CONCEPT BOARD “maximising the minimal”
The concept of the coffeeshop is inspired by the resourcefulness of ancient Egyptians where they created iconic masterpieces that were constructed out of very primitive tools and minimal technology at that time. The coffeeshop atmosphere and location shall inspire people to work smart and not hard and to see beyond the limits of what is available. The emphasis on imperfection aims to lend a personal quality to the space that Starbucks aspires to create, and the minimalistic use of resources serves to augment the sustainable direction that Starbucks is recently taking automatically.
Colour Palette
Space
Furniture
Material
Packaging
NARRATIVE
LIFESTYLE BOARD
MOOD BOARD
PRECEDENTS
Fixed Seating
Serving Counter
Waiting & Shopping Area
Flexible Seating
Entrance
Indoor Workspace
Outdoor Workspace
Entrance
Waiting Area
Counter
Outdoor Workspace Seating
Outdoor Flexible Seating
Indoor Workspace Seating