VALUESBRAND our
Values are vital to a brand. In fact, they really ARE the brand. There are different ways of understanding this, the brand is not just the way things look, that’s the visual identity.
A brand is: a promise of an experience the things people say about you whenyou're not in the room
It is defined by your behaviour, the way you carry out business. People make excuses for strong brands. A good example is this, recently I’ve heard TJ people say, ‘We’re not the cheapest, but we deliver great quality, and we do our job well’. The only time this is true is if one of your clients says it about you to someone else. How do we make them say that? Well, asking them to won’t work, but if you give them a great experience, and they feel like they’ve got a quality service, that’s what they’ll say. All sounds more obvious than you’d think, right?
What makes a brand?
We believe that relationships, trust and an attitude to do whatever it takes to do the job well provide the foundation of our successful independent recruitment agency and that’s why we’ve been here for over 40 years.
Top Job Recruitment provide expert consultants with an unrivalled knowledge of employment in Colchester and its surrounding areas.
Our brandmainidea:
We believe our extensive experience coupled with our broad database of registered candidates gives our clients the best chance of achieving their employment goals with best value, best practice and the best use of their time. As a team we are committed to what we do, we are here to give our clients the full benefit of our expertise, insight, skills and knowledge; we work as if we are part of the client’s own team and significantly reduce the time burden of finding the right staff through experience and the appropriate use of Wetechnology.wantour clients and candidates to feel cared for and that we are interested in their concerns. They should always feel that nothing is too much to ask and that we are there to make their life better.
Top Job provide a team of highly professional and experienced experts in Colchester to help our partners get the best out of a temporary workforce, whatever the size.
• We aim to reduce the administrative overhead of temporary workforces through the use of technology.
• Our mission is to reduce the stress and time of finding staff from start to finish. We utilise our expertise, experience and technology to ensure that our clients’ needs are met rapidly and accurately.
• We aim to find job seekers, whatever their background to fulfilling and appropriately paid employment, either permanent or temporary. We believe in getting to know our candidates so that they match the jobs in which we place them and want to come back to us for more.
why?But
• We exist to bring the right staff to the right place at the right time at the right rate to all of our clients.
• We provide candidates who are adequately qualified, well-vetted and reliable.
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• We want our clients to feel that they have personal contact, with someone who is interested in their business and can work flexibly with them in order to meet their goals. We aim to become indispensable.
What do we have to do?
We have to live our brand values. The ones below are the ones defined by the Top Job team a while back, there’s no real need to alter them unless we think there’s something missing. We value these things; they are IMPORTANT to us.
To show we value them, we have to carry out work and all of our interactions both internal and external in a way that reflects these brand values. We have to hold one another and ourselves to account against these values.
Quality We aim to reach the highest standards in what we do Integrity We strive do the ‘right thing’, maintaining honesty and moral purpose and while accepting the choices we make Fun We work hard and create a fun-loving culture that people want to be part of Innovation We adopt an attitude which always seeks ‘a better way’
Here’s an example: Quality: we try to reach the highest standards in everything we do. Integrity: we strive do the ‘right thing’, maintain honesty and moral purpose and accept the choices we make This means we: • listen carefully to our understanding;furtherquestionsandrequirementsclients’askgoodtoour • make sure all of the paperwork is done well; • show we care by relationships;highdeliveringquality This means we: • are abouttransparentalwaysourfees; • never can’tpromisesmakewedeliver; • deal with issues as they arise and take forresponsibilityfulloutcomes; • reflect on the outcomes of our actions and learn from them; • watch value;tocompetitionthedeliverbest • take forresponsibilityfulloutcomes; • won’t betterandourwe’llachievealwaysit,butlearnfrommistakestrytodonexttime. • accept blame for our errors; • think about the impact of our actions on the lives of others; • treat withstakeholdersandclientscolleagues,ourotherrespect; • treat our clients’ interests as we would our own.
More examples... Fun: we work hard and create a fun-loving culture that people want to be part of Innovation: we adopt an attitude which always seeks ‘a better way’ This means we: • adopt a good sense humour;of • smile and laugh while lookworking,we’reandforward to coming to work each day; • encourage each other to come up with great ideas, activities and plans; This means we: • listen feedbackto and act upon it; • actively candidates;clients’lifewhichsolutionspursuemakessimplerforand • embracechange,evenwhenitseemstough; • evaluatecontinually and seek the feedback;right • are adventure;aandopen-mindedcreative,havesenseof • choose a attitude;positive we can’t choosealwayswhat we do but we can choose how we go about doing it. • invest time and money in approaches;betterdeveloping • becomeopportunitiesandthatunderstandmistakeserrorsaretobetter; • recognise that we are learning.always
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• When we are preparing a sales plan, how do these govern how we do it?
When we are placing a candidate, how are these values important?
When we work closely with our colleagues in a small office, how do values play a part?
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If someone walked into the office, how would these values be reflected in what people saw?
When we propose prices to clients, how do values affect how we do it?
Here are a questions:few
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Let’s togetherwork.
SINCE 2016 40 North Hill, Colchester CO1 1PY 01206topjobrecruitment.com548421