REASONSW HY
ANI MATED VI DEOS ARECOMPARATI VEL YBETTER
By now,we ar e awar e oft he benef i t s ofv i deo c ont ent s ov ert he wr i t t en des c r i pt i on i n adv er t i s ement .Vi s i oni sours t r onges ts ens e,s oc r eat i ngv i s ual c ont entmak esi tmor eef f ec t i v e t hanwr i t t enones .Communi c at i oni si mper at i v ef oranybus i nes st ober ec ogni z edandmar k et ed among t he audi enc e.The ef f ec t i v enes sofy ourc ommuni c at i on det er mi nest he s t r engt h of r el at i ons hi py ouwi l l bui l dwi t hy ouraudi enc e.Formar k et er s ,t hebenef i t sofani mat edex pl ai ner v i deosar ei mmens e.
Thei mpac tmadebyv i s ualc r eat i onsi spr of oundi nmar k et i ng.Vi s ualpr es ent at i oni st hek ey c onc eptbehi ndani mat i onpr oj ec t s .I nc as ey ouar ewi l l i ngt ogetac r os swi t hy ourpr oduc t st o y ourc us t omer s ,y ouc anr eac houtt ot heex per t st ogeti deasf orani mat i onpr oj ec t s .The s uc c es sl ev eloft hepr es ent at i onsmadeus i ngs l i desandv i s ualel ement si nbus i nes sc anbe c ons i der edast hef oundat i onpi l l arf ort hi sl at es tani mat edv i s ualt r end.Regar dl es soft he nat ur eofc onc ept ,i thast obedes c r i bedi nani nt er es t i ngway ,i nor dert ogetac r os st oy our audi enc e.Oneoft hek eybenef i t sofv i deoani mat i oni st hati tpr es ent st hei nf or mat i oni nan engagi ngmannerandi ti sal s opr ef er r edf orbei ngac heapandpower f ulmedi um t hathel ps t heaudi enc et oc ompr ehendt hemes s ageef f or t l es s l y ,wi t hi nas hor tt i mes pan.
Ev en c ompl exi deasc an eas i l ybe i nt er pr et ed t hr ough t hes e gr aphi c s .I tel i mi nat est he ambi gui t y ,whi c hmayc r eepi nt ot hemes s age,whenpr es ent edt hr oughwor ds .Thec onc epti n anani mat edi nf ogr aphi cv i deor eac hest heaudi enc ewi t houtbei ngof f ens i v et ot heex i s t i ng pr i nc i pl esandaes t het i c sofmar k et i ng,ori nt er f er i ngwi t hper s onalf r eedom.Thedi f f i c ul t yi n r epr oduc i ng c er t ai n abs t r ac ti deast hr ough l i v er ec or di ng c an eas i l ybe handl ed t hr ough ani mat edgr aphi c s .Shoot i ngl i v ev i s ual si nv ol v esanumberofc ompl i c at i ons .Thes ei nc l ude l oc at i onbac k dr op,l i ght i ngef f ec t s ,s et t i ngt heenv i r onmentandweat herc ondi t i onset c . ,whi c h i nc r eas est he ov er al lc os t s .The c os t c ompat i bi l i t yi sone oft he maj orbenef i t sofus i ng ani mat edv i deo.
7 SEETHE
BESTREASONSW HY ANI MATED GRAPHI CS AREMOREEFFECTI VE
Att heout s et ,l etusr ec al l t hatc ont entmar k et i ngi st hel at es tt r endi nadv er t i s i ng.Cont entmay c omei nv ar i ousf or ms ,l i k et ex t s ,audi o,l i v ev i s ual s ,GI Fs ,i nf ogr aphi c s ,ani mat edv i deosand s oon.Her e,i sac ompar at i v es t udyofani mat edgr aphi c swi t hot herc ont entc at egor i es .
1 VI SUALL YAPPEALI NG Bei ngav i s ual l yappeal i ngmedi um,i thaspi c t ur es i nc ons t antmot i on.Li v el i nes sandv i br antc har ac t er of ani mat ed gr aphi c s mak es t hem eas y t o under s t andandhel pst heaudi enc et ov i s ual i s et he c onc epti nav er ys i mpl emanner . Thi sv i s ual i mpac t i soneoft hemos tpower f ulf eat ur esofani mat ed v i deo.
2 MOREEXPRESSI VEAND
GRABSATTENTI ON The popul ar i t y ofc ar t oon and ani mat ed s er i es among t he k i dsc an be c ons i der ed ast he mos t c ommon i ns t anc et o pr ov et hi s poi nt .They ar e v i br ant ,c ol our f ul ,dy nami cand engagi ng,wi t ha hi ddenf unnyel ementmos toft het i mes .Youc an appr oac h any oft he r eput ed pl at f or ms f or2d ani mat i oncr eat i on.
3 CREATESA DEFI NI TEAND UNI QUEI DENTI TY T oday , ev er y
bus i nes s
es t abl i s hment ,
r egar dl es sofs i z eort y pe,i ss t r uggl i nghar dt o t hr ot t l eoutt hec ompet i t i on.I nt ec hni c alt er ms , t heyhav et ok eept hem outoft he“ noi s e”i nt he di gi t al pl at f or m. Ev i dent l y , t hey need s omet hi ng mor ei mpac t f ult han t ex tc ont ent . Thus ,t heyar egai ni ngmor ei mpor t anc ei nt he wor l dofmar k et i ng.
4 COSTEFFECTI VE Budgetc ons t r ai nt shav eal way sbeenac onc er nf oranyes t abl i s hment .T os hootandpr oduc e al i v er ec or di ng,t hei nv ol v edc os ti shuge.I ns t ead,y ouc ans eekex per thel pf r om t her eput ed c ompani esi npr oduc i nga2dani mat edex pl ai nerv i deo.Thi si sf armor eef f ec t i v ei nboos t i ng upt hemar k et i ngs t r at egyorat t r ac t i ngt heaudi enc es . Pr ev i ous l y ,al ar ges ec t i onofs t ar t upf i r mswer er el uc t antt ous et hem.Howev er ,whi c har e c r eat edl at ert ur nedoutt obeec onomi c .Thes ear enow bei ngus edbyl ar gerbus i nes s esas wel l ,ast heyc anenj oyt hec os t ef f ec t i v enes soft hepr oc es s . Byhi r i ngades i gnerorani mat ororat hi r dpar t ys er v i c epr ov i der ,nowi t ’ seas yt oc r eat ev i s ual c ont entf ory ourbr and.Thet i mec ons umi ngedi t i ngpr oc es sc anal s obeel i mi nat ed,whi l e us i ngani mat edv i deos .
5 RELI ABLESCALI NG NATURE Ast hebus i nes sdev el ops ,t heneedt oaugmentt hec ont entl i k ec r eat i ngnew s er v i c eor pr oduc tdes c r i pt i ons ,t ut or i al sf orempl oy eet r ai ni nget c .t ur nsupt obei mpor t ant .I tbec omes mor ec ompl ex ,i fi ti sav i s ual bas edc ont ent .Unl i k et hel i v ev i deos ,ani mat edar enotpr onet o t hi sdi f f i c ul t y .Thi si st her eas on,whymos toft hes t ar t upsc r eat eani mat edv i deof orbus i nes s . Theys i mpl yneedt oc r eat et hes c r i pt ,dev el ops t or y boar dandc l i c kanddr agt hebac k gr ounds andc har ac t er s .
6 EASYTO UPDATE Ani mat edgr aphi c sar es i mpl eandeas yt oc r eat eandex pand,andt heyc anbeupdat edwi t h eas e.Thi shasbeent hemaj orc hal l enget hei ndus t r y ,whi l eus i ngl i v ev i deoc ont ent s .Ast he bus i nes st endst oex pandwi t hi naf ew y ear s ,t heneedt or es hootandupdat et hec ont ent s . Ev enas l i ghtmodi f i c at i oni nv ol v esahugeef f or tandc os t . Thi si swher et heani mat edgr aphi c s f oundt heedge.Theyc anbemodi f i edus i ngt hes of t war et hr oughc ommandsorbyc l i c k i ngon s omeedi tandc hangeopt i ons .Theex per t sus eadv anc eds of t war ef ormak i ngani mat ed v i deo,whi c henhanc est hei rqual i t yandef f ec t i v enes s .
7 ENHANCESTHEVALUEOFCONTENT I nc ompar i s onwi t ht hei nf ogr aphi cc ont ent sl i k ec har t s ,di agr amset c . ,ani mat edgr aphi c sar e mor edy nami c .Theyc ommuni c at et hi ngsi namor eef f ec t i v eandc ompel l i ngmanner . Bes i dest hes emaj orr eas onst ous et hem,ani mat edgr aphi c sbol s t ert hemar k et i ngs t r at egy i nt hef ol l owi ngway s :  Oneoft hemos ti mpor t antbenef i t sofex pl ai nerv i deosi st hatt heyenhanc et hebr andv al ue andmak est hewebs i t esSEOf r i endl y .
Ani mat edgr aphi c sar ebei ngex t ens i v el yus edt hes eday st obui l dandenhanc et hes oc i al medi a pr es enc e ofbus i nes sf i r ms .The f unnyel ementi nt hes ev i s ual s ,es pec i al l yi nt he pr es ent at i onofc har ac t erdepi c t i onmak est hem popul ar .Thes ear es har edi ns t ant l yons oc i al medi al pl at f or msandgetmor eex pos ur et ot heaudi enc e. Themobi l es av v ygener at i oni sc ompel l i ngt o mak et he c ont ent sr es pons i v et ot hes e handy dev i c es .Henc et he f i r ms ar ei ns ear c h ofbes t r es pons i v ewebc ont entdev el opi ngmet hodsand s er v i c es t os af eguar dt hei rmobi l e pr es enc e as wel l .Theani mat edv i deosar emobi l ec ompat i bl e andt hust hepr obl em i ss ol v edatt heons et .Thus , wheny out hi nkwhyus eani mat i oni nmar k et i ng, t hi st ec hni c alas pec t ,t oo,needst obet ak eni nt o ac c ount . Li v ev i deosar ec at egor i z edasl ow qual i t yandhi ghqual i t y ,whi c hi soneoft hei mpor t ant c r i t er i af ormak i ngt hem ef f ec t i v e.Howev er ,ani mat i onv i deosar ec ompl et el yt ec hni c al bas ed, t heyar es ai dt obepr of es s i onali nal las pec t s .Thec ompani esc anus et hem i nawi dev ar i et y ofar easl i k epr omot i onpur pos esi nwebs i t esands oc i al medi apl at f or ms .Wel l ,bus i nes sf i r ms hav er eal i z edt hebenef i t sofani mat i oni nadver t i si ng. Ani mat i onsar eal s odi s pl ay eddur i ng meet i ngs ,t r ades howsands i mi l arev ent s .Thes eani mat edv i deosar eal s ous edi nemai l mar k et i ngs t r at egi es ,byl i nk i ngt hem i nt heemai l mes s age. Theani mat edv i deoss t ayi nmemor yf orl ong,asc ompar edt oawr i t t enar t i c l eorc ont ent . Thi shel psi n bui l di ng a r el at i ons hi p wi t ht he audi enc ef ora l ongert i me t han ot hert y pe c ont ent s .
Ani mat edv i deosappeart obemor eengagi ngt opeopl eofal lagegr oups ,i nc l udi ngk i ds , adul t s ,ol dageort eenager s ,ands oon.Henc e,t heyenhanc et hev i s i bi l i t yofy ourbr andand hel pst oc r eat eal ar geraudi enc ebas ear oundy ourbus i nes s .
Thes ev i s ual sar ei nt er ac t i v eandmak et hev i ewert hi nkandr es pondf as t erbypoppi ngup ques t i onsi nbet ween.Thi shel psi ti nc onnec t i ngwi t ht heaudi enc ei nabet t erway .I nor dert o mar k ety ourbr andi nt hedi gi t i z edpl at f or m,y ous houl dk nowhowt omak eaqui c kani mat i on v i deo.Mos toft hebus i nes sf i r mss eekex per ts uppor tf r om t hees t abl i s heds er v i c epr ov i der s .
Thought het er m‘ ani mat edv i deos ’ i sus edt odepi c tt hes ev i s ual s ,awi dev ar i et yofv i deos whi c hc anbes el ec t i v el yut i l i z ed,ac c or di ngt ot hepur pos eandt hec har ac t eroft het ar get audi enc e.The i mpac tofas s oc i at i ng a pr es entev entwi t h a nos t al gi cs i t uat i on t hr ough ani mat i onhasbeenappr ec i at edandhast ur nedoutt obemor epr oduc t i v e.Theyar ewel l s ui t edt obepl ac edi nt hepai dadv er t i s i ngs pac e.Ev i dent l y ,i nal l means ,ani mat edv i deosar e ef f ec t i v ei ngr owi ngt hebus i nes sandenhanc et hec onv er s i onr at esandROIoft hebr and. .
Now,y ouar eawar eoft heus esofani mat i oni nv ar i ousf i el ds .Howev er ,y ouneedt o k eept hes ev i deoss hor tandpr ec i s e. Thek eyi deasar et obel uc i dl yi nc or por at edi nt he ani mat edv i deo,whi c hpas s esi tont ot heaudi enc e.Vi deosar enodoubtdomi nat i ng t heonl i nemar k et i ngs pac e.I nor dert oc utt hr ought hec ompet i t i onandk eepupt he pac eoft hebus i nes s ,i ti snec es s ar yt oadaptt hev i deoc ul t ur e.Thet r endi sl i k el yt o f ur t herex pandi nf ut ur e.Youc angetac r os st ot hees t abl i s hedc ompani esf ort hes e v i deos . Ani mat edv i deosc anbol s t ery ourbus i nes sandmak ei tmor ec ompet i t i v ei nt he mar k et .