Everything Else Book

Page 1

Everything Else 2010 – 2014


My dad and me sat in the hallway. He was thumbing through a brochure for an upcoming art exhibit on campus. I was looking at the paintings on the opposite wall. Suddenly, an energetic man with white hair and glasses walked up and held out his hand, “Sean?�


We sat down inside a beautiful room overlooking campus. The man introduced himself as Jeff Shepard and set down a file on the table. Instead of opening the folder with my work he looked across the table at me. “So Sean what brings you here? Tell me a little about where you’re at right now.” We sat and talked for nearly half an hour about what I was interested in. We talked about how I wanted to do big things with Art. We talked about while I didn’t fully understanding Graphic Design, I was committed to learning about it. The whole time we talked he didn’t once address my dad, but stayed focused on me. He allowed me to speak uninterrupted, only interjecting a question every once in a while. My answers seemed to really intrigue him. Finally we got on the topic about other schools I had applied to. I told him about Ringling, Pratt, Laguna Art+ Design. I had been excepted at both Pratt and Ringling the past week. However, I didn’t have enough money to go to these places, and neither did my parents. Rmcad was the last chance for me to go to art school. After I finished telling him this, Jeff seemed a little disappointed. He then opened up the folder looking at a few art files I had sent during my portfolio application. The prints were bad quality, but Jeff didn’t seem any less interested in them. “I also brought them on a disk”, I offered. After we had popped the disk into a laptop Jeff had in his couriers bag, Jeff, my father, and I all sat and watched as the Windows Media slideshow, that I had made, played in front of us.


Many of the things in my portfolio weren’t really “designed.” They were just explorations. Many were from my Alchemy series, a group of pieces I was hoping to exhibit someday. All with little alchemical logo signatures I had placed in the corner to signify the basic natural element the piece represented (ie: fire, water, earth.) My teacher in high school disapproved many of these pieces, because they all lacked reason or functionality and rather were just art for art’s sake. I ignored that teacher and did what I had felt was good work.



After the prerecorded slideshow stopped, Jeff looked down at the prints again for a few seconds. Without a word he closed the file. What he said next would stay with me to this day and will probably stay with me the rest of my life.


“Sean I know from what you told me that going to college is going to be hard for you. Even if we offer you a sizable scholarship, you’ll still have to pay a sizable amount of money. With that being said, I want you to know that you need to this. Even if you don’t come here in the fall and end up going somewhere else, you need to do this.”


About three months later, I moved in with a friend in Denver and began attending Rmcad with my eyes open. For the first time in a long time I felt I was right where I belonged. My first year was like going on a long vacation. I came from a very repressive art school background and found myself with freedom to do what I wanted. I worked 3 jobs as a driver instructor, design intern for a nightclub marketing company, and street team manager for another nightclub. I also attended school full time. I probably slept a total of 20-30 hours a week, but I loved every second of it.


In my first semester I drew my ass off with Elliot Lang. In Elliot’s class I learned about the importance of not fudging practice, especially with a pencil. To attempt to create the perfect line every time. (1–3) I also Painted and created with Jeanette Stutzmen, with help from Jeff Shepard. Jeff brought a new subtle understanding about the importance of rhythm and unity. Jeanette focused on the importance of the narrative as well as the benefits of portraying light within any piece. (4–8)


1

Self Portrait


2 3

Still Life Study 3D Shapes Study


4 5 6 7

Untitled Fear Singularity Perfect Crime


8

One More Step for Man


In my second semester I entered my first purely Design classes. I walked in believing I was a big shot. I already had an internship and had helped create a handful of promotional fliers and logos. However, soon my ego came crashing back down to Earth, as I realized how much I still had to learn.


I entered Randy Fox’s class and immediately got the air that this was the real deal. Randy immediately explained that she would show us a couple of things regarding InDesign and other programs, but Electronic Page Layout wouldn’t be about programs. It would be about how to layout something visual and communicative. The hardest thing I had to grasp in this class was one of the basic tenants of Design, functionality before aesthetic. (9–10) Shan Thompson chuckled the first day of Design Concepts and Methods when I answered that the reason I gravitated to graphic design was because I wanted to make beautiful things accessible to as many people as I could. In his southern accent he replied, “You will definitely be making bunches of stuff, maybe some of it will beautiful. Most of it will probably look like crap, but I’ll promise you it will have meaning.” This class taught me how to sprint in concept development and to constantly challenge what something could be. (11–15)


9

Cheetah Printing Brochure


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AIREY THE PROCESS

David Airey is a design author and graphic designer. He specializes in identity and logo design, working for such companies as Yellow Pages , Giacom, and Berthier Associates. Airey also writes two important design blogs, logodesignlove.com and davidairey.com. He works with a revolving client base with a wide variety of industries. When given a new objective from that central word and webs when conceptualizing any design. or job In to a perform Airey asks the out todesign similar words or contextual He thing createsDavid new paths he never competitive identity market the one Airey client what their company does one word meanings. From here he would have known existed if he and some words they would usehisbranches out yet again with more justprocess. rushed into the design. This believes propelled design above others is the to describe their company. After similar words. After repeating not only lets him organize his ideas than researching whatever the company already has up (i.e.: websites, mission statement, etc.) He than puts a core word of what the company is reaching for or that invokes the image of their company and than begins word mapping. When word mapping David starts

a few times David than reviews over his map of words. First, he highlights the central word he started from and than he highlights any other words that stand out to him. Through word mapping like this David breaks through the initial thinking boundaries

but lets him generate new ideas as well. From the highlighted words he works into sketching. The most important thing Airey does when mapping is not limiting himself. He allows any ideas to come to him no matter how bizarre or obscene they seem at first.

Map

6

The 3 Key Stages to the Design Process

4

Live Map Sketch 10

David Airy: The Process


11 12

Final Logo Logo Fishtank


13 14 15

Helix Nightclub T-shirt Helix Nightclub Render Helix App Icon


After a summer of working and recovering from school I returned even more driven than before. A few freelance projects had shown me how rewarding design could be. I left my internship after they refused to start paying me, and started focusing more on school while still juggling the club promoting and driver instructing. Living off of food bank food and relentlessly working (and playing), I started my dive into Design.


The first go-around with Randy Fox I discovered that there was no way to bullshit design. I constantly was trying to break design rules before I even understood them. For both Typographic Design and Vector Illustration, I began to understand the need for purpose within my designs. The things I learned in those classes were the foundational things that made me a much better designer today. Things like grids, kerning, and Gestalt Principles all began completely alien, and now all come naturally to me as breathing. (16–18) (19–21) I also took Raster Imaging with Michael Westfield, and was put through Photoshop boot camp. The pieces that came out of this class were usually very comical, but elevated me from an intermediate Photoshop user to a power user. However, more importantly than any program I learned my true skill, creative concept development. Through Michael’s weekly creative exercises I was able to construct a way to come up with new ideas I still use today. (22–23)


In 1984

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Genesis

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Digital

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16 17

Rockwell Type Poster Geneva Type Poster


18

Ampersand Book


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Resources are listed from

12 o’ clock – 6 o’ clock in Deadline order of focus in Survival inventory Guide of the product

This is the indication number for the Resource Guide (attached)

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Newton’s Planet Cradle Rmcad Deadline Survival Guide

B2

G1

A1

6th Ave Fwy

$ $$


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Hand Tool Instructions


22

Finite Tower


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Squishy Knife


To be honest, the previous semester had ended pretty rough. After revisioning every project for both my Typography and Vector classes I still received scathing critiques from my peers and teachers. I learned that I wasn’t as great of designer I had fancied myself. In fact, I had begun losing passion for Graphic Design and questioned if there would be Graphic Design in my future. At the beginning of my fourth semester I vowed that I’d give this semester a shot, but if things didn’t pick up I would be leaving Rmcad and Design for good.


This semester didn’t just renew my faith in my own Design but in the power of Design in general. One of the greatest mentors I’ve ever had, Martin Mendelsberg taught Brand Identity and the intricacies of visual storytelling that goes into a brand. The sky was the limit in his Sign & Symbol class, where we partnered with a local upcoming museum in designing their complete identity. (24–28) Kent Holrah introduced me Interaction Design (IxD) and User Interface design. He always pushed for us to redefine the problems in the world today when creating interactive designs. In this semester I was given my first taste of the important process in determining the need and the solution for any digital media. (29–30)

In this semester I also had the privilege of learning under local artist Xi Zhang. His constant support for new ideas was incredibly inspirational, and I learned a ton of technical tricks in both painting and drawing along the way. (31–33)


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26 27 28

ROCKY FLATS MUSEUM Cold War Narratives

Website Design Mobile Learning Center RV Wrap Train Car Advertisement


29

Mercedes Designo Expierence


30

Tribuo Application


31 32

Self Portrait A Dream One Night


33

A Door to a New Dream


During the summer I began interning with a local print shop, Superior Printing, while taking up even more freelance projects. For the first time I was able to see an actual career in Design being a possibility. I entered the fall semester really pumped about what was coming, some of the most enjoyable work I’ve done so far happened during this year.


During the fall semester I took my first class with Robb Fladry, who had just started at Rmcad. Throughout Web Design class I learned more common sense lessens than web design tricks. I learned things like ‘no one wants to read’ and ‘no one will wait more than five seconds for a page to load.’ These bits of common sense have kept my designs honest and accessible to this day. (34–37) Martin Mendelsberg returned as my teacher for two classes, the first being Visual Sequencing. Within this class I learned the complexities in type layout as well as visual narrative building. Martin pushed me to my limits, leading me to write, design, and print two 150 page novels involving a romance story based on fact. (38) The second class Martin taught was Visual Persuasion. In this class I explored the history and tactics of propaganda and its tie-in with Corporate Communication. This class may be one of the top classes I’ve ever taken. I learned a good deal about myself throughout the class, finally realizing that I want to someday use Design to communicate an injustice to the masses. It was the only propaganda class ever taught at Rmcad and I feel blessed to have taken it with Martin. (39–40)


34

Casa Bonita Website Redesign


780 px 64.5% 25 px

300 px 22.9%

20 px

300 px 22.9%

50 px

30 px

460 px

30 px

35.4%

10 px

35 36 37

Personal Website Grid Personal Website Taskflow Personal Website Brainstorm



38

Alive Books


Chicks Hens Turkeys Welcome

39

Chick fil A Corporate Communication: LGBT


$

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Libertarian Election 2012: Education


Leading a team of people can be one of the most stressful things you can do in your career. During this semester I led a large team of 12 designers in designing a solution for Red Robin’s loyalty rewards program, Red Royalty. At the same time I dived even deeper into the Interaction Design realm as well as the Experience Design focus. To say the least, this was by far one of my most challenging semesters I had in my entire four years at Rmcad.


I was incredibly excited to finally work with Fred Murrell, and even more excited when he revealed that we would be working with the Red Robin marketing team directly. Our task was to generate new concepts both visually and functionally for the Red Royalty program. I took initiative and led the entire design team through constant whiteboarding sessions, and acted as a catalyst between different subteams that were working on different things. Ultimately the marketing team loved the concepts we presented and I’ve seen a few of our concepts become reality, which is really cool. (41-46) From the first day Julia Pellicciaro laid out her expectations for our Interaction Design class I knew I had just jumped into the deep end. Creating tight schedules on a day-to-day basis while doing comprehensive IxD development was definitely tough, but way worth it. Also, so many previously alien terms such as ‘heuristics’, ‘fidelity’, and ‘front-end’ became comfortable to me when communicating to both other designers and clients. (47–49) Video had always been unfamiliar to me. Never would have I imagined how useful the ability to edit video would be to many projects I’ve had since. Robb Fladry’s main background is in video so I knew I was in for a treat in the Video & Storytelling class. Learning the basics of film editing I also reinforced the skill of storytelling. (50–53)


Knight – Initial Surprise – Birthday Burger – Every tenth item free

Count

Duke

King

– $10 towards 4th visit a month

– Elligable to be king at home location

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0–250 points

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250–500 points

Final Logo Location Taskflow Reward levels Visual

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– Price of meal of 6th visit donated to local charity

500–1000 points

1000+ points


PROFILE

POINTS

RED ROBIN

RED ROBIN

JUSTIN MCNALL

TOTAL POINTS:

325

MEMBER SINCE 2008 FAVORITE BURGER

WHISKEY RIVER BURGER PREFERRED SEATING

BAR SEATING MY BADGES

MY PERKS

WEEK

MONTH

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0

45

220

REDEEM POINTS

$10 OFF EVERY FOURTH VISIT PER MONTH FREE REFILL CUP FREE MILKSHAKE VIP EVENTS PASS BIRTHDAY BURGER

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44 45 46

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Reward Badges High-Fidelity Wireframe Membership Card Package


USE CASE # 27 the next day

Mary tells Mark that it is time to go to bed

Mark waits until Mary closes his bedroom door

INTERACTION MODEL

...and continues an all night gaming session

Mark fails an exam the next day Mary realizes Mark’s bedtime trick

Sync Device

that night

Mary finds her ElectroSense ™ Adapter in the drawer and plugs it between Mark’s TV and the wall outlet

Set Alarm

She syncs her mobile device with the wall adapter and sets an alarm to automatically disconnect power to Mark’s TV at his bedtime

That night Mary tells Mark to go to bed

...this time to Mark’s dismay his TV will not turn on

Power is disconnected at specified time

User is alerted

WIFI

INFORMATION

TIME

WIFI

IDENTIFICATION

TIME

INFORMATION

INFORMATION

SCHEMATIC

Built in Wi-Fi

Patented Energy measurment technology

Microprocessor with integrated Electro™ OS

ELECTROSENSE™is an application and tool that allows the user to manage electricity use while diagnosing problems. This allows for a more streamlined interaction with home electricity for a variety of people from average joe to property manager. The uses of this tool vary from saving energy to saving the house from rogue electrical currents. We are changing your interaction with the energy forever.

ENERGY MANAGEMENT

47

ENERGY CONSERVATION

ElectroSense Informational Poster

Mary wins the bedtime battle with a little help from ElectroSense ™

One of the features ElectoSense™premieres is the ability to view your energy footprint. Our ElectroCloud™keeps track of the electricity use over time and allows you to not only view your energy use but gives you the tools to control it as well. By setting energy goals , utilizing timers and setting personal energy use maximums you can save money while promoting personal sustainability and energy use responsibility.

ELECTRICAL PROBLEMS

ENERGY WASTE


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How to end human trafficking

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Education Programs Prax(us) trains service providers and community members on domestic human trafficking, its manifestations, affects, root causes, and how to address it. Through our education work, Prax(us) seeks to shift how people think about human trafficking, and incorporate an empowerment-based, social justice lens.

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Denver DMV Website Redesign Prax(us) Registration Design


50 51 52

The Worst Joke Short Film Kuleshov Short Film Adventures of Robb & Sean Part 1


53

Self Portrait


During the 2013 summer I was incredibly lucky to intern at Markit on Demand, an amazing Interaction / Information Design firm in Boulder, Colorado. Throughout the entire internship I was able to work among many gifted Designers, Developers, and other professionals on real projects for big name clients in the financial industry. In addition, I was part of a team with other interns from every other department. I acted as lead designer for the team as we researched and presented an acquisition strategy to the CEO of Markit, Lance Uggla. One of the last things I created before the internship ended was an interactive webbased data visualization that would be used as the groundwork for a much bigger future project with international implications.


3D Packaging was one of most difficult classes I had taken, with the physical deliverables needing to balance aesthetic as well as functionality. Jessica Gladstone, our teacher, brought a whole bunch of past experience in the packaging industry to the table. While I struggled the whole class on the physical creation of the packages, I still feel like my concept development was very unique. This class improved my understanding of printed design past the two-dimensional. (54–55) Design with a capital ‘D’ is in the middle of a transition. Instead of being used as a means to selling goods or services, it is being used as a device to instill change. Senior Seminar, with Robb Fladry, was a challenging workshop in finding world issues and creating a 11x17 poster about that issue on a bi-weekly basis. In addition, we were to choose a thesis, mine being technology and its impact on mindfulness, and write a scholarly abstract along with an oversized printed poster communicating the issue to the masses. The class opened my eyes even more to the need for Design to help educate people on the issues (and solutions) of the world. (56–59) (See Book 1) Fred Murrell returned as my teacher for Experience Design. Little did I know the mission to reinvent the library of the 21st century would be an eight month long journey from research to final concept development. My background mostly being in the Interaction Design field, this class pushed my thinking to the world around us and its impact on everyone. (See Book 2)


54

Macaroni & Cheese Package Redesign


55

American Red Cross Capture Package Design


56 57 58

Design for Democracy Poster World Issue Poster Environmental Issue Poster


Please don’t Let's begin with this world. The beauty that we experience daily on this planet is inspiring.

use your phone while viewing this piece

Let's begin with this world. The beauty that we experience daily on this planet is inspiring.

Now look at the sky. The universe is limitless and with it our imagination.

Take

a

Now look at the sky. The universe is limitless and with it our imagination.

second

and feel the people move around you in rhythm

eople move around you in rhythm

Watch as this rhythm becomes sound.

Feel the sound surroun

59

Mindfulness and Technology Oversized Banner


My last spring semester was a very self-driven semester. I took the reigns on an independent study with another partner. At the same time I was conducting my first legitimate design experiment by myself. The freedom and control I had for these projects was both terrifying as well as very invigorating.


The prompt for redesigning the future library moved into the next stage. Fred Murrell, my partner Marcus Jessen, and me all moved from the massive research stage of the library redesign into the concept development and execution stage. It was great to follow the project all the way from the beginning to the end. (See Book 2) When a chance to take an experimental typography class under Rick Griffith, owner of the design firm Matter, came up I signed up that day! I wasn’t disappointed, from the first day on my mind was blown with how intensive true experimental typography is. Rather than achieving an “experimental” aesthetic I actually created an entire experiment guided by my hypothesis ‘does typography influence memory?’ I created experiments and went out around my school as well as local cafes to survey people and take data to inform my hypothesis. The whole experience showed me the work that goes into truly experimental Design, as well as viewing typography in a deeper way past the aesthetics. (60–61)


elephant

The ‘feeling’ of the font Past expierences with font What you see

What you read

elephant

Cognition

elephant

elephant

Mind’s Eye

What an elephant is

The ‘feeling’ of the font

Visual Archetype for elephant

Past expierences with font

What you see

What you read

elephant

Cognition

elephant

What an elephant is Visual Archetype for elephant

Mind’s Eye


$$$

Images (not memories) We associate with symbols.

Cannot retrieve broken info

Affluence

Role in society

Influence

Popularity of font

M i n d ’s Eye

Impression

bconcious

Trustfulness Past expierences with font

First Impression

I m pa c t An effect

ry

T ypo

Can typography influence memory?

Memory Disabled

Inability to recognize certain stimuli (sounds, objects, etc.)

Agnosia

Detailed

Kerning Leading Tr a c k i n g

Varies according to part of the brain affected

Dimentia

tic aphic) ory

Difficulty with communication

Color Weight Style

Alzheimers

No cure Living environment can be changed to help

Hyperthymesia

Caused by brain cell deteriation

Composition

No test to diagnose

Caused by chronic alcohal consumption

Wernicke-Korsakoff’s Syndrome

sing a large iographical of past events

Adjustments

Impaires ability to learn new tasks Usually caused by injury, disease, or psychological trauma

Loss of memory before an event or disease

Memory loss can be selective

Amnesia

Retrograde Amnesia Patients lose declarative memory, or the recollection of facts

Sometimes expierence double vision

Anterograde Amnesia

Encoding new episodic and/or semantic memory becomes impossible

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Typefaces for the disabled

Loss of the ability to create memories after the event that caused the Amnesia

Braille

Cognition Map Memory, Influence, Typography Mind Map


You can never predict how something will end when you begin it years before. My last semester has been a funny mishmash of new things, as well as things I haven’t done since before coming to Rmcad four years ago. In addition to getting ready for working after school I created a hypothetical project that I always wanted to do as well as taking part in an amazing calligraphy class. A very meditative, but yet very chaotic, final semester.


Since my first year at Rmcad I’ve wanted to do a design project centered around Space exploration. However, I was never really given a chance to do this project. I used the process I have learned over the years to create a comprehensive design system. I also chose to bring back the things I focused on before Rmcad, such as digital matte painting. (62–63) Calligraphy has always been on my radar, but I never had a chance to truly learn it. Alicia McKim, a local calligraphy master, has been bringing us through foundational as well as italic hand. Thinking so intimately about letterforms has expanded the way I think about typography as well as the subtleties of letterforms in general. (64–65)


L I F T

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Final Logo Animation Still


52500km

35000km

1750


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Pengram Study Italic Hand With Lines



Graduating in the summer has one benefit, tranquility. Walking around the empty campus I’ve recalled everything that has happened in the past four years here. It feels like hundreds of years ago since that meeting with Jeff. I’ve grown within these walls in ways I would have never imagined. This ordinary place has become magical for me. A place of transformation. During my time at Rmcad there has been a slew of changes. I’ve watched as friends have graduated, and as new young students enter the walls of this place for the first time. I’ve met incredibly talented people. The relationships and the skills that formed here will stay with me for the rest of my life.




To every teacher and fellow student I’ve been able to learn and grow with I say one thing.

Thank you for challenging me, appreciating me, and most of all supporting my dreams no matter how outlandish they seemed. I will remember the times we had forever.



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