point of view, but also from an economic standpoint. LAUNCH is a completely innovative, integrated New York Fashion Week experience that makes sense to designers, press, buyers and the fashion loving public.
Visit our website at http://launchnyc.co Like us at www.facebook.com/launchnyc Follow us at www.twitter.com/nyclaunch General Inquiries | launchnyc@manufactureny.org Rental Contact | Ron Wallace, ron@manufactureny.org Call 347-429-7717 to schedule a space viewing
Art Direction by
sponsored by
Volunteer Coordinator: $750 MORE THAN A CAMERA STORE
Staley Cook Design
produced by
the inaugural season fashion week february 5-12, 2014 ground floor at 55 west 17th street