OMAPOTECARIO
BRAND GUIDELINES
BRAND STORY Growing up in a protestant household, Omara (founder) was always connected to the spiritual side of life. The church was a helpful first step in further developing her spiritual identity, but she yearned for more. Through this exploration, and insight f rom teachers such as Dr. Wayne Dyer, Deepak Chopra and Thich Nhat Hanh, Omara found different outlets to enrich her spiritual life. Ready to share her newly found awareness with others, OMAPOTECARIO was created as a holistic lifestyle brand. The first syllable of her name (OM) is considered the most sacred mantra in Hinduism and Tibetan Buddhism. It connects us to / carries the Divine in vibrational form.
BRAND GUIDELINES
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BRAND MISSION Omapotecario is a holistic lifestyle brand designed to bring awareness to the magic of self-healing through services such as aromatherapy, healing therapies (pranic healing, akashic records, chakra alignment), crystal stone and tarot readings. At Omapotecario, we invite those with little to no previous experience trying natural approaches to manage their emotions, physical pains or personal needs in life.
BRAND VALUES
BRAND PERSONA
SELF-HEALING, FREEDOM, GRATITUDE
The brand’s target audience is mainly women between the
TONE OF VOICE The brand communicates with a playful and empowering tone. Omapotecario’s voice strives to elevate consumer experience by creating inspirational and informative content; fostering an environemnt of inner connectivity.
ages of 25-45. Within this pool, the ideal client is a 30 year old woman named Sara. Sara enjoys all of life’s pleasures, but tends to keep an overall healthy lifestyle by finding balance. She Isn’t 100% religious or spiritual, but likes to incorporate it in her lifestyle whenever she can as a way to realign herself. She is conscious and openminded about the power of leading a spiritual life, but may not be a expert in the subject. Sara finds the brand stylish, empowering and approachable.
BRAND GUIDELINES
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PRIMARY LOGO .56”
X
M OMAPOTECARIO
X
The “O” in OMAPOTECARIO was designed to evoke harmony and balance. It’s a visual representation of a continuous sound resonance - much like one coming f rom a singing bowl. The fluctuating wavelengths draw paralell to the brands main objective finding balance in a chaotic world.
X
What distinguishes the brand and the team behind it, is the modern/urban aesthetic and aproach to the product.
MINIMUM SIZE OMAPOTECARIO
BRAND GUIDELINES
The smallest the logo should be represented is .5” in hight.
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LOGO VARIATIONS
SYMBOL
The symbol can be used for social media account icons, favicons, or as a graphic element for deliverables. The following two logo variations can be used for social media content.
BRAND GUIDELINES
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AVOID
LOGO USAGE The black version of the logo should be over white or bright photography. The white version should be over dark photography or dark overlays. Avoid using the logo over busy backgrounds so that it remains legible.
OK
BRAND GUIDELINES
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TYPOGRAPHY
Montserrat ExtraLight
Montserrat Bold
Logo
Logo
ABCDEFGHIJKLMNOP
ABCDEFGHIJKLMNOP
Montserrat Light
Botanika Mono
HEADLINES & Subheadlines
HEADLINES & Subheadlines
Body copy: ABCDEFGHIJKLMNOP abcdefghijklmnop 123456789~!@#$%^&*()_+
Body copy: ABCDEFGHIJKLMNOP abcdefghijklmnop 123456789~!@#$%^&*()_+
BRAND GUIDELINES
Montserrat suggests the brand has a light-hearted yet elegant nature to it, while Botanika Mono has a more scientific essence. A typography such as Montserrat should be used throughout website to facilitate legibility. On products and social media content, Botanika Mono can used to contrast Montserrat when listing ingrediants in essential oils or talking about crystal properties.
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COLOR PALETTE
PRIMARY COLORS
SECONDARY COLORS
The primary colors are pale and blush tones that embody class and tenderness. The black gives the brand a subtle edge and contrast against lighter elements. These colors are to be used to maintain visual consistency throughout Instagram grid.
CMYK: 7, 33, 18, 0
CMYK: 7, 33, 18, 0
RGB: 231, 179, 183
RGB: 231, 179, 183
HEX: #f1e3dd
HEX: #f1e3dd
CMYK: 19, 14, 14, 0
CMYK: 66, 46, 100, 39
RGB: 204, 206, 207
RGB: 74, 85, 37
HEX: #cccecf
HEX: #4a5525
CMYK: 5, 13, 17, 0
CMYK: 5, 13, 17, 0
RGB: 240, 219, 204
RGB: 240, 219, 204
HEX: #e2d8cd
HEX: #e2d8cd
CMYK: 60, 40, 40, 100
CMYK: 5, 13, 17, 0
RGB: 0, 0, 0
RGB: 240, 219, 204
HEX: #000000
HEX: #e2d8cd
The secondary colors are monochromatic derivatives of the primary colors. They are more lively, playful, and can be used as pops of colors throughout grid. Additionally, all secondary colors make an appearance in product packaging.
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CMYK: 28, 76, 52, 9 RGB: 172, 86, 97
PACKAGING COLOR PALETTE The following colors are used to graphically represent ingrediants in aromatherapy and essential oil products. They can make subtle appearances throughout photos on Instagram, but should not be used graphically on the grid.
BRAND GUIDELINES
CMYK: 87, 38, 84, 34 RGB: 25, 93, 62
HEX: #ac5661
HEX: #195d3e
CMYK: 8, 61, 75, 0
CMYK: 87, 65, 40, 24
RGB: 226, 126, 81
RGB: 46, 78, 103
HEX: #e27e51
HEX: #2e4e67
CMYK: 7, 33, 18, 0
CMYK: 70, 51, 22, 2
RGB: 231, 179, 183
RGB: 92, 118, 156
HEX: #e7b3b7
HEX: #5c769c
CMYK: 20, 44, 60, 1
CMYK: 52, 14, 28, 0
RGB: 196, 150, 117
RGB: 125, 180, 182
HEX: #c49675
HEX: #7db4b6
CMYK: 17, 39, 80, 1
CMYK: 17, 29, 1, 0
RGB: 212, 158, 79
RGB: 208, 182, 215
HEX: #d49e4f
HEX: #d0b6d7
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AROMATHERAPY
ICONS
CRYSTAL & TAROT READINGS
The three main icons are used to reference the three main services the brand has to offer. The imperfect shapes and rough edges give them a more natural and organic feel. These icons can be used on social media posts to identify content being discussed, website homepage, and business cards.
HEALING THERAPIES Pranic Healing Chakra Alignment Akashic Records
BRAND GUIDELINES
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MOODBOARD The inspiration for Omapotecario is a rustic meets modern aesthetic. The earthy tones and organic patterns make the brand feel healthy and natural, while the pops of color and minimalist lifestyle elements bring the esoteric and natural to a more stylish territory.
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SOCIAL MEDIA Social media content consists of information about crystals, essential oil porperties/ingrediants, brand services, lifestyle images, and more. In order to keep visual consistency throughout the grid, posts should mainly contain primary colros (with the occasional exception of certain images containing secondary color tones). Posts should follow the pattern of one graphic and one photographic. Graphic posts with quotes should contain subtle elements used in product packaging such as the “O� rings or the sage leaf. The Instagram story highlights should be images representing each category.
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