Lesson 1
Selling dreams
accommodation n = acquire v = all-inclusive adj =
a place for someone to stay, live, or work to obtain something by buying it or being given it including the cost of everything in the price charged
appeal to v = archipelago n = attraction n =
if someone or something appeals to you, they seem attractive and interesting a group of small islands something interesting or enjoyable to see or do
B&B n =
a place that provides a room for a night and breakfast in the morning, for example in a hotel
baby boomer n = boom n = brochure n =
someone born during a period when a lot of babies were born, especially between 1946 and 1964 a quick increase of business activity a thin book giving information or advertising something
a system of selling services from the vendor to the channel of distribution n = consumer consultant n =
someone whose job is to give advice on a particular subject
costing n = decade n =
the process of calculating the cost of a future business activity, product etc, or the calculation itself a period of 10 years
demand n = deserted adj = destination n = discount n =
the need or desire that people have for particular goods and services empty and quiet because no people are there the place that someone or something is going to a reduction in the usual price of something
dormant adj =
not active or not growing at the present time but able to be active later
entrepreneur n =
someone who starts a new business or arranges business deals in order to make money, often in a way that involves financial risks
exchange rate n =
the value of the money of one country compared to the money of another country
excursion n =
a short journey arranged so that a group of people can visit a place, especially while they are on holiday
expenditure n =
the total amount of money that a government, organization, or person spends during a particular period of time
honeymoon n = itinerary n = launch v =
a holiday taken by two people who have just got married a plan or list of the places you will visit on a journey to start something, usually something big or important
legal adj = luxurious adj =
if something is legal, you are allowed to do it or have to do it by law very expensive, beautiful, and comfortable
market n =
the number of people who want to buy something, or the type of people who want to buy it
off-the-beaten-track adj =
in a place where few people go, far from any main roads or towns
optional adj =
if something is optional, you do not have to do it or use it, but you can choose to if you want to
package n = perishable adj = point of sale n = pretty adj =
a holiday at a fixed price in which the travel company arranges transport, accommodation and sometimes meals something that is not long-lasting the place or shop where a product is sold attractive to look at
pricing policy n =
the prices of goods and services in relation to each other and those of competitors
profit margin n = promote v = remote adj = scenic adj = secluded adj =
the difference between the cost of producing something and the price at which you sell it to help something to develop or increase far from towns or other places where people live surrounded by views of beautiful countryside very private and quiet
segment n = sell-by date n =
a part of something that is different from or affected differently from the whole in some way the date after which a product should not be sold
spacious adj = spectacular adj = Stock Exchange n = stroll v = supplier n =
a spacious house, room etc is large and has plenty of space to move around in very impressive the place where company shares are bought and sold to walk somewhere in a slow relaxed way a company or person that provides a particular product
surcharge n = surrounding adj =
money that you have to pay in addition to the basic price of something near or around a particular place
survey n =
a set of questions that you ask a large number of people in order to find out about their opinions or behaviour
tangible adj =
clear enough or definite enough to be easily seen or noticed
tour n =
a journey for pleasure, during which you visit several different towns, areas etc
training n =
the process of teaching or being taught the skills for a particular job or activity
traveller n =
someone who is on a journey or someone who travels often
trek =
a long and difficult journey, made especially on foot as an adventure
unspoiled adj=
an unspoiled place is beautiful because it has not changed for a long time and does not have a lot of new buildings
voucher n =
a ticket that can be used instead of money for a particular purpose
waterfall n =
a place where water from a river or stream falls down over a cliff or rock
wealth n =
a large amount of money, property etc that a person or country owns
wedding n =
a marriage ceremony, especially one with a religious service
winding adj =
a winding road, path or river follows a route which turns repeatedly in different directions