the inaugural season fashion week february 5-12, 2014 ground floor at 55 west 17th street
show packages show packages Runway Show: $7,500 Runway Show: $7,500
over •4,000-sf of gorgeous spacespace over 4,000-sf of gorgeous state• of the art lighting and systemsystem state of the art lightingsound and sound • lighting and audio technician • lighting and audio technician • stage handshands • stage • 4-hour time slots • 4-hour time slots • •
Complete ShowShow Package: $25,000 Complete Package: $25,000 includes Runway Show Show (above), and and • includes Runway (above), Documentary Package • Documentary Package • Hair •&Hair Makeup Team Team & Makeup • Showrunner Team • Showrunner Team • Press Captain • Press Captain • Volunteer Coordinator • Volunteer Coordinator • DJ • DJ • •
a la carte add ons a la carte add ons Documentary Package: $9,000 Documentary Package: $9,000
3 photographers (2 runway, 1 backstage) • 3 photographers (2 runway, 1 backstage) • 3 videographers (2 runway, 1 backstage) • 3 videographers (2 runway, 1 backstage) •
Lookbook Production: $6,000 Lookbook Production: $6,000 •
white• seamless background on-siteon-site white seamless background
Photography Package: $1,500 - $3,000 Photography Package: $1,500 - $3,000
1 camera ($1,500) • 1 camera ($1,500) 2 cameras ($3,000) • 2 cameras ($3,000) • includes editingediting and retouching within within 24 hours • includes and retouching 24 hours • •
VideoVideo Package: $1,500 - $3,000 Package: $1,500 - $3,000 •
1 camera ($1,500) • 1 camera ($1,500)
2 cameras ($3,000) 2 cameras ($3,000)
Showrunner Team:Team: $1,500 Showrunner $1,500 •
1 head • 1 showrunner head showrunner
•
3 assistants • 3 assistants
Hair &Hair Makeup Team:Team: $3,000 & Makeup $3,000
backstage hair team 3 assistants) $1500$1500 • backstage hair (lead team+(lead + 3 assistants) • backstage makeup team (lead 3 assistants) $1500$1500 • backstage makeup team+(lead + 3 assistants) •
DJ: $1,500 DJ: $1,500 •
with •public performance music music licenses with public performance licenses
PressPress Captain: $750$750 Captain: Volunteer Coordinator: $750$750 Volunteer Coordinator:
FromFrom the pages of international presspress to the of of the pages of international todesks the desks majormajor NYC NYC fashion executives,there is a is passionate fashion executives,there a passionate conversation brewinghow do we create a New York York conversation brewing- how do we create a New Fashion WeekWeek experience that that makes sensesense to to Fashion experience makes designers, press, buyers and the loving public? designers, press, buyers andfashion the fashion loving public? The answer is LAUNCH NYC,NYC a phenomenal 8 day 8experience The answer is LAUNCH , a phenomenal day experience that takes New York WeekWeek to a whole new level. With With that takes New Fashion York Fashion to a whole new level. over 5,000 sq. ft.sq. of ground level storefront space,space, our diverse & over 5,000 ft. of ground level storefront our diverse & experienced team team of fashion professionals and event planners experienced of fashion professionals and event planners will use their production experience to take your NYFW will use their production experience to take your NYFW presentation to theto next presentation thelevel. next level.
LAUNCH combines a state-of-the art runway with luxurious LAUNCH combines a state-of-the art runway with luxurious
retail retail and showroom space.space. Designers can show their latest and showroom Designers can show their latest collection on the runway, under the best lighting and sound collection on the runway, under the best lighting and sound conditions, to fashion’s top press, wholesale buyers, loyal loyal conditions, to fashion’s top press, wholesale buyers, customers and VIPs. At theAtsame time, time, designers can present customers and VIPs. the same designers can present sales sales samples of their FW14FW14 collection in theinadjacent samples of latest their latest collection the adjacent showroom for buyers & press to view by appointment. showroom for buyers & press to privately view privately by appointment. Finally,Finally, in thein retail store,store, designers can sell current the retail designers can their sell their current collection of clothes, accessories and jewelry to theto public collection of clothes, accessories and jewelry the public directly after the runway show show and throughout Fashion Week.Week. directly after the runway and throughout Fashion This isThis a model for theforfuture that not sensesense from afrom a is a model the future thatonly notmakes only makes marketing and branding point point of view, but also from from an an marketing and branding of view, but also economic standpoint. LAUNCH is a completely innovative, economic standpoint. LAUNCH is a completely innovative, integrated New York Fashion Week experience that makes integrated New York Fashion Week experience that makes sensesense to designers, press,press, buyersbuyers and the fashion lovingloving public.public. to designers, and the fashion
Visit our at http://launchnyc.co Visitwebsite our website at http://launchnyc.co Like us at www.facebook.com/launchnyc Like us at www.facebook.com/launchnyc Follow us at us www.twitter.com/nyclaunch Follow at www.twitter.com/nyclaunch General Inquiries | launchnyc@manufactureny.org General Inquiries | launchnyc@manufactureny.org Rental Contact | Ron| Wallace, ron@manufactureny.org Rental Contact Ron Wallace, ron@manufactureny.org Call 347-429-7717 to schedule a space viewing Call 347-429-7717 to schedule a space viewing
Art Direction by Art Direction by
sponsored by by sponsored
StaleyStaley Cook Design Cook Design
produced by by produced
MORE M T HO AR NE TA H CA AN M AE RCAA M S TE O R AR E S T O R E
Production Team
55 west 17th street ground floor
the Launch NYC production team’s combined experience totals 50+ produced runway shows, 600+ runway photo shoots, and 8+ years of press/media relations • Staley Cook, Art Director and Producer • Charles Beckwith, Technical Director and Producer • Seth Friedermann, Designer Relations • Lion’esque Group, Retail PR • Alyson Campbell, Show PR • Bob Bland, CEO/Founder, Manufacture New York •
Seating for 250 Guests
Backstage and Model Lineup
Media Riser
perfect line of sight to the runway • HD Livestream online, with livestream big screen TVs in storefront windows •
Entrance on 17th Street
VIP, Friends and Family Seating
Lobby •
backstage views • livestream of runway show on big screen TV
Retail
Runway
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•
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secure entrance to runway • secure backstage access • step-and-repeat • VIP bar
50-ft long, 6-ft wide state of the art lighting and sound system • available in both runway and presentation configuration
over 1,000-sf of prime storefront exposure • features up to 30 clothing, jewelry, and accessory lines • professionally staffed during operating hours • opportunity for trunk shows • email info@manufactureny.org for more information
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Showroom Backstage and 2nd Floor
hair and makeup • dressing area • lookbook photography studio • additional restrooms •
over 400-sf of space • professionally staffed during operating hours • private designer and buyer meetings by appointment • email info@manufactureny.org for more information •