An organization’s logo can make or break its business prospects. The logo design created after thorough research with inherent creativity can help to build a good connection between the potential business clients and the company. Whereas a logo which is created without much planning can create a negative impact on the brand/ business.
DIFFERENT TYPES OF LOGOS MONOGRAM LOGOS (LETTERMARKS)
WORDMARKS (LOGOTYPES)
MASCOTS
PICTORIAL MARKS (LOGO SYMBOLS)
COMBINATION MARK
EMBLEM LOGO
ABSTRACT LOGO MARKS
MONOGRAM LOGOS
WORDMARKS
PICTORIAL MARKS
ABSTRACT LOGO MARKS
MASCOTS
COMBINATION MARK
EMBLEM LOGO
RULES TO FOLLOW WHEN DESIGNING A
LOGO
Do preliminary research work Know your audience Know your competition Gather new ideas from forums Draw ideas on a paper Incorporate a concept or meaning Make a unique logo: Dont copy Use colors cleverly
COMMON LOGO COLORS & THEIR MEANING
RED
ORANGE
YELLOW
GREEN
excitement passion anger energetic bold
energetic creative friendly youthful
sunny inventive optimism accessible friendly
growth versatile organic
BLUE
PURPLE
classic common maturity professional
spiritual luxurious wise evocative
PINK
BROWN
BLACK
WHITE
girly fun feminine flirty
rugged steady historical masculine vintage
sleek credible modern powerful luxurious
clean modern simple minimalistic pure
GRAY mature classic serious
Design Same Logo In Different Color Combinations
DESIGN THE LOGO IN
DIFFERENT SIZES
MAKE IT PLEASING TO EYE
CHOOSE A SUITABLE DESIGN STYLE
KEEP IT RELEVANT
CHOOSE RIGHT TYPOGRAPHY AND SIZE
RELIABLE FONTS FOR LOGO DESIGN Serif fonts: Looks classic and high-end Sans serif fonts: Apt for a modern and clean look Script fonts: Intricate calligraphic fonts, relaxed & down-to-earth scripts Display fonts: Decorative fonts which are highly stylized & really catch the eye
CREATE EASY
TO READ LOGOS
INCORPORATE NEGATIVE SPACING WISELY
KEEP IT SIMPLE
KEEP BRAND IDENTITY IN MIND
CREATE EASY TO REMEMBER LOGOS
KEEP IT CLASSY
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BEST LOGO DESIGN APPS
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