2014 fa l l
window inspiration
what’s the story? Inspired by BMX bike and skate board parks, the MBMJ Fall 2014 windows feature modular plywood ramps.The Fall 2014 season imparts one key message of an irreverent tribe of youthful cool-girls, and the MBMJ fashion show set and the seasonal NY showroom installation reflected this spirit as well. The ramp comes in modular pieces which can form a full ‘C’ shape, or be broken down into smaller pieces to accomodate a variation of window sizes. For the midway ‘refresh’, the edges will be finished in a bold color, which presents a dynamic contrast to the raw wood and echoes a main color story within the collection. Product from the key show families will be displayed within the twists and turns, and will create a high impact moment for all viewers.
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2014 fa l l
window elements B
ELEMENTS: • Piece A plywood flat piece (bottom section- can be used in conjunction with B+C, or on its own in between ramps to fill floorspace) • Piece B plywood ramp (curved portion- for top and bottom- two B units can be used with two A+ one C to form full ramp, or only with one section A to form the quarter pipe) • Piece C plywood ramp (middle section- only to be used with A+B, or A+B+ another A unit on top) • Plywood shelves separate but included, to slide into pre-fabricated slots. Removable wood caps for each piece included • Magnets, for ACC ONLY window (refer to page 7) to be sourced locally; further details to come
A
C
B A B
C
A
NOTES ON ORDERING AND INSTALLATION: • Please refer to following pages on how many ramp pieces you should employ based on window size • You will have the option of ordering pieces B and C with either shelves or magnets. Shelves should always be selected when forming a full size ramp, and magnets are to be used when a smaller ramp is formed in an ACC only window • Please refer to page 6 for instructions for shorter windows (under 96”/2348mm in height) • One mannequin may stand on each Piece A • Ramp will be boxed and delivered by individual piece, to be easily assembled using modual metal poles that support from the inside up (included in kit) • Podiums for ACC will need to be produced locally (sample of wood to be provided; specs on page 7) • No hanging support necessary • Do not lean mannequins against ramp • Do not stand on any portion of the ramp- piece A is intended to hold a mannequin, not the weight of a person TIMEFRAME & PRODUCT: • This installation should occur from August 1-10 and will run through early November with a refresh middle of September • Utilize August/September/October key product (RTW, Handbags, shoes) in the display- please expect an addendum document to arrive in May regarding precise product merchandising guidelines.
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2014 fa l l
layout options
SMALL WINDOW Please adhere to the above layout for small (2.5-4 meters wide) windows. Review with GCS NY team when considering alternative layouts.
• 1 mannequin shown in a window, standing on piece A • Ensure all handbags placed on shelves fit the space and are properly stuffed- supported but not too full • Strong RTW looks matching back to the Accessories (*refer to key looks in upcoming document) 3
2014 fa l l
layout options
MEDIUM WINDOW Please adhere to the above layout for medium (4-6 meters wide) windows. Review with GCS NY team when considering alternative layouts.
• At least 3 mannequins shown in a window • Ensure all handbags placed on shelves fit the space and are properly stuffed- supported but not too full • Strong RTW looks matching back to the Accessories (*refer to key looks in upcoming document) 4
2014 fa l l
layout options
LARGE WINDOW Please adhere to the above layout for a large window (6+ meters wide). Review with GCS NY team when considering alternative layouts.
• At least 5 mannequins shown in a window • Ensure all handbags placed on shelves fit the space and are properly stuffed- supported but not too full • Strong RTW looks matching back to the Accessories (*refer to key looks in upcoming document) 5
2014 fa l l
layout options
SHORT WINDOWS- UNDER 96” (2348 mm) • These are the exact same layouts as referenced previously, without the top portion B + A • Ensure all handbags placed on shelves fit the space and are properly stuffed- supported but not too full • Strong RTW looks matching back to the Accessories (*refer to key looks in upcoming document)
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2014 fa l l
layout options
ACCESSORY ONLY WINDOWS • These are the exact same layouts as referenced previously, without mannequins • The focus here being only on ACC, podiums in the matching plywood reference (samples to come) should be locally produced. Dimensions are 304mm x 304mm x 812mm high • Ensure all handbags placed on shelves fit the space and are properly stuffed- supported but not too full
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FALL 2014 - D1 - AUGUST RTW WINDOW - LARGE
WINDOW DISPLAY VISUAL MERCHANDISING
FALL 2014 - D1 - AUGUST
RTW WINDOW - LARGE
WINDOW DISPLAY VISUAL MERCHANDISING
FALL 2014 - D1 - AUGUST
RTW WINDOW - MEDIUM
WINDOW DISPLAY VISUAL MERCHANDISING
FALL 2014 - D1 - AUGUST
ACC ONLY WINDOW - MEDIUM
WINDOW DISPLAY VISUAL MERCHANDISING
FALL 2014 - D1 - AUGUST RTW WINDOW - SMALL
WINDOW DISPLAY VISUAL MERCHANDISING ACC ONLY WINDOW - SMALL
FALL 2014 - D2 - SEPTEMBER
RTW WINDOW - LARGE
WINDOW DISPLAY VISUAL MERCHANDISING
FALL 2014 - D2 - SEPTEMBER
RTW WINDOW - LARGE
WINDOW DISPLAY VISUAL MERCHANDISING
FALL 2014 - D2 - SEPTEMBER
RTW WINDOW - MEDIUM
WINDOW DISPLAY VISUAL MERCHANDISING
FALL 2014 - D2 - SEPTEMBER
ACC ONLY WINDOW - MEDIUM
WINDOW DISPLAY VISUAL MERCHANDISING
FALL 2014 - D2 - SEPTEMBER RTW WINDOW - SMALL
WINDOW DISPLAY VISUAL MERCHANDISING ACC ONLY WINDOW - SMALL
FALL 2014 - D3 - OCTOBER
RTW WINDOW - LARGE
WINDOW DISPLAY VISUAL MERCHANDISING
FALL 2014 - D3 - OCTOBER
RTW WINDOW - LARGE
WINDOW DISPLAY VISUAL MERCHANDISING
FALL 2014 - D3 - OCTOBER
RTW WINDOW - MEDIUM
WINDOW DISPLAY VISUAL MERCHANDISING
FALL 2014 - D3 - OCTOBER
ACC ONLY WINDOW - MEDIUM
WINDOW DISPLAY VISUAL MERCHANDISING
FALL 2014 - D3 - OCTOBER RTW WINDOW - SMALL
WINDOW DISPLAY VISUAL MERCHANDISING ACC ONLY WINDOW - SMALL
FALL 2014 - D1
COLOR STORY 1 Marine Multi Normandy
Blue
Orange Glow
Shadow Grey Skipper Melange Blue Multi
COLOR STORY 2 Fatigue Green
Black
Duffle Bag Cambridge Melange Red Multi
WRTW VISUAL MERCHANDISING
FALL 2014 - D1
WRTW VISUAL MERCHANDISING
KEY LOOKS FOR WINDOWS AND IN-STORE MANNEQUINS
PLEASE REFER TO THE LOOKBOOK FOR ADDITIONAL LOOKS FROM PREVIOUS DELIVERIES
FALL 2014 - D2
COLOR STORY 1 Skipper Blue Multi
Black
Normandy Blue
Joker Green Multi
COLOR STORY 2 Shadow Grey Black Melange
Cambridge Snap Pea Red Multi Multi
WRTW VISUAL MERCHANDISING
FALL 2014 - D2
WRTW VISUAL MERCHANDISING
KEY LOOKS FOR WINDOWS AND IN-STORE MANNEQUINS
PLEASE REFER TO THE LOOKBOOK FOR ADDITIONAL LOOKS FROM PREVIOUS DELIVERIES
FALL 2014 - D3
COLOR STORY 1 New Fatique Green
Black
Cabernet Red
Cambridge Red Multi
Barely Nude
Cambridge Red
Charcoal Melange
COLOR STORY 2 Black
WRTW VISUAL MERCHANDISING
FALL 2014 - D3
WRTW VISUAL MERCHANDISING
KEY LOOKS FOR WINDOWS AND IN-STORE MANNEQUINS
PLEASE REFER TO THE LOOKBOOK FOR ADDITIONAL LOOKS FROM PREVIOUS DELIVERIES
FALL 2014 - D1 - AUGUST
COLOR STORY 1 Acid Black Sergeant Beet Juice Wicken Denim White Multi Pepper Multi
Black
COLOR STORY 2 Ink Blue
*Runway Capsule Collection to be merchandised on seperate rail
Black
Black Multi Marine Blue Sergeant Multi Pepper Multi
MRTW VISUAL MERCHANDISING
FALL 2014 - D1 - AUGUST
MRTW VISUAL MERCHANDISING
KEY LOOKS FOR WINDOWS AND IN-STORE MANNEQUINS
PLEASE REFER TO THE LOOKBOOK FOR ADDITIONAL LOOKS FROM PREVIOUS DELIVERIES
FALL 2014 - D2 - SEPTEMBER
COLOR STORY 1 Orcha Black
Grey Melange
Foliage Green
Black
Merlot
Black Multi
COLOR STORY 2
*Runway Capsule Collection to be merchandised on seperate rail
Marine Blue
Mustard Green Multi
MRTW VISUAL MERCHANDISING
FALL 2014 - D2 - SEPTEMBER
MRTW VISUAL MERCHANDISING
KEY LOOKS FOR WINDOWS AND IN-STORE MANNEQUINS
PLEASE REFER TO THE LOOKBOOK FOR ADDITIONAL LOOKS FROM PREVIOUS DELIVERIES
FALL 2014 - D3 - OCTOBER
COLOR STORY 1 Sergeant Pepper Multi
Wicken White
Black
Sand Dune Multi
COLOR STORY 2 Plum Midnight Multi
*Runway Capsule Collection to be merchandised on seperate rail
Ink Blue Multi
Pipe Grey
Black
MRTW VISUAL MERCHANDISING
FALL 2014 - D3 - OCTOBER
MRTW VISUAL MERCHANDISING
KEY LOOKS FOR WINDOWS AND IN-STORE MANNEQUINS
PLEASE REFER TO THE LOOKBOOK FOR ADDITIONAL LOOKS FROM PREVIOUS DELIVERIES
This new section of the seasonal directive illustrates the flow of product in various stores. Every size of store and every region is represented in the floorplans chosen. Each floorplan has been zoned by store traffic and has been color-coded by importance. The colors on the floorplans are correlated with a specific product delivery, outlined in the key on the top left side of each page and pictured next to each respective zone.